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Role Overview: The Marketing Activation Manager will be responsible for driving the execution and delivery of marketing initiatives across multiple channels while ensuring alignment with business objectives and campaign strategies.
Key Responsibilities
Execution oversight and delivery
Standardization and process excellence
Cross-functional coordination
Campaign enablement and readiness
Campaign planning and alignment
Performance coordination and optimization
Required Skills
Multi-channel marketing experience
Campaign execution expertise
Strong stakeholder management
Ability to manage multiple priorities in a fast-paced environment
Ideal Candidate
We're looking for someone with strong operational marketing experience who can effectively coordinate across teams and ensure campaigns are executed efficiently and consistently.
Job Summary: This role is responsible for enabling the successful activation of marketing campaigns across regions, channels, and business segments. This individual partners closely with Growth Marketing and cross-functional teams to ensure campaigns are clearly defined, aligned, and delivered with consistency and operational excellence.
Acting as the central point of coordination across Marketing execution functions, this role ensures that campaign plans are translated into executable actions, with clear timelines, aligned stakeholders, and defined success metrics. This role drives standardization, scalability, and continuous improvement in campaign activation processes, supporting the organization's ability to deliver high-impact marketing programs.
With strong leadership and collaboration capabilities, this role influences cross-functional teams, enables execution through structured processes, and supports the evolution of campaign activation best practices across the marketing organization.
Skills: Campaign Planning & Alignment
Partner with campaign stakeholders to understand marketing goals, audience strategies, and success metrics
Ensure campaign plans are clearly defined, aligned to business objectives, and ready for execution
Validate timelines, dependencies, and readiness across all contributing functions
Cross-Functional Coordination
Serve as the primary liaison between campaign owners and Marketing Performance functions (Data, Insights, Segmentation, Solution Architecture, Web, Martech)
Coordinate efforts across teams to ensure alignment on campaign requirements, timelines, and deliverables
Facilitate working sessions to drive clarity, resolve dependencies, and align execution plans
Campaign Enablement & Readiness
Ensure all components required for campaign execution are aligned, including audience readiness, data requirements, tracking, and system dependencies
Drive campaign readiness processes, ensuring campaigns are prepared for launch with consistency and quality
Identify risks, gaps, or misalignment early and coordinate resolution across teams
Lead campaign QA, UAT, validation, and troubleshooting activities to ensure campaigns launch successfully and perform as intended.
Partner with Marketing Automation, Data Operations, Solution Architecture, and Digital teams to identify and resolve campaign setup, tracking, audience, and system-related issues.
Execution Oversight & Delivery
Oversee campaign activation progress across teams, ensuring delivery aligns to defined timelines and objectives
Provide visibility into campaign status, risks, and key milestones to stakeholders
Support issue resolution and escalation management for campaign-related challenges
Standardization & Process Excellence
Develop and maintain standardized campaign activation processes, frameworks, and playbooks
Drive consistency in campaign intake, planning, and execution across regions and teams
Enable scalable execution through reusable templates, workflows, and best practices
Serve as a subject matter expert for campaign data governance standards, including data integrity, taxonomy, lead routing logic, naming conventions, and attribution frameworks.
Partner with Solution Architecture and Data Operations teams to enforce campaign configuration standards that support accurate reporting, measurement, and operational consistency.
Performance Coordination & Optimization
Coordinate with Insights & Reporting teams to monitor campaign performance
Ensure campaign performance data is captured accurately and aligned to measurement frameworks
Support optimization efforts by aligning stakeholders on performance insights and recommended actions
Strong understanding of multi-channel marketing and campaign execution processes
Strong problem-solving skills with the ability to diagnose and resolve complex campaign, system, and data-related issues.
Experience working across cross-functional teams in complex, matrixed environments
Familiarity with marketing technology ecosystems (CRM, marketing automation, analytics platforms)
Excellent communication, organization, and stakeholder management skills
Ability to manage multiple initiatives simultaneously with strong attention to detail
Strategic mindset with the ability to connect campaign execution to business outcomes
Education: Bachelor's degree in Marketing, Business, or a related field; equivalent experience considered
8-12+ years of experience in marketing operations, campaign management, or cross-functional marketing roles