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Summary

Goodwill Easterseals Miami Valley (GESMV) is seeking a compassionate creative who is highly skilled in storytelling through social media. This role is ideal for someone who is eager to engage with individuals with a wide range of abilities and backgrounds to create timely reels and posts that help explain how GESMV thrift stores fund 40+ local programs that change lives.

Applicants must be able to demonstrate a high level of competency in graphic design, application of brand standards, short format video editing, targeted marketing, and strong written and verbal communication skills.

Essential Duties & Responsibilities

The Social Media Specialist will be expected to:

• Report to the Public Relations Manager and follow the Marketing department’s strategic plan for external communications
• Gain a full understanding of the GESMV mission and vision and collaborate as part of the Marketing team to develop compelling stories for target audiences
• Build positive partnerships with Retail, Business Services, and Program Services teams and the individuals they serve
• Elevate the stories and experiences of individuals with disabilities and disadvantages with dignity and respect
• Conceptualize and produce engaging social media content that increases mission awareness, celebrates clients’ paths to independence, and explains how GEMSV thrift shoppers and donors make our mission possible
• Develop ideas for fun and educational social media series
• Be highly self-motivated, coordinating directly with other divisions for opportunities to capture social media footage (events, scheduling shoots, etc.)
• Be comfortable in front of or behind the camera, be willing to engage personally with the GESMV audience
• Create, manage, and promote Facebook event pages Agency-wide
• Manage calendars/repositories for GESMV social media accounts across multiple platforms (e.g. Facebook, Instagram, YouTube, LinkedIn)
• Stay informed of current social media trends and implement Agency-wide best practices
• Strategically develop campaigns and metrics in partnership with the Public Relations Manager
  • Maintain and report on KPI and other stats (quarterly) to increase followership
• Contribute to editing the GESMV Agency website, as needed
• Explore expansion to other emerging social media channels and digital platforms.
• Develop and maintain strategic ad campaigns with emphasis on boosting and placing advertising when appropriate

Supervisory Responsibilities

• None.

Education Requirements

• A Bachelor’s Degree in Marketing, Communications, Graphic Design, Advertising, Social Media Management or related field preferred.
• Minimum of two years of experience actively managing a professional/business social media account, including writing and content development, graphic design, short-format video production/editing, and/or web content management.

Experience Requirements

• Minimum of two years of experience actively managing a professional/business social media account, including writing and content development, graphic design, web content management and/or short-format video production and editing.
• Applicants will be asked to provide examples of previous work such as links to social media account pages they have managed, writing samples, and/or a digital portfolio.

Qualifications

• Must maintain a valid driver's license and a driving record acceptable to Goodwill's liability insurance provider.

• Must maintain the ability to pass a criminal background check and random drug screens.

Skills & Abilities

• Strong communication skills – interpersonal, oral, and written, with a focus on engaging copywriting and proofreading abilities
• Self-motivation, the ability to work in a team environment, and fostering relationships with internal stakeholders
• Exceptional organizational and documentation skills
• Proven ability to manage multiple projects, including schedule and resources, simultaneously and under a deadline environment
• Demonstrated experience with CMS systems and social media platforms (e.g. Facebook, Instagram, YouTube, LinkedIn) - familiarity with Facebook Ads Manager a plus
• Demonstrated intermediate-level skills with Microsoft 360 Suite and Adobe Creative Suite or comparable design and video editing software.
• Knowledge and ability to capture still photography, graphic design, video and postproduction skills a must
• Ability to drive to and from Agency-wide events and engagements independently