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Reporting to the SVP, General Manager, the Director, General Manager will serve as a member of WillScot’s Region leadership team and will collaborate with peers and functional leaders within the Division to execute WillScot’s company objectives.  

The Director, General Manager is accountable for increasing Region penetration of all of WillScot‘s business lines within the Region to drive growth.  The position is also accountable for all operational execution within the Region, including safety performance, branch operations, fleet maintenance and utilization, transportation and logistics, and customer service.  Responsibilities also include building and leading a high performing team that operates in a manner consistent with WillScot’s core values. The incumbent will be evaluated against a balanced scorecard of KPIs with an emphasis on achievement of annual targets for Revenue, EBITDA, and profitability.

The Region P&L includes operating locations across multiple MSAs (Metropolitan Statistical Areas) and approximately $25M to $60M of annual revenue across all of WillScot’s lines of business.  The Director, General Manager is responsible for overall performance of the P&L with an emphasis on commercial leadership, operational execution, and talent development and employee engagement.

• Lead Region by developing growth strategies and executing on company business objectives. 
• Manage the P&L and drive revenue growth and profitability for the region.
• Manage the field sales team through appropriate performance management and support programs to drive sales productivity and achieve plan objectives.
• Develop and execute Region growth strategy to increase market penetration of all WillScot business lines and drive revenue growth.
• Oversee branch operations managers who are responsible for fleet maintenance and associated direct labor and material planning and safety measures. 
• Oversee transportation and logistics operations, to potentially include overseeing field service managers, and ensuring safe, efficient and profitable fulfillment of WillScot’s solutions.
• Oversee local customer service operations and process improvements to improve customer satisfaction and net promoter scores.
• Lead and coach employees across all functions and provide organizational leadership to drive employee engagement and employee net promoter scores.
• Actively manage and develop leaders within the Region, creating a talent bench for all functional general management roles. 
• Observe market trends and provide feedback to Divisional and Corporate leadership to inform WillScot’s commercial strategy.
• Provide other functional departments information on a timely basis in support of on-going business activities such as planning and forecasting, sharing competitive intelligence, supporting national account customers, sharing and implementing operational best practices, supporting regulatory/legal/compliance matters, etc.

Education and Experience: 

• B.S. in Business Administration, Marketing, or related business field or equivalent years of experience. 
• Minimum of 8 years of experience in progressively responsible Business Unit Management roles. 
• Preferred candidates will have demonstrated success managing a P&L of at least $5M. 
• Must be able to travel at least 25% of the time, primarily within the Region and occasionally for Division and company-wide meetings.

Preferred Requirements:

• Master’s degree in Business Administration or related fields.
• Experience working closely with sales teams to drive performance, increase sales productivity, and achieve sales targets.
• Experience leading across a decentralized, branch-based operating network.
• Experience leading industrial transportation and logistics services.
• Extensive network in the industrial and business services sectors and/or construction services sectors.
• Experience in a rental/leasing business model, such as construction equipment, car leasing; or in Logistics, transportation or other industrial services.
• Flexibility and organization to manage multiple projects and assignments.
• Ability to thrive in a highly dynamic, entrepreneurial, time sensitive, collaborative environment.
• Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance.
• Strong executive presence, customer presentation and communications skills and experience.
• Experience in working in a matrixed organization structure.

Personal Characteristics

• Lead by example through living our values:
  • Dedicated to Health & Safety
  • Committed to Inclusion & Diversity
  • Driven to Excellence
  • Trustworthy & Reliable
  • Devoted to Our Customers
  • Community Focused