Detroit Lions
Detroit Lions

16 Detroit Lions Social Media Manager Jobs Hiring Near You

Curate, organize, document, catalog and overall management of all Detroit Lions digital assets including logging, media ingest, metadata entry, and asset organization. * Maintain all aspects of MAM ...

Curate, organize, document, catalog and overall management of all Detroit Lions digital assets including logging, media ingest, metadata entry, and asset organization. * Maintain all aspects of MAM ...

... on social. The Graphic Design Coordinator should possess a strong understanding of the role ... Incorporate Detroit Lions Brand Standards and establish and maintain brand consistency into ...

Director of Community Impact

Detroit, MI · On-site

$24.75 - $33.75/hr

The Detroit Lions are looking for a passionate, creative and community focused professional to lead ... This person will be adept at working across a corporate matrix, managing resources and directing ...

Partnership Marketing Coordinator

Detroit, MI · On-site

$42.10K - $57.90K/yr

The role is responsible for the support and execution of annual sponsorship agreements generated by the Detroit Lions Corporate Partnerships Sales team. This position will manage day-to-day ...

Premium Guest Services (Game Day)

Detroit, MI · On-site

$14.50 - $18.25/hr

... Sports Management, Hospitality, or a related field * Strong customer service skills with prior ... Must be available to work all Detroit Lions home games and other Ford Field events throughout the ...

Asset Management Associate

Allen Park, MI · On-site

$15 - $20/hr

This role supports content production, communications, and external media partners, while assisting with the implementation and ongoing adoption of the club's media asset management system. ESSENTIAL ...

Asset Management Associate

Allen Park, MI · On-site

$15 - $20/hr

This role supports content production, communications, and external media partners, while assisting with the implementation and ongoing adoption of the club's media asset management system. ESSENTIAL ...

... management * Demonstrate proactive awareness of ticket entry activity to ensure proper staff ... Requires work out of Ford Field in Detroit, MI * You may use AI as a tool in creating your ...

... management * Demonstrate proactive awareness of ticket entry activity to ensure proper staff ... Requires work out of Ford Field in Detroit, MI * You may use AI as a tool in creating your ...

Detroit Lions Jobs Information

What are the key skills and qualifications needed to thrive as a Social Media Manager, and why are they important?

To thrive as a Social Media Manager, you need expertise in digital marketing, content creation, brand strategy, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with social media platforms, scheduling tools like Hootsuite or Buffer, and analytics systems such as Google Analytics or native platform insights is crucial. Creativity, adaptability, strong written communication, and the ability to engage audiences are standout soft skills in this role. These skills are vital for building brand presence, fostering community engagement, and driving measurable business results through social platforms.

How does a Social Media Manager typically collaborate with other departments within a company?

A Social Media Manager frequently works alongside marketing, public relations, customer service, and product teams to ensure a unified brand message across all platforms. They coordinate campaigns, share feedback from online audiences, and align content strategies with broader business goals. Regular communication and cross-departmental meetings are common, allowing the Social Media Manager to gather insights, address customer concerns, and support product launches or events. This collaborative approach ensures that social media efforts are integrated and impactful.

What does a Social Media Manager do?

A Social Media Manager is responsible for creating, curating, and managing content across an organization's social media platforms. They develop strategies to increase brand awareness, engage with followers, and drive traffic to the company's website or other online presences. In addition, they monitor social media trends, analyze performance metrics, and adjust campaigns to optimize results. Social Media Managers often collaborate with marketing, PR, and creative teams to ensure consistent brand messaging. Their role is crucial in shaping a brand's online reputation and fostering community engagement.

What is the 5 5 5 rule for social media?

The 5-5-5 rule for social media suggests that when creating content, posts should be concise with around five words per sentence, five sentences per post, and five posts per day to maintain engagement without overwhelming followers. As a social media manager, applying this rule can help ensure content is clear, digestible, and consistent across platforms.

What is the difference between Social Media Manager vs Content Strategist?

