Digitas
Digitas

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Senior Analyst, Data and Analysis

Senior Analyst, Data and Analysis

Digitas North America

Manhattan, NY โ€ข On-site

$94K - $119K/yr

Full-time

Posted 2 days ago


Job description

Job Summary:
Digitas North America is the Networked Experience Agency focused on creating magnetic experiences. The Senior Analyst in Data and Analysis will leverage data-driven insights to fuel strategic growth for clients by analyzing large data sets and providing recommendations.
Responsibilities:
โ€ข Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting
โ€ข Diving into large data sets, uncovering insights, and providing impactful recommendations to clients
โ€ข Connecting the dots across channels through data (including display media, site, search, email, and social) to provide a holistic view of marketing efforts
โ€ข Communicating with clients regularly on scheduled deliverables and ad-hoc requests
โ€ข Collaborating with internal teams and external partners to drive success for clientโ€™s business goals
Qualifications:
Required:
โ€ข 3-5 years of experience in analytics or strategy
โ€ข A four-year college degree
โ€ข Passion for digital marketing and emerging trends in the digital landscape
โ€ข Experience communicating with internal and external stakeholders at a variety of levels
โ€ข Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau
โ€ข Comfortable in a fast-paced and deadline-driven environment
Preferred:
โ€ข Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALLยทE, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
Company:
Digitas North America is the Connected Marketing Agency that provides digital media, and creative development. Founded in 2006, the company is headquartered in Mumbai, IND, with a team of 1001-5000 employees. The company is currently Late Stage.