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$53 - $70.75/hr

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A map of the United States highlighting the number of Log Scaler job openings by state according to ZipRecruiter. The image is accompanied by a detailed chart listing the number of Log Scaler job openings in each state, with California having the most at 2 and Hawaii the least at 0.

Vice President of Channel Strategy & Optimization

JPMorgan Chase & Co.

Columbus, OH • On-site

$140 - $210/hr

Other

Posted 29 days ago


JPMorgan Chase & Co. rating

8.0

Company rating: 8.0 out of 10

Based on 495 frontline employees who took The Breakroom Quiz

71st of 171 rated banks


Job description

The Consumer Banking Deepening Marketing Acquisition team drives profitable growth by acquiringnew-to-deposit Checking and Savings customersfrom within the existing Chase customer base.

As a Vice President of Channel Strategy & Optimization on the Acquisition Marketing team, you will be responsible for setting and evolving thechannel-level strategyto drive new-to-card acquisition growth from Chase’s existing-to-bank audience across Card, Auto, Home Lending, Business, and Wealth products. In this role you will support the Consumer Banking Deepening lead, establishing channel playbooks, cross-channel contact/orchestration rules, and a rigorous test-and-learn and measurement framework to accelerate growth by translating insights into scalable improvements and measurable incremental impact.

Job Responsibilities
  • Define channel roles and “jobs-to-be-done” across customer segments and journey stages (e.g., awareness consideration conversion), ensuring each channel has a clear purpose and success criteria
  • Develop and maintain channel playbooks for email, chase.com, branch, and direct mail, including: targeting approach, contact principles, message sequencing logic, offer presentation standards, and channel-specific KPIs
  • Own cross-channel orchestration strategy, including sequencing, frequency guidance, suppression/conflict rules, and “next best channel” recommendations to maximize conversion
  • Build and govern the channel experimentation: hypothesis backlog, roadmap prioritization, test design standards, learning agenda, and a decision log (scale/stop/iterate)
  • Expand channel presence by identifying and scaling new channels and access points within existing channels (email, chase.com, branch, direct mail); proposes extensions where appropriate, covering end-to-end considerations including customer experience and journey fit, segment/eligibility rules, offer and message consistency, operational feasibility and capacity, technology dependencies and financial viability
  • Partner with Analytics to set measurement standards (e.g., channel incrementality expectations, chase.com conversion funnel impacts, branch conversion tracking approach) and ensure insights are available and actionable
  • Translate performance insights into strategy updates: identify root causes, recommend playbook changes, and propose channel mix/optimization opportunities to the holistic strategy lead
  • Shape experience strategy requirements for digital and branch channels (e.g., chase.com placements and flows, branch prompts/scripting principles)
  • Influence cross-functional stakeholders to align on scalable channel strategies and customer journeys across products and lines of business
Required qualifications, capabilities and skills:
  • 6+ years of experience in channel strategy, growth strategy, lifecycle marketing strategy, performance marketing strategy, or related roles with multi-channel scope
  • Demonstrated ability to build scalable systems: playbooks, governance, measurement standards, and test-and-learn operating models
  • Strong analytical fluency (funnel analysis, attribution vs. incrementality concepts, experimentation design) and ability to translate data into clear strategic actions
  • Proven stakeholder influence across cross-functional partners
  • Excellent executive communication skills: crisp problem framing, trade-off articulation, and decision-focused storytelling
  • Highly proficient in Microsoft Excel and Power Point
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