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Activation Manager Jobs in Ohio (NOW HIRING)

Timken

Senior Manager- Vertical Marketing

Canton, OH · On-site

$150 - $200/hr

The Senior Manager - Vertical Marketing leads the development of growth strategies for 2-3 of ... Lead development of market activation plans for prioritized opportunities, including target ...

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All JobsActivation JobsActivation Manager JobsActivation Manager Jobs in Ohio

Activation Manager information

See Ohio salary details

$23.3K

$60.8K

$128.9K

How much do activation manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for activation manager in Ohio is $60,827.00, according to ZipRecruiter salary data. Most workers in this role earn between $38,393.00 and $75,872.00 per year, depending on experience, location, and employer.

What is an activation manager?

Activation Managers are professionals responsible for planning, coordinating, and executing marketing campaigns or brand activations. They work closely with clients, creative teams, and vendors to ensure that marketing initiatives are delivered effectively and on time. Their role often includes developing strategies to engage target audiences, managing budgets, analyzing campaign performance, and optimizing future activations. Activation Managers play a key part in bringing brands to life through memorable experiences and ensuring that marketing goals are met.

What skills and qualifications are needed to be an activation manager?

To thrive as an Activation Manager, you need expertise in project management, marketing strategy, and event execution, often backed by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools, and analytics systems like Salesforce or HubSpot is typically required. Strong organizational skills, creativity, and effective communication help drive cross-functional collaboration and deliver impactful campaigns. These abilities are crucial for ensuring seamless campaign rollouts that meet client objectives and maximize brand engagement.

What challenges do activation managers face when launching new campaigns?

Activation Managers often encounter challenges such as aligning cross-functional teams, managing tight deadlines, and ensuring campaigns resonate with the target audience. Coordinating between creative, sales, and digital teams requires strong communication and organizational skills. Additionally, adapting to last-minute changes in client objectives or market trends can test flexibility and problem-solving abilities. Successfully navigating these challenges allows Activation Managers to execute impactful campaigns and demonstrate their value to both clients and internal stakeholders.

What is the difference between Activation Manager vs Marketing Coordinator?

AspectActivation Manager
Primary RoleOversees brand activations, experiential marketing campaigns, and event execution to engage consumers directly.
Required SkillsProject management, event planning, vendor coordination, marketing strategy, communication skills.
Work EnvironmentOften works on-site at events, in marketing departments, or with agencies.
Common CertificationsMarketing certifications, event management credentials, project management certifications.

While both roles involve marketing activities, an Activation Manager focuses on executing live brand experiences and events, whereas a Marketing Coordinator handles broader marketing tasks, including campaign support and administrative duties. Activation Managers typically lead specific experiential projects, requiring specialized event skills, while Marketing Coordinators support overall marketing strategies across channels.

What are the most commonly searched types of Activation jobs in Ohio?

The most popular types of Activation jobs in Ohio are:

What are popular job titles related to Activation Manager jobs in Ohio?

For Activation Manager jobs in Ohio, the most frequently searched job titles are:

What job categories do people searching Activation Manager jobs in Ohio look for?

The top searched job categories for Activation Manager jobs in Ohio are:

What cities in Ohio are hiring for Activation Manager jobs?

Cities in Ohio with the most Activation Manager job openings:

Activation Manager jobs near you
Infographic showing various Activation Manager job openings in Ohio as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $60,827 per year, or $29.2 per hour.

Director, NIL Revenue & Activation - Ohio State University

AEG

Columbus, OH • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 16 days ago

Job description

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
Ohio State Sports Properties is seeking an entrepreneurial revenue leader to head Buckeye Sports Group and build the commercial future of one of the most powerful brands in college athletics. This is a builder's role: your primary mandate is to grow new revenue streams (e.g., memorabilia, merchandise, experiences, events, and direct-to-consumer commerce) and to build and execute all NIL deals and activation across the athletics portfolio.
As Director of Buckeye Sports Group, you will own a P&L-minded growth agenda, turning Ohio State's brand equity and passionate national fanbase into durable revenue. You'll architect the channels, partnerships, and platforms that convert demand into sales, while overseeing an NIL function that executes deals end to end - from opportunity through contracting, College Sports Commission approval, fulfillment, and payment.
This role reports to the Vice President & General Manager of Ohio State Sports Properties and works across Athletic Department leadership, student-athletes and coaches, agents and representatives, brand partners, and commerce/technology vendors.
What You'll Do
Revenue Generation & Commercial Growth (Primary)
  • Own and grow Ohio State's emerging revenue verticals (e.g., memorabilia, merchandise, experiences, and events), building each into a scalable, repeatable business.
  • Design and operate direct-to-consumer and eCommerce channels, from storefront and merchandising strategy through pricing, promotions, inventory, and fulfillment.
  • Lead the selection, implementation and optimization of the commerce technology ecosystem (e.g., eCommerce platform, payments, fan data/CRM, email and lifecycle marketing).
  • Use first-party fan data and analytics to drive acquisition, conversion, retention, and lifetime value, optimizing the funnel with a test-and-learn discipline.
  • Identify and launch new monetizable products and experiences (limited drops, premium/VIP experiences, authenticated memorabilia, collectibles) that convert fan passion into revenue.
  • Set revenue targets, manage the unit's P&L and budget, and allocate resources for maximum return.

NIL Activation & Fulfillment (Secondary)
  • Partner with the Ohio State University Athletic Department for overall NIL strategy and activation needs across all sports.
  • Oversee the end-to-end NIL function: opportunity sourcing, contracting, clearinghouse/College Sports Commission approval, activation, fulfillment, and student-athlete compensation.
  • Partner with the Ohio State Sports Properties sales team to ideate and pitch integrated NIL + multimedia rights (MMR) deals to prospective and existing partners.
  • Build and maintain trusted relationships with student-athletes, agents, and brand partners, serving as the primary point of contact and ensuring flawless execution.
  • Develop a strategic NIL plan across all 36 sports, defining investment, brand-partner portfolio, and the resources required to deliver.

Leadership & Industry
  • Lead and develop a high-performing, cross-functional team spanning commerce, marketing, and NIL operations.
  • Stay ahead of industry shifts, commerce and fan-engagement trends, NIL deal activity, and state/federal legislation, and represent Ohio State in the LEARFIELD corporate working group.
  • Maintain strong alignment with university stakeholders to ensure compliant, mutually beneficial outcomes.

What You'll Bring
  • Bachelor's degree in Business, Marketing, Sports Management, or a related field preferred, or an equivalent combination of education and relevant experience.
  • 10+ years in revenue generation, eCommerce/DTC, or commercial growth, with a proven record of building and scaling new revenue streams (ideally including team leadership).
  • Hands-on experience operating an eCommerce/DTC business: platform management, merchandising, pricing, promotions, fulfillment, and unit economics.
  • Experience launching new businesses, products or commercial ventures in competitive DTC categories.
  • Demonstrated P&L ownership and a data-driven, test-and-learn approach to growth.
  • Prior NIL experience preferred.
  • Sharp negotiator and relationship-builder with outstanding communication skills.
  • Strategic, creative operator with a bias for action.

Why Ohio State
Buckeye Sports Group sits at the intersection of one of the country's largest athletics brands and a national fanbase eager to engage. You'll have the brand, resources, and autonomy to build a commerce and NIL business from a position of real strength, and to define what monetizing a college athletics brand looks like in this new era.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

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