Build programming that serves both lifelong fans and new audiences discovering NASCAR for the first time. * Develop repeatable YouTube-native franchises that create habitual viewing and extend fandom ...
Build programming that serves both lifelong fans and new audiences discovering NASCAR for the first time. * Develop repeatable YouTube-native franchises that create habitual viewing and extend fandom ...
Senior Staff Engineer, YouTube Shorts Ranking, Core Modeling
Mountain View, CA · On-site
$123K - $169K/yr
We need our engineers to be versatile, display leadership qualities and be enthusiastic to take on new problems across the full-stack as we continue to push technology forward. YouTube Shorts is the ...
Senior Staff Engineer, YouTube Shorts Ranking, Core Modeling
Mountain View, CA · On-site
$123K - $169K/yr
We need our engineers to be versatile, display leadership qualities and be enthusiastic to take on new problems across the full-stack as we continue to push technology forward. YouTube Shorts is the ...
Senior Manager, Product Lead, YouTube Business Technology
San Bruno, CA · On-site
$151K - $199K/yr
Ability to navigate and influence director and VP-level stakeholders across Engineering, Product ... At YouTube, our core business systems are not back-office utilities, they are the intelligent ...
New
Senior Manager, Product Lead, YouTube Business Technology
San Bruno, CA · On-site
$151K - $199K/yr
Ability to navigate and influence director and VP-level stakeholders across Engineering, Product ... At YouTube, our core business systems are not back-office utilities, they are the intelligent ...
New
... in a scripting/programming language (e.g. Python). * Ability to communicate in English and ... About the job Fast-paced, dynamic, and proactive, YouTube's Trust & Safety team is dedicated to ...
... in a scripting/programming language (e.g. Python). * Ability to communicate in English and ... About the job Fast-paced, dynamic, and proactive, YouTube's Trust & Safety team is dedicated to ...
Our team works closely with creative engineers, designers, marketers, etc. to help design and ... As a Group Product Manager for YouTube Creator Partnerships, you will own the complex problem of ...
Our team works closely with creative engineers, designers, marketers, etc. to help design and ... As a Group Product Manager for YouTube Creator Partnerships, you will own the complex problem of ...
... DevOps, with experience building LLM evaluation (evals) pipelines, observability, and optimizing ... It's an exciting time to join YouTube's Go To Market Organization's AI Accelerator team, devising ...
... DevOps, with experience building LLM evaluation (evals) pipelines, observability, and optimizing ... It's an exciting time to join YouTube's Go To Market Organization's AI Accelerator team, devising ...
Build programming that serves both lifelong fans and new audiences discovering NASCAR for the first time. * Develop repeatable YouTube-native franchises that create habitual viewing and extend fandom ...
Build programming that serves both lifelong fans and new audiences discovering NASCAR for the first time. * Develop repeatable YouTube-native franchises that create habitual viewing and extend fandom ...
Strategy Associate, YouTube
San Bruno, CA · On-site
About the job The YouTube Strategy, Analytics and Finance team's mission is to make YouTube more ... You'll work side-by-side with executive stakeholders across Product, Engineering, Business ...
Strategy Associate, YouTube
San Bruno, CA · On-site
About the job The YouTube Strategy, Analytics and Finance team's mission is to make YouTube more ... You'll work side-by-side with executive stakeholders across Product, Engineering, Business ...
Master's degree or PhD in Engineering, Computer Science, or a related technical field. * 8 years of ... Posts are a new fast-growing content format on YouTube used by creators to share text, images ...
Master's degree or PhD in Engineering, Computer Science, or a related technical field. * 8 years of ... Posts are a new fast-growing content format on YouTube used by creators to share text, images ...
In this role, you will help lead a team of ML/AI/SW engineers to grow the YouTube Ads business by understanding user interest and recommend ads that are aligned with user interest (i.e., YT's ad user ...
In this role, you will help lead a team of ML/AI/SW engineers to grow the YouTube Ads business by understanding user interest and recommend ads that are aligned with user interest (i.e., YT's ad user ...
Bachelor's degree in Engineering, Computer Science, or equivalent practical experience. * 15 years ... About the job YouTube Shorts is not just a product; it is a global engine for expression. The ...
Bachelor's degree in Engineering, Computer Science, or equivalent practical experience. * 15 years ... About the job YouTube Shorts is not just a product; it is a global engine for expression. The ...
$150 - $200/hr
Design and run acquisition experiments across developer-centric channels (developer newsletters, Reddit, category search, YouTube, podcasts, news aggregators, community sponsorships). * Own paid ...
$150 - $200/hr
Design and run acquisition experiments across developer-centric channels (developer newsletters, Reddit, category search, YouTube, podcasts, news aggregators, community sponsorships). * Own paid ...
Growth Marketing Manager, Developer Acquisition
Manhattan, NY · On-site
$150 - $200/hr
Design and run acquisition experiments across developer-centric channels (developer newsletters, Reddit, category search, YouTube, podcasts, news aggregators, community sponsorships). * Own paid ...
