To thrive in an NHL Media role, you need a solid background in journalism, communications, or sports media, with a strong understanding of hockey and digital content production. Familiarity with video editing software (such as Adobe Premiere), social media platforms, and content management systems (CMS) is often required. Excellent interpersonal skills, adaptability, and strong storytelling abilities help you build relationships with athletes, coaches, and audiences. These skills are essential to effectively cover fast-paced events, engage fans, and maintain the NHL's brand presence across various media channels.