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How much do willow marketing jobs pay per hour?

As of Sep 1, 2026, the average hourly pay for willow marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is Willow Marketing?

Willow Marketing is a marketing agency that specializes in helping organizations build their brands, connect with audiences, and achieve their marketing goals. They offer a range of services including branding, digital marketing, strategy development, and design. Willow Marketing typically works with clients to create tailored marketing solutions that drive engagement and growth. Their team combines creativity and data-driven insights to deliver effective campaigns across various platforms.

What are some common challenges faced by marketing professionals at Willow Marketing, and how can new team members successfully navigate them?

At Willow Marketing, professionals often encounter challenges such as adapting to rapidly changing client needs, balancing multiple projects with tight deadlines, and staying ahead of digital marketing trends. New team members can navigate these by maintaining strong communication with both clients and internal teams, proactively seeking feedback, and engaging in ongoing learning through industry resources. The collaborative environment at Willow Marketing encourages knowledge-sharing, so leveraging the expertise of colleagues and participating in team brainstorming sessions can also help address these challenges effectively.

What are the key skills and qualifications needed to thrive as a marketing manager at Willow, and why are they important?

To thrive as a Marketing Manager at Willow, you need a solid background in marketing principles, campaign strategy, and data analysis, often supported by a degree in marketing or related fields. Familiarity with digital marketing platforms, CRM systems, analytics tools like Google Analytics, and certifications such as HubSpot or Google Ads is highly valuable. Strong communication, creativity, and leadership skills help drive collaborative projects and innovative campaigns. These abilities are crucial for developing effective marketing strategies that achieve business goals and maximize brand impact.

What is the difference between Willow Marketing vs Digital Marketing Specialist?

AspectWillow MarketingDigital Marketing Specialist
Required CredentialsMarketing degree, certifications in digital toolsMarketing or related degree, certifications in SEO, SEM, analytics
Work EnvironmentAgency or corporate marketing teams, collaborative settingDigital agencies, corporate marketing departments, remote options
Industry UsageCommonly employed in marketing firms and companiesWidely used in digital marketing roles across industries

Willow Marketing and Digital Marketing Specialist roles share similar credentials and work environments, often overlapping in marketing teams focused on digital strategies. While Willow Marketing may encompass broader marketing functions, the Digital Marketing Specialist specifically emphasizes digital channels and analytics. Both roles are integral to modern marketing efforts and are frequently searched for by professionals seeking digital marketing careers.

More about Willow Marketing jobs

What are the most commonly searched types of Willow Marketing jobs?

The most popular types of Willow Marketing jobs are:

What job categories do people searching Willow Marketing jobs look for?

The top searched job categories for Willow Marketing jobs are:

Willow Marketing jobs near you
Infographic showing various Willow Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 8% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Regional Marketing Director

