| Aspect | Who What Wear | Fashion Buyer |
|---|
| Primary Role | Fashion media and content creation, trend reporting | Selecting and purchasing apparel for retail stores |
| Required Credentials | Fashion knowledge, media skills, possibly journalism or marketing background | Fashion industry experience, merchandising, and purchasing skills |
| Work Environment | Media offices, studios, fashion events | Retail stores, showrooms, buying offices |
| Industry Usage | Fashion media outlets, online platforms | Retail brands, department stores, boutiques |
While Who What Wear focuses on fashion journalism, trend reporting, and media content, a Fashion Buyer is responsible for selecting and purchasing clothing for retail outlets. Both roles require fashion industry knowledge, but their work environments and primary functions differ significantly.