Coupa Software
Coupa Software

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Account Based Marketing Manager - 11567

Coupa Software, Inc.

Austin, TX • On-site

$104K - $145K/yr

Full-time

Medical, Dental, Life, Retirement

This job post has expired 1 day ago. Applications are no longer accepted.


Job description

Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.

Why join Coupa?

Pioneering Technology: At Coupa, we\'re at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.

Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.

Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other. 

Learn more on Life at Coupa blog and hear from our employees about their experiences working at Coupa. 

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What You\'ll Do:
  • Execute and optimize tiered ABM campaigns (1:1, 1:few, 1:many) across North America, utilizing a mix of personalized tactics and scalable marketing automation.
  • Monitor and analyze 6sense intent and engagement data to identify active buying signals, prioritize target accounts, and coordinate timely follow-up with the Sales team.
  • Build and deploy targeted account journeys, tailoring messaging, content, and marketing channels to effectively engage key personas and buying committees.
  • Build, launch, and manage personalized campaigns using platforms like Folloze, Marketo, and Salesforce to address specific account needs across different funnel stages.
  • Partner cross-functionally and work hands-on with Account Executives and Account Development Representatives (ADRs) to ensure seamless ABM execution and sales alignment.
  • Track, analyze, and report on ABM campaign performance, continuously optimizing tactics and sharing insights to improve conversion rates and pipeline generation.


What You Will Bring to Coupa:
  • 3-5+ years of B2B marketing experience, with a strong focus on ABM execution, demand generation, and performance measurement.
  • Hands-on experience building and executing multi-tiered ABM programs (1:1, 1:few, 1:many) that directly contribute to pipeline and revenue growth.
  • Proficiency in utilizing marketing and sales technology platforms, particularly 6sense, Folloze, Marketo, Salesforce, and other campaign orchestration tools.
  • Solid understanding of the enterprise B2B buying journey and how to deploy tactics that engage various personas within a complex buying group.
  • Data-driven mindset with the ability to analyze campaign metrics, extract actionable insights, and build clear, accurate performance reports.
  • Strong collaborative skills with a proven track record of working closely with sales teams; excellent project management and communication skills with a proactive, growth-focused attitude.


\\n$104,000 - $145,333 a year

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location within the state.

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At Coupa, we are 100% committed to creating and nurturing an environment that supports your physical, mental, and community well-being . We offer a comprehensive suite of benefits designed to help you and your family thrive:

Global Well-Being Perks (For All Employees Globally)

  • Global Wellness Days: Enjoy two designated, company-wide paid wellness days off each year (typically the first Friday in March and the last Friday in September) so the entire global team can unplug, step away, and recharge together .
  • Birthday Time-Off: Celebrate your day! Coupa provides a paid day off on your birthday or another day of your choice within your birthday month .
  • Volunteer Time Off (VTO): Giving back is in our DNA. We offer 40 hours of paid VTO annually to support the community initiatives and volunteer programs you are passionate about .
  • Employee Assistance Program (EAP): Access free, confidential, 24/7/365 counseling and resources for emotional support, work-life solutions, financial advice, legal guidance, and support for new parents .
  • Business Travel Protection: Travel with peace of mind. Zurich Travel Assist provides medical, safety, pre-trip planning, and emergency support during any business travel .
  • Referral Bonus Program: Share the Coupa experience! Receive generous monetary referral bonuses when you successfully refer talented friends or acquaintances who are hired into open roles .

Please note: In addition to these global well-being perks, Coupa offers highly competitive, location-specific benefits packages (which include comprehensive medical/dental insurance, retirement/pension plans, and life or accident protection) tailored to your primary work location. Your recruiter will walk you through the specific regional benefits package for this role during the interview process.

Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees. 

Please be advised that inquiries or resumes from recruiters will not be accepted.

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