Staff Business Analyst, PlayStation Storeย
San Mateo, CA preferredย
remote considered- west coast onlyย
Pleasenote, this is a senior individualcontributorBusiness Analyst role, not a Product Managementย or Data Analystย position.ย
About the Roleย
Join the Commercial Development team at PlayStation and help shape the future of our Direct-to-Consumer businesses - PlayStation Store and PlayStation Direct!ย
You will be accountable fortranslatingcommercialopportunitiesintobusiness requirements andchange inbusinessย processes, using experimentation to build the case for change,and influencing senior stakeholdersย usingย actionableย recommendations supported by commercial reasoning.ย You'llalsocollaboratewithbusiness,product,ย dataย analytics,ย datascienceandengineering teams to ensure newproductfeatures meetthosebusinessrequirements. You will not own a product roadmap, feature backlog, or delivery team.ย
This role sits at the intersection ofย business strategy,ย data analytics,ย data science,product,andย engineering, with a strong emphasis on decision quality, experimentation, and commercial impact.ย
WhatYou'llDoย
- Lead complex business analysis for global, high-impact initiatives across digital commerce, personalization, subscriptions, and publishing operationsย
- Translate complex commercialย objectivesย into actionable businessย requirementsย withย measurable outcomesย
- Partner with product, engineering,ย dataย analyticsย and data science teams to ensure product requirements meet the needs of the business and thenย facilitateย successful product development and deliveryย
- Partner with data analytics teams to define, execute and evaluate experiments around personalization, revenue growth, and operational improvementsย
- Map business processes and guide the organization in process improvement and automation to deliver operational efficienciesย
- Influence senior stakeholders through structured problem framing, financial reasoning, and data-informed recommendationsย
- Mentor team members inย business analysis,ย AI / ML,ย product development methodologies, and encourage continuous learning across teamsย
What This Role IsNotย
- Not a Product Manager role, nor owning a product roadmapย
- Notย aย delivery or execution managementย roleย
- Not a purely technical ML,datascienceor data analystroleย
WhatWe'reLooking Forย
- 8+ years of experience in Business Analysis within digital commerce,ย subscriptionsย or retail businessesย
- Bachelor's degree or equivalent preferred
- Decompose vague business problems into structured questionsand clear business requirementsย
- Strong experienceย partneringย product,engineering and data science teams to design and deliver commerce and tooling solutionsย that meet the needs of business teamsย
- Challenge assumptionsand build arguments using data and financial reasoningย
- Map complex business process and direct teams through process improvement and automation initiativesย
- Deep understanding of experimentationand measurementย
- Commercial mindset with comfort discussing unit economics, marginal vs absolute lift, and ROIย
- Executive-level communication skills, able to explain complex concepts clearly and credibly, backed by data-driven argumentsย
Nice to Haveย
- Experience with personalization,next best actionframeworks, or decision automationย
- Familiarity with AI governance, ethics, and responsible data practicesย
- Experienceย operatingย in global, cross-functional environmentsย