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Direct Response Marketing Jobs (NOW HIRING)

Parker & Sons

Director of Field Marketing

Phoenix, AZ · Hybrid

This role is built for a direct-response marketing expert who understands how to dominate a local market. You will own our hyper-local digital footprint--with a heavy emphasis on Google Local ...

Parker & Sons

Director of Field Marketing

Phoenix, AZ · Hybrid

This role is built for a direct-response marketing expert who understands how to dominate a local market. You will own our hyper-local digital footprint-with a heavy emphasis on Google Local Services ...

Parker & Sons

Director of Field Marketing

Phoenix, AZ · On-site

$120K/yr

This role is built for a direct-response marketing expert who understands how to dominate a local market. You will own our hyper-local digital footprint-with a heavy emphasis on Google Local Services ...

NW Natural

Marketing Manager

Portland, OR

Primary emphasis on cross-channel direct response marketing programs (email, direct mail, digital, outbound calling, paid media, website journeys, partner channels). The role is accountable for ...

Parker & Sons

Director of Field Marketing

Phoenix, AZ · Hybrid

$120K/yr

This role is built for a direct-response marketing expert who understands how to dominate a local market. You will own our hyper-local digital footprint--with a heavy emphasis on Google Local ...

Clients Blackbox, Inc.

Direct Response Marketer

$18.50/hr

About Clients Blackbox Clients Blackbox is a performance marketing agency that specializes in Meta ... Direct Response Marketer) who owns their accounts end to end. The Opportunity This is not an ...

NW Natural

Marketing Manager

Portland, OR · On-site

Primary emphasis on cross-channel direct response marketing programs (email, direct mail, digital, outbound calling, paid media, website journeys, partner channels). The role is accountable for ...

Compose.ly

Beauty TV Commercial Writer

$25 - $30/hr

Objective Provide the client with a contract copywriter who can develop high-converting direct response marketing content across multiple channels, including TV commercial scripts, landing pages ...

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direct response marketing information

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$11K

$47.2K

$66.5K

How much do direct response marketing jobs pay per year?

As of Aug 21, 2026, the average yearly pay for direct response marketing in the United States is $47,222.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,000.00 and $50,000.00 per year, depending on experience, location, and employer.

What is direct response marketing?

A Direct Response Marketing job involves creating and managing campaigns that encourage immediate actions from consumers, such as making a purchase, signing up for a newsletter, or requesting more information. Professionals in this role focus on measurable results, using strategies like email marketing, paid ads, and persuasive copywriting. They analyze performance metrics to optimize campaigns and maximize ROI. This role requires a blend of creativity, data analysis, and understanding consumer psychology to craft compelling marketing messages that drive conversions.

What are the daily responsibilities of a direct response marketing professional?

Professionals in Direct Response Marketing typically spend their days developing and executing marketing campaigns designed to drive immediate customer actions, such as purchases or sign-ups. This includes writing persuasive copy, analyzing data from campaigns, optimizing ad performance, and conducting A/B tests to improve results. Collaboration with creative teams, designers, and data analysts is common to ensure marketing materials are aligned and effective. Monitoring response rates, preparing performance reports, and making strategic adjustments are also key parts of the role. This dynamic environment suits individuals who enjoy using both creative and analytical skills to achieve measurable business goals.

What skills and qualifications are needed for direct response marketing?

To thrive in Direct Response Marketing, you should possess strong analytical skills, expertise in copywriting and campaign management, and a solid grasp of marketing principles, often supported by a degree in marketing or a related field. Familiarity with marketing automation tools, CRM platforms like HubSpot or Salesforce, and certifications such as Google Analytics are typically beneficial. Excellent communication, creativity, attention to detail, and adaptability are vital soft skills for success in this role. These abilities are important as they enable you to create compelling campaigns, analyze data-driven results, and optimize marketing performance for measurable outcomes.

What are direct response marketing jobs?

Direct response marketing jobs involve creating marketing campaigns designed to generate immediate action from consumers, such as making a purchase or signing up for a service. These roles often require skills in copywriting, data analysis, and familiarity with channels like email, direct mail, or digital advertising to measure campaign effectiveness quickly.
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What are the most commonly searched types of Direct Response Marketing jobs?