Growth Marketing Manager, Developer Acquisition
Manhattan, NY · On-site
$150 - $200/hr
Design and run acquisition experiments across developer-centric channels (developer newsletters, Reddit, category search, YouTube, podcasts, news aggregators, community sponsorships). * Own paid ...
Our team works closely with creative engineers, designers, marketers, etc. to help design and ... As a part of our mission to evolve YouTube into the go-to platform for shopping advertisers of all ...
Our team works closely with creative engineers, designers, marketers, etc. to help design and ... As a part of our mission to evolve YouTube into the go-to platform for shopping advertisers of all ...
The YouTube team helps budding creators build careers, artists and media companies reach audiences ... Work with product and engineering partners to set priorities and roadmaps that drive the growth of ...
The YouTube team helps budding creators build careers, artists and media companies reach audiences ... Work with product and engineering partners to set priorities and roadmaps that drive the growth of ...
Senior Staff Tech Lead, YouTube Shorts Discovery
Mountain View, CA · On-site
$82K - $100K/yr
Master's degree or PhD in Engineering, Computer Science, or a related technical field. * 8 years of ... The YouTube Shorts discovery models are a suite of large-scale AI/ML systems designed to model ...
Senior Staff Tech Lead, YouTube Shorts Discovery
Mountain View, CA · On-site
$82K - $100K/yr
Master's degree or PhD in Engineering, Computer Science, or a related technical field. * 8 years of ... The YouTube Shorts discovery models are a suite of large-scale AI/ML systems designed to model ...
Producer-Editor, YouTube Featured
Manhattan, NY · On-site
$100 - $125/hr
Deep understanding of YouTube programming, audience behavior, and platform best practices * Proficiency in Adobe Premiere required; After Effects, DaVinci Resolve, or equivalent a strong plus
Producer-Editor, YouTube Featured
Manhattan, NY · On-site
$100 - $125/hr
Deep understanding of YouTube programming, audience behavior, and platform best practices * Proficiency in Adobe Premiere required; After Effects, DaVinci Resolve, or equivalent a strong plus
The Developer Relations role focuses on producing engaging YouTube content that teaches and inspires users to build with AI, while also growing a community around the platform. Responsibilities : • ...
The Developer Relations role focuses on producing engaging YouTube content that teaches and inspires users to build with AI, while also growing a community around the platform. Responsibilities : • ...
Senior Product Manager, Youtube Ads Ranking User Quality
Mountain View, CA · On-site
$149K - $197K/yr
Our team works closely with creative engineers, designers, marketers, etc. to help design and ... As a Senior Product Manager for YouTube Ads Quality, you will lead the goals and execution for how ...
Senior Product Manager, Youtube Ads Ranking User Quality
Mountain View, CA · On-site
$149K - $197K/yr
Our team works closely with creative engineers, designers, marketers, etc. to help design and ... As a Senior Product Manager for YouTube Ads Quality, you will lead the goals and execution for how ...
Experience in YouTube's product and creator ecosystem, with experience collaborating with Product and Engineering to build global user experiences. * Experience in GenAI workflows and project ...
Experience in YouTube's product and creator ecosystem, with experience collaborating with Product and Engineering to build global user experiences. * Experience in GenAI workflows and project ...
Youtube Developer information
See salary details
$17.07 - $22.95
8% of jobs
$22.95 - $28.82
3% of jobs
$28.82 - $34.70
6% of jobs
$40.37 is the 25th percentile. Wages below this are outliers.
$34.70 - $40.58
7% of jobs
$40.58 - $46.46
14% of jobs
$46.46 - $52.34
9% of jobs
The median wage is $52.97 / hr.
$52.34 - $58.22
15% of jobs
$62.94 is the 75th percentile. Wages above this are outliers.
$58.22 - $64.10
15% of jobs
$64.10 - $69.97
12% of jobs
$69.97 - $75.85
7% of jobs
$75.85 - $81.73
3% of jobs
$17
$52
$81
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Senior Director, Head of YouTube
Charlotte, NC • On-site
Full-time
Posted 6 days ago
Job description
NASCAR is seeking an experienced Senior Director, Head of YouTube to help shape the future of NASCAR's digital fan experience, lead the organization's YouTube content strategy and creative vision, drive audience growth across one of the world's most influential media platforms, create original programming that deepens fan engagement year-round, and advance NASCAR's position within the evolving creator and digital media landscape.
Based in Charlotte, NC, this role will oversee NASCAR's YouTube ecosystem, building a premier destination for motorsports fans through original content, creator partnerships, audience development, and platform-first storytelling. This leader will play a critical role in expanding NASCAR's reach, cultivating new generations of fans, and creating content experiences that extend fandom far beyond race weekends.
What You'll Do
- Own NASCAR's YouTube strategy across long-form programming, shorts, live content, publishing cadence, audience growth, and long-term channel development.
