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Field Marketing Manager

One of The Sage Group's clients is looking for a Field Marketing Manager for the East region. The client builds software development agents that accelerate software engineering for the world's largest enterprise engineering teams. Company is founded by ex Google and Meta engineers, client is an AI Series C startup with massive valuation and one of the highest grossing and most heavily funded emerging AI startups. Benefits include fully covered medical, dental and vision insurance. Client is hiring a Field Marketing Manager to own our East region including New York, Boston, and Toronto. You'll partner closely with Enterprise and Mid-Market sales to turn dinners, roundtables, meetups, and strategic sponsorships into pipeline and closed revenue in your territory. ABM is at the heart of how we operate; every program you run will be tightly aligned to a target account list, informed by intent data, and measured by its impact on those accounts. We're at an exciting moment at client. We're building the entire marketing team from the ground up, and this East hire will be one of the first field marketers at the company. If you've ever wanted to build a territory, define how we show up in your market, and shape the field motion for a fast-growing AI company from day one, this is that role.

What You Will Do and Achieve

• Own field marketing for East.
• Drive end-to-end strategy, execution, and measurement of all field programs across the East region in lockstep with the Enterprise and Mid-Market sales teams covering your territory.
• Run an account-based motion.
• Partner with sales on target account lists to prioritize where to invest, and design programs that surround and accelerate the accounts that matter most.
• Build the regional calendar.
• Identify and prioritize the cities, accounts, and formats that will move the needle on pipeline and deal acceleration in your region.
• Drive measurable pipeline.
• Own pipeline targets tied to field marketing in your region, and design pre-event, day-of, and post-event motions that maximize registration-to-attendance conversion and sales follow-up against your target account list.
• Partner deeply with sales.
• Work hand-in-hand with AEs, SDRs, and sales leadership in your territory to build programs, targeted lists, and turn engagement into closed revenue.
• Run the operation.
• Manage venues, speakers, sponsorships, vendors, and budgets end-to-end.
• Show up where it counts.
• Travel to your events, run them on the ground, make real-time calls, and represent client in front of customers and prospects.
• Bring the field back to the team.
• Surface insights from your region to inform campaign strategy, messaging, and product positioning across the broader marketing org.
• Build scalable playbooks.
• Create repeatable systems for field programs that can be replicated across regions and segments as client scales.
• Champion the client voice.
• Ensure every program reflects the clarity, vision, and ambition behind client's mission to bring autonomy to software engineering.

Qualifications

• Experience at a high-growth startup or hyper-growth public technology company is required.
• A proven track record of driving pipeline through field programs supporting Enterprise and Mid-Market sales.
• Regional Manager and Revenue Manager experience welcome
• Hands-on ABM experience.
• A go-getter mindset.
• Strong project management skills with the ability to juggle multiple programs, cities, and stakeholders simultaneously.
• A passion for developers, autonomy, and shaping how a new category is understood and adopted.
• Comfort with the modern event and marketing tech stack (Salesforce, HubSpot, Luma).
• AI-curious, genuinely.
• This role will require significant travel within the East region (up to 40%) for events and customer engagements.
• Location: 3 days hybrid in NY
• Duration: Fulltime
• Compensation: $160-180k + equity