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# Manager, Marketing (US Rightsholders)## •### @NHLPosted on 3/4/2026•Full-time## Job Description\*\*ABOUT THE NATIONAL HOCKEY LEAGUE\*\*Founded in 1917, the National Hockey League (NHL(R) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.**WHAT WE EXPECT OF YOU****SUMMARY**The National Hockey League is seeking a Manager, Marketing to work on the development, production and implementation of marketing programs to grow the NHL’s fanbase, increase media consumption and build the NHL brand.The primary focus for this Manager, Marketing will be to:* Work closely with the NHL’s national media rightsholders in the US to drive viewership of live games and support their marketing efforts.* Create marketing campaigns and promotional support for NHL original content, including documentaries, specials, all-access series and alt casts.**ESSENTIAL DUTIES AND RESPONSIBILITIES*** Assist in developing and advancing the day-to-day marketing relationships with the NHL’s US national media rightsholders, currently ABC, ESPN and TNT sports* Engage rightsholders and represent the NHL in strategic conversations, ideation sessions, brand/fan research, campaign production, media planning, event activations and other marketing-related activities* Collaborate with rightsholders to develop specific marketing plans, concepts and tactics to promote NHL games and events across their networks/platforms* Work as part of a cross-functional NHL marketing team alongside Research, Social, Fan Engagement, Media, cCreative/Production and Content/Editorial to provide ongoing tune-in support to rightsholders via NHL media platforms, content development, club amplification, etc.* Brainstorm and pitch new ways to market the NHL in collaboration with rightsholders* Assist rightsholders in creating and implementing cross-promotional opportunities* Uphold NHL brand management standards – review and route rightsholders’ marketing materials and promotional programs through internal departments for legal/QC/brand/sales approvals* Facilitate rightsholders’ marketing requests for the Stanley Cup, player/venue access, sweepstakes and promotions, on-site event activations, NHL inclusion in multi-sport marketing, etc.* Amplify rightsholders’ marketing campaigns and content by coordinating distribution across NHL media platforms and NHL clubs* Write strategic marketing briefs that clearly articulate the campaign’s goals, target audience, key messaging and success metrics/KPIsOther responsibilities include but are not limited to:* Manage projects with external partners (strategic/creative agencies, production companies, media companies) and the NHL’s internal creative/production departments – including briefings, presentations, reviews/approvals, etc.* Develop timelines, create deliverable lists and submit work orders for advertising production* Track, organize and file all marketing campaign materials and tactics* Maintain budgets and process invoices with the Finance department* Work with PR/Communications to develop marketing campaign-related press releases and media coverage* Work on special projects and other duties as assigned**QUALIFICATIONS****Knowledge Areas/Experience****Required*** 3+ years of related marketing experience, preferably at a sports league/club, television network/streaming platform or working on similar businesses at a marketing/advertising agency* Experience in the development, production and distribution of multi-platform advertising materials and promotional content* Familiarity of marketing tactics across television, streaming devices, live events, out of home, digital and social platforms* Professional experience building presentations and project overview documents* Knowledge of the NHL, its teams, players, history, rules and the sport of hockey**Education/Certifications*** Bachelor’s degree in marketing, media or a related field**Required Skills*** Results-focused marketer who works effectively in a team setting to move projects forward* Positive, can-do and solutions-oriented approach* Excellent organizational skills and attention to detail* Ability to prioritize and manage projects in a changing and fast-paced environment* Strong written and verbal communication skills* Ability and willingness to travel within the US and Canada**CORE COMPETENCIES**These core competencies reflect the underlying values that are necessary to represent the National Hockey League:* *Accountability** *Adaptability** *Communication** *Critical Thinking** *Inclusion** *Professionalism** *Teamwork & Collaboration***The NHL offers U.S. regular, full-time employees:****Time to Recharge**: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.**Ability to Focus on your Health:** Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees.**Childcare Leave:** Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.**Confidence in your Retirement Goals:** Participate in the NHL’s Savings Plan which includes a 401K (pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.**A Hybrid Work Schedule**: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.**Our New Headquarters:** Our new, state of the art, offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high-tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.**A Savings for Commuting:** Participate in the NHL’s pre-tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.**NHL Partner Rates:** Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.**Life at the NHL:** In your first few days, you meet with your new teammates and the HR Team. You have the opportunity to learn more about the NHL and our workplace culture. Employees are invited to play hockey #J-18808-Ljbffr