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Wine Sales Manager Jobs in Appleton, WI (NOW HIRING)

Wine and Spirits Department Manager Reports To: Sr. Center Store Manager Do you have a passion for ... Observe the sales floor and back stock conditions daily, correcting issues and ensuring attractive ...

... management objectives to drive volume and profit growth in accounts. This position helps to cover ... Understanding of Wine and Spirits * Strong computer, customer service, and interpersonal expertise

... management objectives to drive volume and profit growth in accounts. This position helps to cover ... Understanding of Wine and Spirits * Strong computer, customer service, and interpersonal expertise

Grocery and Wine/Spirits Sr. Director The Category Manager must possess strong leadership and ... Monitor sales of key items and make adjustments based on competitor market pricing and advertising.

Grocery and Wine/Spirits Sr. Director The Category Manager must possess strong leadership and ... Monitor sales of key items and make adjustments based on competitor market pricing and advertising.

Grocery and Wine/Spirits Sr. Director The Category Manager must possess strong leadership and ... Monitor sales of key items and make adjustments based on competitor market pricing and advertising.

Grocery and Wine/Spirits Sr. Director The Category Manager must possess strong leadership and ... Monitor sales of key items and make adjustments based on competitor market pricing and advertising.

Grocery and Wine/Spirits Sr. Director The Category Manager must possess strong leadership and ... Monitor sales of key items and make adjustments based on competitor market pricing and advertising.

Know the wine & beer list and be able to describe a majority of the wines with detail & knowledge ... Take food and beverage orders from guests, enter orders in our point-of-sale system which relays ...

Know the wine & beer list and be able to describe a majority of the wines with detail & knowledge ... Take food and beverage orders from guests, enter orders in our point-of-sale system which relays ...

Know the wine & beer list and be able to describe a majority of the wines with detail & knowledge ... Take food and beverage orders from guests, enter orders in our point-of-sale system which relays ...

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Wine Sales Manager information

See Appleton, WI salary details

$26.8K

$74K

$139K

How much do wine sales manager jobs pay per year?

As of Aug 31, 2026, the average yearly pay for wine sales manager in Appleton, WI is $73,973.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,900.00 and $94,100.00 per year, depending on experience, location, and employer.

What does a Wine Sales Manager do?

A Wine Sales Manager is responsible for overseeing the sales operations of a winery, distributor, or wine retailer. Their duties include developing sales strategies, managing client relationships, and ensuring sales targets are met. They often work closely with marketing teams to promote wine brands and may also train and supervise sales staff. Wine Sales Managers need strong product knowledge and excellent communication skills to succeed in this role.

How does a Wine Sales Manager typically collaborate with distributors and hospitality clients to achieve sales targets?

A Wine Sales Manager regularly works with distributors and hospitality clients such as restaurants, hotels, and retailers to promote and sell wine products. This involves hosting tastings, providing product education, and building long-term relationships to understand client needs and preferences. Effective collaboration often requires regular communication, strategic planning of promotional events, and monitoring of sales data to adjust approaches as needed. Success in this role depends on balancing client satisfaction with company sales goals while staying updated on market trends.

What are the key skills and qualifications needed to thrive as a Wine Sales Manager, and why are they important?

To thrive as a Wine Sales Manager, you need deep wine industry knowledge, sales expertise, and a track record in account management, often supported by a degree in business, hospitality, or related fields. Familiarity with CRM software, point-of-sale systems, and wine certification programs like WSET or Sommelier credentials is highly valuable. Exceptional interpersonal skills, negotiation abilities, and a passion for wine help build strong client relationships and motivate sales teams. These competencies are crucial for driving revenue, expanding market share, and ensuring long-term customer satisfaction in a competitive industry.

What is the difference between Wine Sales Manager vs Wine Sales Representative?

AspectWine Sales ManagerWine Sales Representative
Primary RoleOversees sales strategies, manages sales team, develops client relationshipsBuilds client relationships, promotes and sells wine products directly to customers
Required CredentialsSales experience, knowledge of wine industry, sometimes management certificationsSales experience, knowledge of wine, often entry-level or mid-level experience
Work EnvironmentOffice-based, meetings, team management, travel for client visitsField-based, direct customer interaction, travel to retail or events

The main difference is that the Wine Sales Manager focuses on leading sales teams and strategic planning, while the Wine Sales Representative primarily engages in direct sales and customer interactions. Both roles require wine industry knowledge and sales skills, but the manager role involves more oversight and planning, whereas the representative role emphasizes direct client engagement.