Willow Bridge Property Company

Grand Saline, TX • On-site

Full-time

Medical, Dental, Vision, Retirement

Re-posted 6 days ago

Willow Bridge Property Company rating

7.7

Company rating: 7.7 out of 10

Based on 58 frontline employees who took The Breakroom Quiz

94th of 207 rated real estate companies

Job description

Overview
Founded in 1965 by Mack Pogue as Lincoln Property Company, Willow Bridge Property Company is one of the United States' most respected full-service residential property companies, operating a successful portfolio in 75 markets. Headquartered in Dallas, Texas, Willow Bridge proudly employs over 5,500 team members, has built over 200,000 apartments and manages 220,000 units for its clients. To learn more, visit willowbridgepc.com.
We create places people want to call home - starting with you.
With decades of proven success, Willow Bridge is a national leader in residential property management and development, active in 29 states and managing more than 230,000 apartment homes across the U.S.
At Willow Bridge, our purpose drives everything we do. Whether you're launching your career or looking to take the next step, we're here to support your growth with intention, flexibility, and real opportunities to make an impact.
We're currently hiring for a Regional Marketing Director - someone who brings fresh thinking, follows through, and knows how to bring people together to get results. We value people who lead by listening, communicate with clarity, and take initiative to find better ways forward. If you're someone who believes in showing up with integrity, working collaboratively, and driving positive change, you'll feel right at home here.
Let's grow together at Willow Bridge.
Responsibilities
  • Focus on targeting budgeted occupancy and revenue by providing support, guidance and direction to a portfolio of multifamily assets through the development and implementation of strategic marketing programs.
  • Collaborate with the national marketing team to establish, implement and maintain the goals and objectives of Willow Bridge Property Company.
  • Understand and correctly articulate search engine optimization and search engine marketing goals for individual assets to regional and on-site team members as well as ownership groups.
  • Research and build community marketing plans for existing and potential new business that attracts the identified target audience and strategically addresses business objectives, which are evaluated on an ongoing basis.
  • Create and maintain marketing budgets for individual communities.
  • Maintain relationships with marketing vendor partners to review portfolio performance on a monthly or quarterly basis.
  • Develop and create marketing materials for potential new business and efficiently and effectively present materials and ideas at proposal meetings.
  • Regularly communicate with ownership groups, asset managers, and regional executive team members regarding marketing performance of any particular asset and / or overall portfolio.
  • Manage and help complete marketing assignments for community management transitions and collect all digital assets.
  • Collaborate with marketing and design agencies for new construction and rebrand projects and assist with creative direction, project management, timeline oversight, creation of collateral materials, website production, photography, etc.
  • Assist with new development floorplan review and pre-development efforts as defined by the VP or EVP.
  • Manage software integrations with internal and external parties to ensure dynamic pricing and availability is listed at all times on community websites and ILS'.
  • Ensure data accuracy in Property Management Software systems and make updates as necessary.
  • Ensure community photos and videos are of good quality, modern, optimized and published on the correct channels.
  • Set-up and continually monitor reputation management for each community and assist team members with strategies to improve while overseeing review responses.
  • Implement and manage lead tracking and lead management while continually analyzing reporting and making necessary recommendations.
  • Train and manage on-site teams to utilize lead management, iPad leasing programs, and other marketing software correctly and efficiently.
  • Set-up and review Google Analytics to examine and analyze website performance on an ongoing basis.
  • Develop, implement, and oversee social media content and strategies including set-up, optimization, paid and promoted campaigns, contests, and / or contracted agency strategies.
  • Setup, claim, and assist with the ongoing monitoring of major social media websites and locational websites (i.e. Google My
  • Business, Instagram, Twitter, Facebook, etc.) as defined by the national marketing department.
  • Collaborate with on-site associates to evolve innovative strategies based on market conditions and property data that will directly impact leasing velocity.
  • Assist stabilized and repositioned communities who are experiencing marketing challenges and poor occupancy.
  • Oversee and provide training to local and regional teams to reinforce roll-outs and company best practices.
  • Conduct regular site visits to ensure that the property has proper curb appeal, appropriate signage, models are clean and set up accurately, and all marketing opportunities are leveraged.
  • Regularly review and understand the market landscape to stay abreast of competitor strengths, weaknesses, and marketing initiatives.
  • Continually research and make recommendations on new opportunities and marketing channels in the local market.
  • Attend company meetings and industry education conferences.

Qualifications
  • Multifamily marketing experience preferred.
  • BA / BS degree strongly preferred.
  • Must have previous experience with property management software.
  • Graphic design experience is a plus.
  • Excellent written, verbal and customer service skills. Ability to persuasively express ideas and opinions to individuals and groups.
  • Expert proficiency in Microsoft PowerPoint.
  • Ability and willingness to travel.
  • Must be willing to work flexible hours/days/weekends when needed.
  • Analytical skills with previous experience developing strategic marketing plans.
  • Proven track record of achieving marketing goals and demonstrating results from previous positions.
  • Proven track record in establishing and maintaining strong relationships with management team.
  • Strong leadership and interpersonal skills, including the ability to work with senior executives and in teams.

Benefits
Willow Bridge Property Company offers competitive pay, a benefits package that includes health, dental, vision and 401(k) and opportunities for career development and advancement.

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