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Workforce Analyst Jobs in Columbus, GA (NOW HIRING)

Holley Performance

CXM Data Analyst

Opelika, AL · On-site

Reporting to the Senior Manager of Data Analytics, this mid-level role combines hands-on reporting ... workforce. All qualified applicants will receive consideration for employment without regard to ...

4pconsultinginc

Data Analyst IV

Auburn, AL · On-site

Data Analyst IV Location: 1515 Pumphrey Ave. Auburn , AL 36832 Duration: 7 Months Client: Southern Company Services Position Overview The Data Analyst IV plays a critical role in supporting the ...

4pconsultinginc

Data Analyst 1

Auburn, AL · On-site

Data Analyst I Location: Arcadia Data Center, Auburn, Alabama Client- Southern Company Services Contract- 6 Months Job Summary The Data Analyst I at the Arcadia Data Center is responsible for the ...

Elevance Health

Business Analyst III

Columbus, GA · On-site

$73K - $92K/yr

Business Analyst III Business Analyst III Location:The ideal candidate will reside within a ... Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by ...

Elevance Health

Business Analyst III

Midland, GA · On-site

$73K - $92K/yr

Business Analyst III Location:The ideal candidate will reside within a reasonable distance of one ... Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by ...

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Workforce Analyst information

See Columbus, GA salary details

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$93.2K

$143.2K

How much do workforce analyst jobs pay per year?

As of Aug 7, 2026, the average yearly pay for workforce analyst in Columbus, GA is $93,159.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,300.00 and $115,000.00 per year, depending on experience, location, and employer.

How does a workforce analyst typically collaborate with operations and management teams to optimize staffing levels?

A Workforce Analyst regularly works with operations and management teams to ensure staffing aligns with business needs. They analyze historical data, forecast call volumes or workload, and adjust schedules in collaboration with team leaders. By providing actionable reports and recommendations, they help operations managers make informed decisions about hiring, overtime, and shift allocation. This close collaboration helps maintain service levels while controlling labor costs and improving overall team efficiency.

What is the difference between Workforce Analyst vs Data Analyst?

AspectWorkforce AnalystData Analyst
Required CredentialsBachelor's in Business, HR, or related field; often some experience in HR or workforce planningBachelor's in Statistics, Mathematics, or related field; strong data analysis skills
Work EnvironmentHR departments, staffing agencies, large organizations focusing on workforce planningVarious industries including finance, healthcare, tech; data-driven teams
Employer & Industry UsagePrimarily in HR, staffing, and workforce management sectorsAcross multiple industries requiring data interpretation and reporting

While both roles involve data analysis, Workforce Analysts focus on employee data, staffing, and workforce planning, whereas Data Analysts handle broader data sets across various business functions. The roles often overlap in skills but differ in their primary focus and application areas.

What are the key skills and qualifications needed to thrive as a workforce analyst, and why are they important?

To excel as a Workforce Analyst, you generally need strong analytical skills, proficiency in data interpretation, and a relevant degree such as in business, statistics, or human resources. Familiarity with workforce management software, advanced Excel, and reporting tools like Tableau or Power BI is typically required. Attention to detail, problem-solving abilities, and effective communication are essential soft skills for translating data into actionable insights. These competencies are crucial for optimizing staffing, improving productivity, and supporting evidence-based decision-making within organizations.

What is a workforce analyst?

A workforce analyst works with human resources and management consultants to improve the operations within and customer experience provided by an organization. As a workforce analyst, your job duties include developing staff schedules, collecting staff performance data and customer feedback data, reviewing and analyzing relevant data to identify problem areas, and preparing workforce analysis reports for company leadership to inform their policies and decision-making processes. Your work helps determine the allocation of staff and resources as well as recruitment and professional development strategies.

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Workforce Analyst jobs near you
Infographic showing various Workforce Analyst job openings in Columbus, GA as of August 2026, with employment types broken down into 83% Full Time, 9% Part Time, and 8% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $93,159 per year, or $44.8 per hour.

CXM Data Analyst

Holley Performance

Opelika, AL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 27 days ago

Job description

About Holley Performance Brands


Holley Performance Brands is the powerhouse behind some of the most iconic names in automotive performance. For over a century, we’ve fueled the passion of car and truck enthusiasts with innovative products, legendary brands, and a commitment to performance. From the racetrack to the street, we’re driven by a shared love for speed, power, and pushing what’s possible — and we’re building the next generation of digital experiences to match that same energy.

About The Team


At Holley Performance Brands, our Customer Experience Center of Excellence team is shaping the future of Holley’s 360° digital retail experience. We help customers connect with the right products across Holley’s brands, stores, distributors, and partners. Our goal is simple — create personalized, data-driven experiences that build lasting relationships between brands and their customers.


