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This is a remote position.

Marketing Director

Department: Marketing

Reports To: Executive Leadership

Job Summary

Key Responsibilities

· Develop and execute annual marketing strategies aligned with company growth objectives and revenue targets.

· Lead product marketing initiatives including machine launch campaigns, product positioning, and technical messaging development.

· Oversee brand identity and ensure consistency across all marketing channels including digital platforms, printed materials, advertising, and events.

· Plan and manage trade show and event marketing strategies including booth messaging, promotional materials, demonstration planning, and lead capture workflows.

· Direct digital marketing initiatives including website strategy, SEO optimization, social media programs, email marketing campaigns, and paid advertising efforts.

· Coordinate with Sales leadership to develop campaigns that generate qualified leads and support pipeline growth.

· Collaborate with Engineering, Service, and Applications teams to ensure marketing content maintains technical accuracy and reflects real-world fabrication workflows.

· Oversee development of customer case studies, technical content, videos, white papers, and ROI-focused marketing tools.

· Develop marketing programs that support XOVR Parts & Service growth including service contract marketing, installed-base engagement, and parts promotion campaigns.

· Support dealer network expansion through co-branded marketing tools, territory marketing support, and training content development.

· Establish marketing performance metrics and reporting dashboards to track ROI, campaign effectiveness, and brand awareness growth.

· Manage marketing budgets, vendor relationships, and external agency coordination.

· Build, mentor, and manage marketing team members as company growth requires.

· Drive accountability across marketing initiatives by maintaining timelines, coordinating cross-functional collaboration, and ensuring projects are completed within scope and schedule.

· Compile, organize, and maintain all company marketing assets in a centralized, accessible location to ensure brand consistency, version control, and cross-departmental usability.

· Other duties as assigned.

Qualifications

· Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).

· 8+ years of marketing experience, preferably within B2B industrial, manufacturing, or capital equipment industries.

· 3+ years of marketing leadership or management experience.

· Demonstrated experience managing technical product marketing and trade show programs.

· Proven ability to develop marketing strategies that drives measurable revenue growth.

· Experience working cross-functionally with sales, engineering, and service organizations.

· Proficiency in CRM and marketing automation platforms (Zoho experience preferred).

Skills & Competencies

· Strong strategic planning and execution skills.

· Excellent written, verbal, and visual communication abilities.

· Ability to translate technical product capabilities into customer-focused value messaging.

· Strong project management and organizational skills.

· Data-driven decision-making and marketing performance analysis capabilities.

· Creative problem-solving and brand development expertise.

· Ability to operate effectively in a fast-paced, growth-oriented environment.

· Strong collaboration and leadership skills across cross-functional teams.

Work Environment / Schedule

· Hybrid or remote work depending on company needs.

· Travel required for trade shows, customer events, and internal company meetings.

· Standard business hours with occasional flexibility to support events, launches, and industry deadlines.

Compensation Range

Starting at $85,000 – $95,000 annually, based on experience and qualifications.

Benefits

· Major medical, vision, and dental insurance.

· 401(k) with company match.

· Paid time off and holidays.

· Professional development and training opportunities.

· Travel reimbursement and per diem for business travel.

· Collaborative, team-oriented work environment with strong growth potential.

About the Company