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direct response marketing jobs near you
Infographic showing various Direct Response Marketing job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 70% In-person, 5% Hybrid, and 25% Remote job distribution, with an average salary of $47,222 per year, or $22.7 per hour.

Director of Field Marketing

Parker & Sons

Phoenix, AZ • Hybrid

Full-time

Re-posted 18 days ago

Job description

Overview

Job Description: Marketing Director - Field Marketing

Location: Phoenix, AZ (In-Office/Local Field Engagement)

Pay Range: 120k-130k plus bonus

Position Overview

Parker & Sons is seeking a sharp, data-driven, and community-minded Field Marketing Manager focused on Local Marketing. This role is built for a direct-response marketing expert who understands how to dominate a local market. You will own our hyper-local digital footprint—with a heavy emphasis on Google Local Services Ads (LSA)—while seamlessly community development and local public relations to drive immediate phone calls and bookings.

The ideal candidate thrives on measuring cost-per-lead, optimizing localized ad spend, and building strong, visible relationships within the Phoenix/Mesa/Glendale community.


Responsibilities

Key Responsibilities1. Hyper-Local Digital & LSA Management
  • Local Paid Search: Manage and optimize Google Local Services Ads (LSA) and local paid search presence to maximize high-intent local lead generation.
  • Lead Flow Monitoring: Actively track LSA reviews, responsiveness metrics, and budget pacing to maintain top-tier ad rankings and a low cost-per-lead (CPL).
  • Local SEO Integration: Partner with the digital team to ensure local landing pages, Google Business Profiles, and geographic keyword strategies align with physical promotions.
2. Integrated Traditional Media & Direct Response
  • Direct Response Focus: Ensure all traditional creative assets have clear, measurable calls-to-action (CTAs) tailored to regional customer demographics.
  • Data-Driven Evaluation: Continuously analyze the performance of traditional media runs, cross-referencing spikes in call volumes and web traffic against media schedules.
3. Community Engagement & Public Relations
  • Grassroots Community Presence: Identify, coordinate, and execute local community events, sponsorships, and partnerships that embed the brand into the local fabric.
  • Public Relations & Earned Media: Draft local press releases, manage relationships with local news outlets, and pitch compelling community stories to secure earned media coverage.
  • Crisis & Reputation Support: Monitor local sentiment and assist in managing local public relations inquiries or community-level brand escalations.
4. Budgeting, Analytics & Tech Integration
  • P&L & Budget Management: Manage the local marketing and PR budget efficiently, ensuring all projects deliver on-time, within budget, and achieve defined ROI targets.
  • CRM & Field Software Utilization: Utilize ServiceTitan and marketing automation tools to track incoming leads from specific local campaigns straight through to completed service calls.
  • Executive Reporting: Build and present clear performance dashboards detailing campaign spend, lead attribution, and local market share growth.
Required Qualifications & Experience
  • Experience: 4–7 years of experience managing local direct-response marketing, local digital platforms (Google LSA/GBP), and traditional media placement. Home services, retail, or franchise marketing experience is highly preferred.
  • Technical Proficiency: Deep familiarity with Google Local Services Ads platform, ServiceTitan (or equivalent field services CRM), Adobe Creative Suites, Microsoft Excel (VLOOKUPs, Pivot Tables), and PowerPoint.
  • Education: Bachelor’s degree in Marketing, Public Relations, Business, or equivalent professional field experience.
  • Compliance: Must pass a pre-employment background check.

Qualifications

Core Competencies
  • The Hybrid Marketer: Ability to pivot effortlessly between managing technical digital platforms (LSA) and speaking publicly at a local charity event or media briefing.
  • Analytical Mindset: Obsessed with tracking numbers, matching call tracking metrics to media drops, and protecting the bottom line.
  • Project Management: Exceptional organizational skills to handle multiple moving parts—from printing thousands of direct mailers to locking in a TV ad spot.

    Wrench Group and its affiliates are proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, genetic information, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Wrench Group and its affiliates comply with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, please contact the company Human Resources office.