Why Legend? * Super smart colleagues to work alongside and learn from. * Engaging development ... Proven experience leading lifecycle marketing or CRM strategy within a digital consumer business.
9 Legend Business Development Manager Jobs Hiring Near You
Why Legend? * Super smart colleagues to work alongside and learn from. * Engaging development ... Proven experience leading lifecycle marketing or CRM strategy within a digital consumer business.
Why Legend? * Super smart colleagues to work alongside and learn from. * Engaging development ... Proven experience leading lifecycle marketing or CRM strategy within a digital consumer business.
Why Legend? * Super smart colleagues to work alongside and learn from. * Engaging development ... Proven experience leading lifecycle marketing or CRM strategy within a digital consumer business.
Senior Data Analyst
Halifax, NS · On-site
Why Legend? * Super smart colleagues to work alongside and learn from. * Engaging development ... Strong stakeholder management skills with the ability to translate business challenges into ...
Senior Data Analyst
Halifax, NS · On-site
Why Legend? * Super smart colleagues to work alongside and learn from. * Engaging development ... Strong stakeholder management skills with the ability to translate business challenges into ...
VP Product, Sports
Toronto, ON · On-site
The Role This is a defining Product leadership opportunity at Legend. Our Sports business is ... Engaging development opportunities at all levels.Tailored flexibility for your work-life balance.
VP Product, Sports
Toronto, ON · On-site
The Role This is a defining Product leadership opportunity at Legend. Our Sports business is ... Engaging development opportunities at all levels.Tailored flexibility for your work-life balance.
Backend Software Engineer
Halifax, NS · On-site
... our Engineering Manager. At Covers, we're building the future of sports media and betting ... Why Legend? * Super smart colleagues to work alongside and learn from. * Engaging development ...
Backend Software Engineer
Halifax, NS · On-site
... our Engineering Manager. At Covers, we're building the future of sports media and betting ... Why Legend? * Super smart colleagues to work alongside and learn from. * Engaging development ...
Why Legend? * Super smart colleagues to work alongside and learn from. * Engaging development ... Manager) (1-hour video via Zoom) 4th: Final interview/coffee chat with team member (1-hour video ...
Why Legend? * Super smart colleagues to work alongside and learn from. * Engaging development ... Manager) (1-hour video via Zoom) 4th: Final interview/coffee chat with team member (1-hour video ...
Mobile App Developer
Toronto, ON · On-site
Why Legend? * Super smart colleagues to work alongside and learn from. * Engaging development ... Familiarity with Git, backend API integration, and client-side data management strategies.
Mobile App Developer
Toronto, ON · On-site
Why Legend? * Super smart colleagues to work alongside and learn from. * Engaging development ... Familiarity with Git, backend API integration, and client-side data management strategies.
Senior Organic Specialist
Halifax, NS · On-site
Why Legend? * Super smart colleagues to work alongside and learn from. * Engaging development ... business impact. * Advanced proficiency with SEO and analytics tools (e.g., SEMrush, Ahrefs ...
Senior Organic Specialist
Halifax, NS · On-site
Why Legend? * Super smart colleagues to work alongside and learn from. * Engaging development ... business impact. * Advanced proficiency with SEO and analytics tools (e.g., SEMrush, Ahrefs ...
Senior Organic Specialist
Toronto, ON · On-site
Why Legend? * Super smart colleagues to work alongside and learn from. * Engaging development ... business impact. * Advanced proficiency with SEO and analytics tools (e.g., SEMrush, Ahrefs ...
Senior Organic Specialist
Toronto, ON · On-site
Why Legend? * Super smart colleagues to work alongside and learn from. * Engaging development ... business impact. * Advanced proficiency with SEO and analytics tools (e.g., SEMrush, Ahrefs ...
Legend Jobs Information
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Senior Lifecycle Marketing Manager
Halifax, NS • On-site
Full-time
PTO
Re-posted 7 days ago
Key responsibilities
Own and evolve the lifecycle marketing strategy across the company's portfolio of sports brands.
Lead initiatives to grow membership by optimizing acquisition, activation, and conversion throughout the customer journey.
Design and optimize automated customer journeys using segmentation, personalization, and experimentation to increase engagement, retention, and lifetime value.
Job description
About Covers and Legend
Here at Covers, we're a top digital media company in the sports betting industry, with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.
We're proudly part of Legend. At Legend, we're building next-level player experiences. With 20+ years of proven success we're the world's leading Sports and Gaming marketing company.
Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn't a perk, it's the standard. You'll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you're ready to shape the future of player experience and enjoy the ride while you do it, this is where you'll thrive.
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
- Own and evolve the lifecycle marketing strategy across our portfolio of sports brands, driving long-term customer growth.
- Lead initiatives that grow membership, optimizing acquisition, activation and conversion throughout the customer journey.
- Design and optimize automated customer journeys, using segmentation, personalization and experimentation to increase engagement, retention and lifetime value.
- Define the CRM roadmap, influencing platform capabilities and positioning CRM as a key driver of commercial growth.
- Partner with Product, Content, Data and Marketing to deliver seamless customer experiences that support business objectives.
- Lead and develop the CRM team, establishing best practices and fostering a culture of continuous improvement.
- Proven experience leading lifecycle marketing or CRM strategy within a digital consumer business.
- Deep expertise with modern CRM and marketing automation platforms (such as HubSpot, Salesforce Marketing Cloud, Braze, XtremePush, Iterable or similar). Experience with XtremePush is an advantage.
- Strong expertise in customer segmentation, personalization and designing end-to-end lifecycle journeys.
- Experience using data, experimentation and analytics to optimize customer engagement and commercial outcomes.
- A track record of influencing cross-functional stakeholders and translating business goals into customer-focused lifecycle strategies.
- Experience building or scaling CRM programs within a fast-paced, high-growth digital business. Experience in sports, betting, gaming, affiliate marketing, media or digital publishing is a plus.
- Experience in sports, betting, gaming, affiliate marketing, digital publishing, media or another high-growth digital consumer business is highly desirable.
1st: Initial Chat with Talent Partner (30 mins via Zoom)
2nd: Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
3rd: Case study - you will be given 5 days to complete the task and present it back to the team, Interviewer 1 and Interviewer 2 (Hiring Manager) (1 hour video via Zoom)
4th: Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)