About The Role


We are looking for a curious, detail-oriented Data Analyst, COE to join our growing analytics team at an exciting direct-to-consumer automotive performance company. Reporting to the Senior Manager of Data Analytics, this mid-level role combines hands-on reporting and dashboard work with deeper marketing analytics responsibilities — including experimentation, campaign optimization, and absorbing key data services to support the enterprise and divisional stakeholders.


You will build reports, maintain dashboards, analyze channel and divisional performance, run analytical experiments, and help deliver actionable insights that drive strategic marketing and business decisions in a high consideration buying environment. This is an excellent opportunity to develop expertise in automotive DTC marketing analytics while taking ownership of high-impact deliverables.


This position is based in the Nashville, TN office and will be an in-office role.


Key Responsibilities

  • Reporting & Dashboards Develop, Build, maintain, and quality-check recurring performance reports and custom dashboards in Power BI (or Tableau/Looker) for channel and divisional stakeholders, ensuring data is accurate, timely, and clearly presented to non-technical audiences. Design interactive visualizations and monitor automated reports for anomalies, flagging issues and investigating root causes. Assist in developing new reporting templates for new channels, campaigns, or initiatives.
  • Channel & Divisional Analysis Pull and analyze performance data across DTC channels (paid media, organic, email/CRM, website) and cross-channel sources — summarizing trends, identifying drop-offs in the funnel, and surfacing observations. Support divisional tracking by consolidating multi-source data for comparisons across product lines or regions. Help maintain channel attribution frameworks and conduct ad hoc analyses to answer stakeholder questions quickly.
  • Experimentation & Marketing Analytics Perform deep-dive analyses and experiments (A/B tests, geo-lift studies, multivariate testing) to measure marketing efficiency, campaign impact, and ROI across paid, owned, and offline tactics. Analyze customer behavior, transactional metrics, and campaign performance to recommend optimizations.
  • Data Management & Quality Write, optimize, and maintain complex SQL queries in Snowflake (or similar cloud warehouse) for reporting, experimentation, and decision support. Assist in ETL processes, data extraction/transformation from sources including Google Ads, Meta, GA4, Salesforce CRM, and internal systems. Perform regular data quality checks, support UTM/tagging QA, and maintain organized data assets and documentation.
  • Research & Insight Support Conduct market/competitive research to inform channel and divisional strategy. Support preparation of presentation materials for performance reviews, clearly communicating findings to non-technical audiences. Assist with A/B test setup, monitoring, and results summarization.


Qualifications


Education: Bachelor’s degree in Analytics, Statistics, Computer Science, Mathematics, Economics, Marketing, or a related quantitative field preferred.

Experience:


  • 3-5 years in data analysis, with strong preference for marketing analytics, market research, or campaign performance roles.
  • 1-3 years hands-on production-level SQL in Snowflake, BigQuery, Redshift, or similar modern cloud data warehouse.
  • Experience in automotive, high-consideration consumer goods, or DTC environments is a plus.

Skills:

  • Advanced proficiency in Power BI (including DAX, data modeling, interactive dashboards); experience with Tableau or Looker also valued.
  • Strong SQL skills for complex querying and analysis.
  • Solid Excel expertise (pivot tables, advanced formulas, data manipulation).
  • Proficiency with web analytics (GA4 or Adobe), UTM tracking, Google Tag Manager, and CRM platforms (ideally Salesforce).
  • Understanding of digital marketing metrics (CPC, CPA, CTR, ROAS, CVR) and their business impact.
  • Excellent attention to detail, clear written/verbal communication, and ability to translate complex data into actionable insights.
  • Curiosity, proactive problem-solving, and comfort working independently while collaborating cross-functionally.

Preferred Skills:


  • Experience with experimentation frameworks (A/B, geo-lift, multivariate).
  • Background in automotive aftermarket or performance markets.


Why Join Us


  • Shape how Holley shows up in the real world — from racetracks and events to partnerships that define automotive performance culture
  • Own high-impact partnerships from strategy through activation, with the opportunity to directly influence brand visibility and commercial outcomes
  • Work at the intersection of brand, community, and motorsport, connecting iconic products to the people and moments that matter most
  • Be part of a transformation as we build a faster, more integrated marketing organization designed to win in a competitive, enthusiast-driven market
  • Collaborate with a passionate team that values ownership, creativity, and a bias toward action


Why Holley Is a Great Place to Work


At Holley, we’re more than a performance parts company—we’re a community of enthusiasts, innovators, and problem-solvers. We offer a competitive benefits package and a culture that values both performance and people.


Benefits:

  • Competitive medical, dental, and vision coverage starting day one.
  • 401(k) with company match
  • Paid time off and 9 paid holidays
  • Employee Assistance Program (EAP)
  • Company-paid life and short-term disability insurance
  • Employee discounts on Holley Performance Brands products, events, and partnerships
  • Education Assistance program


Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.


If you require assistance or accommodation due to a disability during the application process, please contact human resources.

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