AspectSocial Media ManagerContent Strategist
Primary FocusManaging social media platforms, posting content, engaging audiencesPlanning, developing, and overseeing content strategies across channels
Skills & CertificationsSocial media tools, analytics, communication skillsContent creation, SEO, storytelling, analytics
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent teams, marketing departments, agencies
Industry UsageWidely used in marketing, advertising, PRUsed in marketing, branding, media

While both roles involve content, the Social Media Manager primarily handles social platforms and audience engagement, whereas the Content Strategist focuses on developing comprehensive content plans across multiple channels. Both roles require strong communication and analytical skills, but their day-to-day tasks and focus areas differ.

Infographic showing various Social Media Manager job openings at Detroit Lions in the United States as of May 2026, with employment types broken down into 13% As Needed, and 87% Full Time. Highlights an 100% Physical job distribution.
Media Asset Manager

Media Asset Manager

Detroit Lions

Allen Park, MI • On-site

Full-time

Posted 28 days ago


Job description

The Media Asset Manager is responsible for the curating, organizing, documenting, cataloging and managing of all Detroit Lions digital assets. This will include the management of multiple storage servers, the asset management system and workflow for the One Pride Productions team. This role supports content production, communications, and external media partners, while assisting with the implementation and ongoing adoption of the club's media asset management system. This position will work out of both the Meijer Performance Center practice facility and the Ford Field stadium.
ESSENTIALFUNCTIONS:
  • Curate, organize, document, catalog and overall management of all Detroit Lions digital assets including logging, media ingest, metadata entry, and asset organization.
  • Maintain all aspects of MAM and archival solutions including software, licensing, and support.
  • Manage seasonal employee and gameday staff in support of media management functions.
  • Assist with the continued implementation and ongoing operation of the club's media asset management system (Iconik).
  • Manage requests and distribute media assets to internal teams and external partners, broadcast networks and media outlets.
  • Upload/post finished product to the team's digital properties and FTP.
  • Collaborate with Football Communications department to continually develop, manage and maintain Detroit Lions digital historical archive.
  • Support real-time and post-game logging to ensure content is available quickly for editing, review, and distribution
  • Define workflows and implement processes for review and approve with internal and external users.
  • Support retroactive ingestion and tagging of legacy media assets to improve searchability and long-term usability.
  • Coordinate with Content, Marketing, and Communications teams to ensure timely access to approved assets.
  • Maintain accurate documentation and follow established data governance, security, and confidentiality standards
  • Provide support during peak periods including game days, post-game coverage, and high-visibility events

NONESSENTIAL FUNCTIONS:
  • Must be motivated, reliable, and able to work independently or as part of a team
  • Maintain professionalism when communicating with internal and external contacts
  • Will accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position
  • Must be motivated, reliable, and able to work independently or as part of a team
  • Maintain professionalism when communicating with internal and external contacts
  • Must be accurate and efficient with the ability to meet deadlines in a fast-paced environment
  • Must be detail oriented with strong organizational skills
  • Will adjust schedule to meet departmental demands
  • Will keep appropriate information confidential
  • Will accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position. Such responsibilities shall be incorporated into the position description if they're ongoing

QUALIFICATIONS/REQUIREMENTS:
  • Bachelor's degree in Video Production, Communications or related field. Experience may be considered in lieu of a formal degree.
  • Minimum 4 years of experience in Media Asset Management required. Experience in professional/collegiate sports is preferred.
  • Proficiency with media asset management systems, metadata, tagging and storage management.
  • Experience encoding and editing within the Adobe Creative Cloud suite, particularly Media Encoder and Premiere Pro.
  • Highly detail-oriented and organized with the ability to clearly communicate.
  • Understanding of video codecs with proficiency encoding and formatting media for delivery across multiple platforms
  • Ability and willingness to work flexible and non-traditional schedules, including evenings, weekends and holidays in a fast-paced environment
  • Familiarity in script writing and creating rundowns.
  • General understanding of NFL rules, teams, players and culture is a plus.
  • Due to the unique nature of this position, the candidate must be able to work extended hours during the NFL season and other events which include nights, weekends, and holidays.
  • May require work out of both the Ford Field Management Office and the Allen Park Training Facility
  • Valid Driver's License and good driving record
  • You may use AI as a tool in creating your application, but this role is powered by human talent-your judgment, experience, and character are integral. Please let your personal talent shine.