- Define the channel's creative identity, building a destination that feels creator-first while remaining authentically NASCAR.
- Build programming that serves both lifelong fans and new audiences discovering NASCAR for the first time.
- Develop repeatable YouTube-native franchises that create habitual viewing and extend fandom beyond race weekends.
- Stay ahead of platform trends, algorithm changes, audience behavior, and creator best practices, keeping NASCAR at the forefront of YouTube.
- Build a content roadmap that grows casual viewers into passionate NASCAR fans.
- Build and oversee a slate of original YouTube programming designed specifically for the platform.
- Develop shows, documentaries, live experiences, behind-the-scenes access, creator collaborations, and new storytelling formats.
- Identify, recruit, and develop on-camera talent, hosts, and creators who audiences genuinely connect with.
- Lead creative development from conception through publication, ensuring every project meets a high creative standard.
- Champion YouTube-native storytelling across the organization, including titles, thumbnails, hooks, retention, pacing, and packaging.
- Build YouTube fluency across NASCAR's broader content organization by helping teams think platform-first.
- Own channel performance across subscribers, views, watch time, audience retention, engagement, and revenue.
- Use YouTube Analytics, audience research, and experimentation to continuously improve channel performance.
- Develop a culture of rapid testing and iteration, using data to determine what to scale, refine, or retire.
- Establish a reporting cadence and present channel performance and strategic recommendations to senior leadership.
- Build and lead NASCAR's YouTube organization, including internal staff, freelancers, production partners, editors, and creators.
- Establish scalable production workflows that balance creative ambition with operational excellence.
- Foster a culture of experimentation, accountability, collaboration, and continuous learning.
- Help establish YouTube best practices across the broader content organization.
- Build relationships with leading YouTube creators, production companies, and creative talent.
- Identify opportunities to introduce NASCAR to entirely new audiences through authentic creator partnerships.
- Ensure creator collaborations build lasting audience growth, not simply one-time view spikes.
- Partner closely with Social Media, Digital Production, Broadcast, Marketing, Licensing, Sponsorship, Communications, and Competition teams.
- Help shape how YouTube supports broader business objectives, including fan growth, revenue generation, sponsor value, and brand perception.
- Serve as NASCAR's internal expert on YouTube strategy, educating stakeholders on platform trends, opportunities, and best practices.
- Travel: 25-30%, including weekends
- Directly supervises assigned staff. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
- Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
What You'll Bring
- Bachelor's degree from a four-year college or university.
- Portfolio, channel examples, case studies, or work samples demonstrating success growing YouTube audiences, developing original programming, and leading digital content strategy preferred. Candidates should be prepared to discuss measurable audience growth, engagement, retention, and content performance outcomes.
- Minimum of 10 years' experience leading YouTube content strategy, audience development, digital media, creator-led content, or related content organizations; or equivalent combination of education and experience.
- Proficient with company-provided hardware and software.
- Proven track record of growing YouTube channels through audience-first programming, platform-native storytelling, SEO optimization, and data-driven decision making.
- Deep understanding of YouTube Analytics, audience retention, audience development, monetization strategies, channel optimization, packaging, and platform best practices.
- Experience building and scaling successful YouTube-first programming, recurring content franchises, and long-form series that drive audience growth and engagement.
- Proven leader with experience building, mentoring, and developing high-performing creative, editorial, and production teams.
- Experience working with creators, on-camera talent, influencers, or creator partnerships that drive meaningful audience growth and engagement.
- Strong ability to balance creative vision with analytics, audience insights, and business objectives.
- Experience within sports, entertainment, media, streaming, or creator-driven businesses preferred.
- Passion for storytelling, digital innovation, audience growth, and building fandom through content.
Why This Role?
This is an opportunity to help shape how millions of fans discover, experience, and connect with NASCAR beyond race day. As NASCAR continues to grow its digital footprint and reach new audiences, this role will define the organization's presence on one of the world's largest and most influential media platforms. From original programming and creator collaborations to fan storytelling and audience growth, your leadership will help transform YouTube into a year-round destination for NASCAR fans while introducing the sport to entirely new generations of viewers. You'll have the chance to build teams, influence content strategy, create scalable franchises, and help shape the future of NASCAR's digital media ecosystem.
Behind every race weekend are talented people helping shape the future of sports and entertainment. If you are ready to make an impact alongside passionate teammates, we encourage you to apply.
Explore this opportunity and apply at www.careers.nascar.com.
Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.
NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.
Follow us on LinkedIn and X for future opportunities and company news.
We are looking for your voice, your ideas, and your perspective. To help us get to know you accurately and keep the process fair for everyone, we ask that interviews and assessments be completed without the support of AI-generated content or automated assistance.
About National Association for Stock Car Auto Racing
Sourced by ZipRecruiter
Industry
Spectator sports
Company size
501 - 1,000 Employees
Headquarters location
Daytona Beach, FL, US
Year founded
1947