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Wellness Public Relations Jobs (NOW HIRING)

Five Below

Director, Public Relations

Philadelphia, PA · On-site

The Director of Public Relations will lead the development and execution of Five Below's external ... From health coverage to financial and personal wellness, we've got you covered-check it out today ...

Vineyard Vines

Public Relations Manager

Stamford, CT · On-site

The Public Relations Manager provides support to the Director of Public Relations (PR) by ... We have an onsite gym as well as health & financial wellness programs to keep you active * We offer ...

Communications Strategy Group

PR Associate

Denver, CO · On-site

$60K - $75K/yr

... wellness, consumer, aerospace and renewable energy. While headquartered in Denver, Colorado, we invite candidates across the country to apply. Roles and Responsibilities Public relations associates ...

Sincere Corporation

Senior Manager, PR

Framingham, MA · On-site

$110 - $130/hr

Sincere is looking for a Senior Manager, PR to build and elevate the profile of our family of ... Health & Wellness stipends * Paid time off plus 12 paid holidays & Summer Fridays * Paid parental ...

LaunchSquad

$85K - $100K/yr

Together we create public relations programs for innovative startup and mid-stage technology ... Wellness stipend * Mentorship program focused on internal growth and development * Virtual first ...

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Wellness Public Relations information

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$34.5K

$83.6K

$134K

How much do wellness public relations jobs pay per year?

As of Aug 22, 2026, the average yearly pay for wellness public relations in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is wellness public relations?

Wellness Public Relations (PR) is a specialized field focused on promoting the image, reputation, and messaging of brands, organizations, or professionals within the health and wellness industry. This can include fitness brands, nutrition companies, wellness retreats, spas, healthcare providers, and more. Wellness PR professionals develop strategies to communicate positive messages, generate media coverage, manage events, and engage with key audiences to build trust and credibility. Their work often involves working with influencers, securing press features, and crafting campaigns that highlight the benefits and values of wellness-related products or services. The goal is to enhance public awareness and foster a positive connection between the brand and its target audience.

How does a wellness public relations professional collaborate with internal wellness teams and external partners to promote health initiatives?

A Wellness Public Relations professional works closely with internal wellness coordinators, marketing teams, and subject matter experts to develop clear messaging and engaging campaigns around health initiatives. Externally, they build and maintain relationships with media outlets, influencers, and community organizations to amplify program visibility and credibility. Regular meetings, collaborative planning sessions, and joint events are common, ensuring consistent communication and alignment of goals. This collaborative approach helps maximize outreach and encourages broader community engagement in wellness programs.

What are the key skills and qualifications needed to thrive as a wellness public relations professional, and why are they important?

To thrive as a Wellness Public Relations professional, you need expertise in media relations, content creation, and a solid understanding of wellness industry trends, typically supported by a degree in communications, public relations, or a related field. Familiarity with PR management tools like Cision or Meltwater and social media analytics platforms is highly beneficial. Exceptional interpersonal skills, creativity, and the ability to craft compelling narratives help you stand out in this role. These competencies are crucial for effectively promoting wellness brands, building strong media relationships, and executing impactful PR campaigns.

What is the difference between Wellness Public Relations vs Health Communications Specialist?

AspectWellness Public RelationsHealth Communications Specialist
Required CredentialsBachelor's in PR, Marketing, or related field; experience in wellness industryBachelor's in Public Health, Communications, or related; knowledge of health topics
Work EnvironmentPR agencies, wellness brands, health organizationsHospitals, public health departments, health-focused NGOs
Employer & Industry UsageUsed by wellness brands and health-focused companies for brand imageUsed by health agencies to communicate health info to the public
Common Search & Comparison IntentUnderstanding PR roles in wellnessUnderstanding health communication roles

While both roles involve communicating health-related information, Wellness Public Relations focuses on managing the public image and brand messaging for wellness companies, whereas Health Communications Specialists concentrate on disseminating health information to the public, often within healthcare or public health settings.

What is public relations in health care?

Public relations in health care involves managing communication between healthcare organizations and the public to promote health initiatives, improve reputation, and build trust. Wellness public relations professionals develop strategies, craft messages, and coordinate media outreach to enhance public understanding of health services and policies.
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Wellness Public Relations jobs near you
Infographic showing various Wellness Public Relations job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, 1% Temporary, and 3% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $83,626 per year, or $40.2 per hour.

