Marketing Manager
Ashburn, VA · Remote
$120K/yr
Remote w/ travel SALARY: $105k-$120k Base Salary w/ 10% Annual Bonus Who We Are Janitza North America is the US based arm of Janitza Group, a leading German manufacturer of electrical power ...
Marketing Manager
Ashburn, VA · Remote
$120K/yr
Remote w/ travel SALARY: $105k-$120k Base Salary w/ 10% Annual Bonus Who We Are Janitza North America is the US based arm of Janitza Group, a leading German manufacturer of electrical power ...
Weekend Remote Google Ads information
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To thrive as a Weekend Remote Google Ads Specialist, you need expertise in digital marketing, keyword research, campaign optimization, and typically a certification like Google Ads Certification. Familiarity with Google Ads Manager, Google Analytics, and reporting tools is essential for effective campaign management. Strong analytical thinking, time management, and clear communication are valuable soft skills for this role. These skills are crucial for driving campaign performance, ensuring client satisfaction, and efficiently managing accounts during off-peak hours.
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| Aspect | Weekend Remote Google Ads | Weekend Remote PPC Specialist |
|---|---|---|
| Certifications | Google Ads Certification | Google Ads Certification, plus other PPC platform certifications |
| Work Environment | Remote, flexible hours, focused on Google Ads campaigns | Remote, flexible hours, managing multiple PPC channels including Google Ads |
| Industry Usage | Common in digital marketing agencies and in-house marketing teams | Used across digital marketing agencies, e-commerce, and advertising firms |
Weekend Remote Google Ads roles focus specifically on managing Google Ads campaigns, requiring Google Ads certifications and expertise. Weekend Remote PPC Specialist positions often involve managing multiple pay-per-click platforms, including Google Ads, requiring broader PPC knowledge. Both roles are remote and flexible, but Google Ads specialists concentrate solely on Google Ads, while PPC specialists handle a wider range of platforms.
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As a Weekend Remote Google Ads specialist, you typically manage campaigns and client communications outside standard business hours, which can require a high degree of autonomy and strong time management skills. Since most of your work is remote and may involve asynchronous collaboration, clear written communication and proactive reporting are essential. You'll often be responsible for monitoring account performance, making optimization adjustments, and responding to urgent issues that arise over the weekend. This arrangement can offer flexibility, but also requires readiness to address unexpected challenges independently.
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$120K/yr
Full-time
This job post has expired 1 day ago. Applications are no longer accepted.
Job description
TITLE: Marketing Manager
LOCATION: Remote w/ travel
SALARY: $105k-$120k Base Salary w/ 10% Annual Bonus
Who We Are
Janitza North America is the US based arm of Janitza Group, a leading German manufacturer of electrical power monitoring hardware and software. A family-owned business, we make hardware and software to measure and analyze power quality measures for our data centers, mission critical facilities, and industrial manufacturing customers. With our tools, companies can take action to reduce energy costs, improve uptime, and decrease their carbon footprint.
Who You Are
Janitza North America is seeking a Marketing Manager to lead strategic marketing initiatives supporting key growth markets and customer segments in the US. This newly expanded role was created to support Janitza\'s long-term growth strategy and strengthen our presence across existing and emerging market opportunities.
Working closely with Sales, Product Management, Headquarters Marketing, channel partners, and customers, you will be responsible for developing market-focused messaging, executing targeted campaigns, gathering customer insights, and strengthening Janitza\'s brand presence.
Success in this role requires a strategic and customer-focused marketer who enjoys understanding complex customer challenges, translating technical concepts into compelling business value, and building relationships across diverse customer and partner ecosystems.
What You\'ll Do
Develop Market Growth Strategy
- Lead Janitza North America\'s marketing strategy for key growth markets and customer segments.
- Develop market and persona-specific messaging that clearly communicates the value of Janitza\'s solutions.
- Conduct customer, competitor, and market research to identify opportunities for growth.
- Build and maintain target persona profiles, including key challenges, objectives, pain points, and buying motivations.
- Gather Voice of Customer insights through customer interviews, site visits, Lunch & Learn programs, product and sales collaboration, and tradeshow engagement.
Own Campaign Development and Execution
- Develop and execute integrated marketing campaigns supporting Janitza\'s growth initiatives.
- Define campaign objectives, messaging, content requirements, target audiences, channels, and success metrics.
- Manage campaigns across digital, content, social media, industry publications, events, webinars, channel partner programs, and distributor activities.
- Measure campaign performance and continuously optimize future initiatives based on results.
- Benchmark campaign engagement and performance against relevant industry standards.
Drive Content and Product Marketing Initiatives
- Translate complex technical concepts into meaningful, customer-focused messaging and content.
- Develop content strategies and creative briefs for internal stakeholders and external agencies.
- Partner with product managers to align customer and market needs with existing product offerings.
- Gather customer feedback and market intelligence to help identify product gaps and support future product business cases.
- Ensure all external-facing content meets Janitza standards for accuracy, professionalism, and brand consistency.
Lead Agency and Vendor Relationships
- Manage external agencies, freelancers, and marketing partners supporting Janitza\'s initiatives.
- Define project scope, deliverables, timelines, and performance expectations.
- Evaluate agency effectiveness and provide reporting on utilization and outcomes.
- Support future budget planning and management related to agency services, content development, and industry events.
Support Events and Industry Engagement
- Evaluate and recommend industry conferences, trade shows, customer events, and association opportunities.
- Partner with Sales to establish event objectives and success criteria before participation.
- Measure event performance using lead generation, engagement metrics, cost-per-lead, and post-event evaluations.
- Represent Janitza at customer meetings, industry events, trade shows, Lunch & Learn sessions, and partner programs.
Collaborate Across Global and Regional Teams
- Partner closely with U.S. Sales, Product Management, and Marketing teams.
- Serve as a primary marketing resource supporting strategic business growth initiatives.
- Work with Headquarters Marketing to localize global campaigns and content for the North American market.
- Coordinate with channel partners and distributors to support shared business objectives.
What You\'ll Bring
Required Qualifications:
- Bachelor\'s degree in Marketing, Business, Communications, or a related field.
- 4-6 years of B2B marketing experience.
- Proven experience owning or leading marketing campaigns from strategy through execution and measurement.
- Experience developing messaging, positioning, and content for technical or complex products and solutions.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- Exceptional written and verbal communication skills.
- Demonstrated ability to translate customer insights into actionable marketing programs.
- Strong attention to detail and commitment to producing high-quality, error-free work.
- Ability to travel up to 25%.
Preferred Qualifications:
- Experience marketing technical, engineering, energy, infrastructure, manufacturing, or other complex B2B solutions.
- Experience supporting channel partner or distributor marketing programs.
- Experience managing marketing agencies, freelancers, or external vendors.
- Familiarity with Salesforce and marketing performance analytics.
What Will Make You Successful
- You are naturally curious and enjoy understanding why customers face certain challenges. Rather than relying on marketing buzzwords or generic messaging, you uncover meaningful insights and transform them into compelling stories that resonate with customers.
- You enjoy building relationships with customers, sales teams, industry peers, and marketing professionals. You\'re equally comfortable developing strategy, gathering customer insights in the field, reviewing creative work, and measuring campaign performance.
- Most importantly, you are someone who can take ownership, make sound recommendations, and independently drive strategic marketing initiatives that support long-term business growth.