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Wine Store Manager Jobs (NOW HIRING)

Knowledge of industry trends in specialty wines and beers as they relate to the consumer ... store management * Practice preventive maintenance by properly inspecting equipment and notify ...

Assistant Store Manager

Newport News, VA · On-site

$20.29 - $29.22/hr

About the Role As an Assistant Store Manager, you will grow the company brand by delivering best-in ... Total Wine & More considers several factors when establishing compensation. Compensation may vary ...

Assistant Store Manager

Braintree, MA · On-site

$26.63 - $38.35/hr

About the role As an Assistant Store Manager, you will grow the company brand by delivering best-in ... Total Wine & More considers several factors when establishing compensation. Compensation may vary ...

Assistant Store Manager

Natick, MA · On-site

$27.74 - $39.95/hr

About the role As an Assistant Store Manager, you will grow the company brand by delivering best-in ... Total Wine & More considers several factors when establishing compensation. Compensation may vary ...

Knowledge of industry trends in specialty wines and beers as they relate to the consumer ... store management * Practice preventive maintenance by properly inspecting equipment and notify ...

Knowledge of industry trends in specialty wines and beers as they relate to the consumer ... store management * Practice preventive maintenance by properly inspecting equipment and notify ...

Knowledge of industry trends in specialty wines and beers as they relate to the consumer ... store management * Practice preventive maintenance by properly inspecting equipment and notify ...

Knowledge of industry trends in specialty wines and beers as they relate to the consumer ... store management * Practice preventive maintenance by properly inspecting equipment and notify ...

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Wine Store Manager information

See salary details

$26K

$54.1K

$89K

How much do wine store manager jobs pay per year?

As of Jun 29, 2026, the average yearly pay for wine store manager in the United States is $54,099.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,500.00 and $64,500.00 per year, depending on experience, location, and employer.

What is the highest paying Store Manager?

The highest paying store managers are typically found in large retail chains or luxury brands, with annual salaries often exceeding $80,000 and sometimes reaching over $120,000 for experienced managers in high-cost areas. Compensation depends on factors such as store size, location, and the manager's experience and skills in inventory management and customer service. In the context of a wine store manager, salaries tend to be lower than those in larger retail sectors but can vary based on store size and regional market conditions.

What are the key skills and qualifications needed to thrive as a Wine Store Manager, and why are they important?

To thrive as a Wine Store Manager, you need strong retail management experience, in-depth wine knowledge, and often a certification such as WSET or a similar credential. Familiarity with point-of-sale (POS) systems, inventory management software, and merchandising techniques is essential. Exceptional customer service, leadership, and communication skills help build a loyal clientele and motivate staff. These skills ensure effective store operations, high sales performance, and an excellent customer experience in a competitive retail environment.

How to become a wine manager?

To become a wine store manager, candidates typically need previous experience in retail or hospitality, knowledge of wine and spirits, and strong customer service skills. A high school diploma or equivalent is usually required, and certifications such as the Certified Specialist of Wine (CSW) can enhance prospects. Leadership abilities and familiarity with inventory management and point-of-sale systems are also important.

What does a Wine Store Manager do?

A Wine Store Manager oversees the daily operations of a wine retail store, ensuring excellent customer service and efficient sales. Their responsibilities include managing inventory, supervising staff, selecting products, organizing promotions, and maintaining compliance with local alcohol regulations. They also provide wine recommendations to customers, manage budgets, and build relationships with suppliers. Strong product knowledge and leadership skills are essential in this role.

What is the difference between Wine Store Manager vs Wine Sales Associate?

AspectWine Store ManagerWine Sales Associate
Required CredentialsHigh school diploma; certifications like WSET or CWE beneficialHigh school diploma; wine knowledge certifications optional
Work EnvironmentSupervises store operations, manages staff, oversees inventoryAssists customers, promotes wine sales, stocks shelves
Employer & Industry UsageRetail wine stores, liquor stores

The main difference is that a Wine Store Manager oversees store operations and staff, requiring more management skills and certifications, while a Wine Sales Associate focuses on customer service and sales. Both roles are essential in retail wine environments, but the manager has broader responsibilities.

What are some common challenges a Wine Store Manager faces when managing inventory, and how can they be addressed?

A Wine Store Manager often faces challenges such as maintaining optimal stock levels, dealing with seasonal fluctuations in demand, and ensuring the proper storage conditions for various types of wine. To address these, managers typically use inventory management software to track sales trends, work closely with suppliers for timely restocking, and train staff on proper handling and storage. Staying proactive and regularly reviewing inventory reports helps prevent both overstocking and shortages, ensuring the store meets customer demand while minimizing waste.