Director, Public Relations

Five Below

Philadelphia, PA • On-site

Full-time

Medical

Re-posted 4 days ago

Five Below rating

4.8

Company rating: 4.8 out of 10

Based on 803 frontline employees who took The Breakroom Quiz

650th of 734 rated retailers

Job description

At Five Below our growth is a result of the people who embrace our purpose: We know life is way better when you are free to Let Go & Have Fun in an amazing experience, filled with unlimited possibilities, priced so low, you can always say yes to the newest, coolest stuff! Just ask any of our over 27,000 associates who work at Five Below and they'll tell you there's no other place like it. It all starts with our purpose and then, The Five Below Way, which is our values and behaviors that each and every associate believes in.
It's all about culture at Five Below, making this a place that can inspire you as much as you inspire us with big ideas, super energy, passion, and the ability to make the workplace a WOWplace!
POSITION SUMMARY:
The Director of Public Relations will lead the development and execution of Five Below's external communications strategy to drive brand awareness, strengthen reputation, and support business growth. This role is responsible for shaping the company's narrative across media, influencers, and cultural moments, ensuring Five Below remains relevant and top-of-mind for its core audience and driving earned media impressions with our PR strategy.
RESPONSIBILITIES
Strategic Leadership
  • Develop and execute a comprehensive PR strategy aligned with brand, marketing, and business objectives
  • Own brand storytelling and messaging across all external channels
  • Identify opportunities to position Five Below as a leader in value retail and youth culture

Media Relations
  • Build and maintain strong relationships with national, regional, and trade media
  • Lead proactive and reactive media outreach, including press releases, pitches, and interviews
  • Manage media inquiries and act as a key spokesperson when needed

Brand & Campaign PR
  • Partner with marketing, merchandising, and social teams to amplify product launches, seasonal campaigns, and store openings
  • Create buzz-worthy moments that resonate with Gen Z and teen audiences
  • Oversee influencer and creator PR strategies in collaboration with social teams

Crisis & Reputation Management
  • Develop and maintain crisis communication plans
  • Provide guidance and messaging for sensitive or high-risk situations
  • Monitor brand sentiment and respond appropriately

Team & Agency Management
  • Lead and mentor internal PR team members
  • Manage external PR agencies and vendors to ensure strong execution and ROI
  • Collaborate cross-functionally across marketing, HR, investor relations, and operations

Measurement & Insights
  • Define KPIs and track PR performance (media coverage, sentiment, share of voice, etc.)
  • Leverage insights to refine strategies and improve impact

Qualifications
  • 8-12 years of public relations or communications experience, preferably in retail, consumer brands, or lifestyle sectors
  • Proven success building and executing high-impact PR campaigns
  • Strong media relationships, especially in retail, business, and pop culture outlets
  • Experience managing crisis communications and brand reputation
  • Deep understanding of Gen Z and teen audiences and cultural trends
  • Exceptional written and verbal communication skills
  • Strong leadership and cross-functional collaboration abilities

What We're Looking For
  • A creative storyteller who knows how to make brands culturally relevant
  • A strategic thinker who can also execute at a high level
  • Someone who thrives in a fast-paced, high-growth environment
  • A leader who brings energy, curiosity, and a pulse on trends

Explore our benefits site to discover all the perks and support we offer! From health coverage to financial and personal wellness, we've got you covered-check it out today! benefits.fivebelow.com/public/welcome
Five Below is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.
Five Below is committed to working with and providing reasonable accommodations for individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please submit a request and let us know the nature of your request and your contact information. crewservices.zendesk.com/hc/en-us/requests/new
BE AWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious recruiter activity by persons that are posing as a Five Below recruiters. Please confirm that the person you are working with has an @fivebelow.com email address. Additionally, Five Below does NOT request financial information or payments from candidates at any point during the hiring process. If you suspect fraudulent activity, please visit Five Below's Career Site to verify the posting. fivebelow.com/info/careers

What Five Below employees say

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About Five Below

Sourced by ZipRecruiter

Five Below carries an ever-evolving and exciting assortment of cell phone cases and chargers, remote control cars, yoga pants, graphic tees, nail polish, footballs and soccer balls, tons of candy and seasonal must-haves for Easter, Halloween, Christmas and more. Everything, everyday, is just $5 and below. Its stores are a vibrant, colorful and high-energy destination. Five Below products are grouped into one of eight in-store worlds: Style, Room, Sports, Tech, Crafts, Party, Candy and Now. Five Below's unique assortment features leading brands such as Lego®, Wilson®, HasbroTM and Peeps® and hot licenses from Disney® and Marvel® such as Frozen, Despicable Me, Avengers and Star WarsTM. Rounding out the assortment is merchandise packed with quality and value made exclusively for Five Below. Five Below was founded in 2002 by David Schlessinger, creator and founder of Encore Books and Zany Brainy along with Tom Vellios, former CEO of Zany Brainy, and current Chairman of Five Below. In early 2015, Joel Anderson, the former CEO of WalMart.com, was named CEO and President of Five Below. The Company (NASDAQ: FIVE) has achieved astounding growth, including a current string of 37 consecutive quarters of positive comparable stores sales growth (from Q2, 2006 to present). Five Below is poised to grow rapidly driven by a unique approach to targeting the teen and pre-teen customer with an edited assortment of trend-right, high quality merchandise that fosters universal appeal. With a highly differentiated shopping experience that delivers exceptional value within the $1-$5 pricing model, customers have a deep appreciation for the brand. There is a long runway for growth with compelling and consistent store performance backed by an experienced and passionate senior management team.

Industry

Food and beverage wholesalers

Company size

5,001 - 10,000 Employees

Headquarters location

Philadelphia, PA, US

Year founded

2002

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