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Account Based Marketing Jobs in Spring, TX (NOW HIRING)

Support lead generation, account-based marketing, customer presentations, and sales tools that drive pipeline growth. * Manage digital marketing, website updates, CRM/automation integration ...

This role will serve as the primary content engine for our Account-Based Marketing (ABM) campaigns across 1:1, 1:Few, and 1:Many motions. Partnering closely with the Sales & Content Enablement ...

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Account Based Marketing information

See Spring, TX salary details

$27.6K

$58.2K

$93K

How much do account based marketing jobs pay per year?

As of Aug 7, 2026, the average yearly pay for account based marketing in Spring, TX is $58,228.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,200.00 and $68,100.00 per year, depending on experience, location, and employer.

What is account based marketing?

Account Based Marketing (ABM) is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Rather than casting a wide net, ABM focuses marketing and sales resources on a clearly defined set of target accounts, personalizing campaigns and messaging to each account. This approach often leads to higher engagement rates, improved alignment between sales and marketing teams, and increased return on investment, especially in B2B environments.

What does an account based marketing do?

An Account Based Marketing (ABM) professional develops targeted marketing strategies focused on specific high-value accounts. They coordinate sales and marketing efforts, create personalized campaigns, and use tools like CRM and marketing automation platforms to engage key decision-makers and drive revenue growth.

What is the difference between Account Based Marketing vs Content Marketing Specialist?

AspectAccount Based MarketingContent Marketing Specialist
Primary FocusTargeting specific high-value accounts with personalized campaignsCreating and distributing content to attract and engage audiences
Skills & CredentialsMarketing automation, data analysis, account targetingContent creation, SEO, storytelling
Work EnvironmentB2B marketing teams, often in tech or enterprise sectorsMarketing or communications teams across various industries
GoalsGenerate qualified leads from key accountsBuild brand awareness and nurture leads through content

While both roles are vital in marketing strategies, Account Based Marketing focuses on personalized outreach to specific accounts, whereas Content Marketing Specialists develop content to attract a broader audience. Understanding these differences helps organizations align their marketing efforts effectively.

What are the key skills and qualifications needed to thrive as an account based marketing professional, and why are they important?

To thrive in Account Based Marketing, you need expertise in targeted marketing strategy, data analysis, and a solid understanding of B2B sales cycles, often supported by a marketing degree or relevant experience. Familiarity with CRM platforms, marketing automation tools like HubSpot or Marketo, and account intelligence software is typically required. Strong collaboration, communication, and project management skills set standout ABM professionals apart. These competencies are vital for effectively orchestrating multi-channel campaigns and driving high-value account engagement and revenue growth.

What are examples of account based marketing?

Examples of account based marketing (ABM) include personalized email campaigns targeting specific high-value accounts, customized content and outreach tailored to individual companies, and coordinated marketing efforts across sales and marketing teams to engage key decision-makers. ABM often involves using tools like CRM and marketing automation platforms to deliver targeted messaging and measure engagement effectively.

How to get into account-based marketing?

To enter account-based marketing (ABM), develop skills in digital marketing, data analysis, and account targeting, often through certifications like HubSpot or Demandbase. Gaining experience in B2B marketing, understanding customer segmentation, and working with marketing automation tools can also improve your prospects in ABM roles.

How does an account based marketing professional typically collaborate with sales teams to drive results?

In an Account Based Marketing role, close collaboration with sales teams is essential to identify high-value target accounts, align on messaging, and coordinate outreach strategies. ABM professionals work with sales to develop personalized campaigns and share insights from engagement data, ensuring both teams are focused on the same goals. Regular meetings and shared metrics help maintain alignment, enabling both marketing and sales to nurture leads more effectively and accelerate the sales cycle. This partnership is key for measuring ROI and achieving successful account penetration.
What cities near Spring, TX are hiring for Account Based Marketing jobs? Cities near Spring, TX with the most Account Based Marketing job openings:
Infographic showing various Account Based Marketing job openings in Spring, TX as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 15% Part Time, and 7% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $58,228 per year, or $28 per hour.

Senior Marketing Specialist - Account Based Marketing - North America

Wolters Kluwer

Houston, TX

$78K - $136K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 25 days ago


Wolters Kluwer rating

9.0

Company rating: 9.0 out of 10

Based on 28 frontline employees who took The Breakroom Quiz

33rd of 242 rated software companies


Job description

Overview

Enablon, a Wolters Kluwer business, is the world's leading provider of ESG, Sustainability, EHS and Operational Risk Management Software. Enablon offers the most comprehensive platform in the industry and is consistently recognized as a global leader and visionary for enabling the sustainable company through technology.We are seeking a results-driven North America ABM Marketing Manager to execute,optimize, and scale account-based marketing (ABM) programs and demand generation campaigns across targeted enterprise accounts and segments. This role partners closely with Sales, Demand Operations, Product Marketing, Content Marketing, and Digital teams to drive pipeline creation, accelerate opportunities, and expand key accounts through data-informed, multi-channel strategies.

This role is best suited for a hands-on, strategic, and execution-oriented marketer who takes ownership of outcomes and is passionate about building scalable, customer-centric ABM programs across North America.

Key Responsibilities

ABM Strategy &1:Many/1:FewProgram Execution

  • Execute1:fewand1:manyABM programs aligned to global frameworks and regional sales priorities

  • Partner with North American sales leaders, account executives, and partner managers to translate growthobjectivesinto targeted account-based programs

  • Design and deliver account-centric journeys with persona- and industry-specific messaging

  • Identifyand develop opportunities to generate new pipeline and advance existing opportunities within target accounts

  • Serve as a subject matter expert and trusted partner in building scalable ABM programs and experiences

Integrated Campaign Planning & Execution

  • Plan and execute multi-touch, integrated campaigns across email, webinars, events, paid media, social, and sales channels

  • Lead the development of multi-dimensional inbound and outbound programs, including coordination with third-party vendors

  • Ensure consistent messaging and coordinated execution across all campaign touchpoints

  • Align campaign execution with broader GTM objectives and regional priorities

  • Collaborate with Product Marketing and Content teams to refine persona-based messaging and value propositions

  • Develop and execute testing strategies (A/B testing, segmentation, flows), analyze results, and apply learnings

Pipeline Ownership & Performance Optimization

  • Own campaign performance against pipeline targets, including MQLs, SQLs, pipeline creation, and revenue contribution

  • Continuouslyoptimizesegmentation, messaging, channel mix, and timing using data-driven insights

  • Develop scalable campaign playbooks, templates, and best practices to support business growth

Qualifications & Experience

  • 5+ years of experience in B2B marketing, with at least 3 years focused on ABM or demand generation

  • Proventrack recordof delivering campaigns that drive pipeline creation, opportunity acceleration, and account growth

  • Strong cross-functional collaboration and project management skills in fast-paced, deadline-driven environments

  • Proficiencywith marketing automation and CRM platforms (e.g., Marketo, Salesforce), along with analytics and reporting tools

  • Self-starter mindset with strong ownership, intellectual curiosity, and passion for continuous improvement

  • Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

Why Join Us?

  • Opportunity to lead and scale ABM programs across North America while influencing global strategy

  • Collaborative and innovative environment working across marketing and sales ecosystems

  • Ability to directlyimpactpipeline growth and strategic account expansion

  • Engage withcutting-edgetools, data strategies, and customer-centric marketing practices

*This role will work in a hybrid model based out of one of our office locations (minimum of 8 days a month in-office) with preference for CT/ET time zones.*

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$78,400.00 - $136,950.00 USDThis role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.


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