What are the highest paying wine jobs?

High-paying wine jobs include roles such as wine director, sommelier, and wine sales manager, often requiring extensive knowledge of wine, certifications, and management skills. These positions typically offer higher salaries due to their expertise, responsibility, and experience level within the wine industry.

What is the hourly rate for a Store Manager?

The hourly rate for a wine store manager typically ranges from $15 to $25 per hour, depending on location, experience, and store size. Managers often work full-time hours and may receive additional benefits such as bonuses or commissions based on sales performance.
What cities are hiring for Wine Store Manager jobs? Cities with the most Wine Store Manager job openings:
What states have the most Wine Store Manager jobs? States with the most job openings for Wine Store Manager jobs include:
Infographic showing various Wine Store Manager job openings in the United States as of June 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $54,099 per year, or $26 per hour.
Assistant Store Manager - Wine Sales

Assistant Store Manager - Wine Sales

Totalwine

Sterling, CO

$23.34 - $33.60/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago


Key responsibilities

  • Drive sales and deliver against key performance metrics.

  • Assist in recruiting, training, and leading the store team, including ongoing development to enhance product knowledge and sales skills.

  • Support day-to-day operations, including payroll, inventory, merchandising, and shrink.


Total Wine & More rating

6.6

Company rating: 6.6 out of 10

Based on 184 frontline employees who took The Breakroom Quiz

207th of 719 rated retailers


Job description

About the role

As an Assistant Store Manager, you will grow the company brand by delivering best-in-class service and bringing to life a distinctive world of adult beverages and more for our customers. You will support store operations and help build a sales and service culture to expand our customer base and maximize profitability. Internally, you will be referred to as Assistant Manager and report to the Store Manager.

You will
  • Drive sales and deliver against key performance metrics (KPMs)
  • Assist in recruiting, training, and leading store team, including ongoing development to enhance product knowledge and sales skills
  • Support day-to-day operations, including payroll, inventory, merchandising and shrink
  • Deliver outstanding customer service by leading by example, fostering a welcoming and knowledgeable store atmosphere, and resolving customer issues
  • Help maintain vendor relationships to support store and inventory objectives
  • Ensure adherence to all applicable laws and regulations related to the sale of alcohol and maintain a safe and compliant store environment
  • Perform other duties as assigned
You will come with
  • Bachelor's degree in business administration or related field preferred or equivalent experience
  • 1-3 years of work experience, 2+ years of proven experience in a managerial or supervisory role in a retail setting
  • Experience leading, motivating, and developing a sales-focused team
  • Familiarity with point-of-sale systems and inventory management software
  • Ability to work a flexible schedule as business requires, including evenings and weekends
Physical requirements (with or without accommodations)
  • Must be 21 years of age or older
  • Walk, bend down repeatedly, and be on feet for 8-10 hours a day
  • Ability to safely lift, load, and handle cases and pallets
  • Climb ladders and lift 50 lbs. overhead and repeatedly
  • May be exposed to various outdoor weather conditions throughout the workday
We offer
  • Paid Time Off (PTO)
  • Generous store discounts
  • Health care plans (medical, prescription, dental, vision)
  • 401(k), HSA, FSA, Pre-tax commuter benefits
  • Disability & life insurance coverage
  • Paid parental leave
  • Pet insurance
  • Critical illness and accident insurance
  • Discounted home and auto insurance
  • College tuition assistance
  • Career development & product training
  • Consumer classes
  • & More!
Crafted for you

We recognize our team members are our biggest asset, and we value the critical role each play in contributing to the company's success. It is our commitment to support and provide access to the resources needed to take care of their health and wellbeing. That is why we offer a variety of benefits, tools, and resources to support through our Total Rewards program. To view our full career page, click here: https://careers.totalwine.com/

Total Wine & More considers several factors when establishing compensation. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience. The actual hourly rate will equal or exceed the required minimum wage applicable to the job location. Estimated salaries determined by third parties have not been validated by Total Wine & More.

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply. The anticipated close date of this posting is 120 days from the posted date indicated above.Worker Type: RegularPay Range:$23.34 - $33.60 Hourly

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About Total Wine & More

Sourced by ZipRecruiter

Total Wine & More is the country's largest independent retailer of fine wine, beer and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at www.TotalWine.com/About-us/Careers!

Industry

Alcoholic beverages wholesalers

Company size

10,000+ Employees

Headquarters location

North Bethesda, MD, US