What are popular job titles related to Wine Sales Manager jobs in Appleton, WI?

For Wine Sales Manager jobs in Appleton, WI, the most frequently searched job titles are:

What job categories do people searching Wine Sales Manager jobs in Appleton, WI look for?

The top searched job categories for Wine Sales Manager jobs in Appleton, WI are:

What cities near Appleton, WI are hiring for Wine Sales Manager jobs?

Cities near Appleton, WI with the most Wine Sales Manager job openings:

Infographic showing various Wine Sales Manager job openings in Appleton, WI as of August 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $73,973 per year, or $35.6 per hour.

Wine & Spirits Department Manager

Festival Foods

WI • On-site

Full-time

Dental, Vision, Retirement

Posted 19 days ago


Festival Foods rating

6.3

Company rating: 6.3 out of 10

Based on 283 frontline employees who took The Breakroom Quiz

46th of 123 rated grocery stores


Job description

Location : Name
Darboy
Position Type
Full-Time
Company Overview
ABOUT FESTIVAL FOODS:
We are a Wisconsin grocer that is committed to giving back to the communities it serves and providing guests with exceptional service and value. We operate +40 full-service supermarkets across the state of Wisconsin.
At Festival, people are at the top of our list. You'll see it in everything from our daily interactions to how we treat our guests - even in our extensive associate benefits and programs.
Job Summary
Job Title: Wine and Spirits Department Manager
Reports To: Sr. Center Store Manager
Do you have a passion for creating exceptional customer service experiences? Have you led in a restaurant, bar, or as a bartender and love helping guests find exactly what they need? Are you a retail leader who thrives in a fast-paced environment and loves mentoring others? If this is you, we encourage you to apply!
As a Wine & Spirits Department Manager, you'll lead a team of knowledgeable associates who provide thoughtful product recommendations and create an enjoyable shopping experience for every guest. Your leadership, operational skills, and focus on service excellence will make an impact every day.
External Job Description
What You'll Do:
As a Wine & Spirits Department Manager at Festival Foods, you will:
  • Lead and develop your team: Coach, mentor, and support Wine & Spirits associates while reinforcing Festival culture, customer service standards, and performance expectations. Conduct performance reviews and provide guidance to help associates succeed.
  • Hire and onboard associates: Partner with Human Resources to review and interview candidates, extend job offers, and ensure new associates are trained thoroughly - helping them become experts in beer, wine, and liquor selections.
  • Plan and manage schedules: Approve weekly schedules and maintain adequate staffing levels to meet department needs while controlling labor expenses.
  • Support associate growth: Mentor Assistant Department Managers and Department Leads to prepare them for future advancement opportunities.
  • Oversee department operations: Manage inventory, pricing accuracy, and product rotation to ensure the department is well-stocked, organized, and profitable. Assist associates with stocking and rotating beer, wine, and liquor.
  • Deliver exceptional guest service: Help guests find the perfect beer, wine, or liquor for their occasion, offer pairing suggestions, and provide insights that even a bartender or restaurant pro would appreciate. Handle special orders and resolve concerns with professionalism and care.
  • Maintain merchandising standards: Observe the sales floor and back stock conditions daily, correcting issues and ensuring attractive, organized displays that highlight seasonal or trending products.
  • Ensure timekeeping accuracy: Monitor associate hours, communicate issues to HR, and ensure payroll records are accurate.
  • Maintain department cleanliness and safety: Lead by example in keeping work areas, shelving, and sales floor organized, clean, and compliant with all safety requirements.
  • Honor commitments: Regular, timely attendance in compliance with the work schedule, and adequate notice to find a replacement for occasional absences
  • Support the team: Assist with other duties as assigned to ensure overall store success.
What We're Looking For:
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
To excel in the Wine & Spirits Department Manager role at Festival Foods, you'll bring:
  • Education & Experience:
    • High School education or equivalent.
    • Strong leadership experience with the ability to motivate and develop a team.
    • Knowledge of retail food and beverage operations, including beer, wine, and liquor management. Experience in restaurants or bartending is a plus.
  • Skills & Knowledge:
    • Excellent interpersonal, communication, and problem-solving skills.
    • Ability to work effectively with a diverse team in a fast-paced, high-volume environment.
    • Strong decision-making skills and operational focus.
  • Safety & Compliance:
    • Understanding of all safety requirements and company policies.
    • Requires proper training and application of training in relevant equipment.
    • Ability to safely operate equipment such as hand jacks, balers, forklifts, hand trucks, and trash compactors.
    • Proper lifting techniques and scanning procedures.

