The qualifications that you need to become a work from home copywriter include strong writing skills, knowledge of marketing and advertising, and a relevant degree. Copywriters can start on their career path by earning a bachelor's degree in writing, marketing, or communications. Some advertising schools offer programs that help writers develop skills and create a portfolio that showcases their work. You can also build a collection of copywriting clips on your own and show them to prospective clients or employers. If you work on a freelance basis, you typically need to develop relationships with existing clients and market your services to new clients.