Physical Demands and Work Environment:
The physical demands and work environment described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
  • The employee must possess the ability to stand in place for long periods of time; walk in the store; bend, stoop and kneel regularly. Requires fine finger and broad manual dexterity, and eye-hand-foot coordination in order to operate equipment.
  • This position requires the employee have the ability to have full range of upper body motion in order to occasionally lift stock. Requires the ability to perform repetitive tasks for prolonged periods of time.
  • Must possess functional sensory abilities in order to visually monitor the store, create attractive displays, and to operate equipment.
  • The position requires the employee to lift up to 50 pounds on an occasional basis.
  • Working conditions consist of occasional exposure to extreme temperatures.

Work Schedule:
The Wine and Spirits Department Manager is a full-time position. The work schedule will include mornings, afternoons, evenings, weekends, and holidays.
Ready to lead our Wine & Spirits team and help guests discover the perfect beer, wine, or liquor pairing for any occasion? Apply now to bring your expertise - whether from a restaurant, bartender experience, or retail background - to Festival Foods!
Benefits Overview
WHY YOU'LL LOVE IT HERE:
  • Associate Discount: Enjoy an industry-leading 15% off your grocery purchases for you and your immediate household!.
  • Weekly Pay & Premium Pay: Hourly associates are paid weekly, providing more frequent access to their funds. Part-time store associates are paid a $1 premium per hour on Sundays and select holidays. Hourly full-time store associates receive time and a half on Sundays and select holidays.
  • Two-Week Advanced Scheduling: Better Planning. Better Balance. We provide our associates with their schedules two weeks in advance, offering greater predictability & flexibility.
  • Vision & Dental Insurance: Part-time and full-time associates are eligible for vision insurance and two dental coverage options that are designed to fit your needs.
  • Support: Our associates receive support for their total well-being; including 3 weeks of paid parental leave, a fitness reimbursement program offering savings off of fitness membership fees; our EAP (Employee Assistance Program) and LEAPCare Care Coaches, which provide associates confidential care related to hospital visitation, conflict resolution, stress management, marriage or divorce, family issues and depression or anxiety.
  • Save for Your Future: Offering a 401(k), we're proud to support our associates in planning for retirement. The 401(k) plan empowers associates to save a portion of their paychecks for retirement. Festival Foods has an annual discretionary match to help our associates reach their savings goals.
    At Festival Foods we are committed to providing an environment of mutual respect where equal employment opportunities are available to all. We are dedicated to building a top-notch team of skilled, experienced and service-oriented associates. Festival Foods believes that an inclusive environment for teammates of all backgrounds and perspectives strengthens our ability to serve our guests and communities, as we seek to recruit, develop, and retain the most talented people.
    Location : Address
    W3195 Van Roy Rd
    Location : City
    Darboy
    Location : State/Province
    WI
    Location : Postal Code
    54915

  • What Festival Foods employees say

    Pay

    Benefits

    Hours and flexibility

    Workplace

    Get the full story on Breakroom


    Festival Foods logo

    About Festival Foods

    Sourced by ZipRecruiter

    Festival Foods serves guests in 40 full-service, state-of-the-art supermarkets throughout Wisconsin. At Festival Foods, we're not simply selling groceries, we're on a mission! Every business decision we make is based on our "Boomerang Principle"--empowering our associates to make decisions and take actions that will "Bring the Customer Back". We are proud to be a family and employee-owned company.

    Industry

    Retail

    Company size

    5,001 - 10,000 Employees

    Headquarters location

    De Pere, WI, US

    Year founded

    1946