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... fresher, and smarter than anyone else. We're not just a food company. We're a technology-powered ... Maintain flexibility to support events during evenings and weekends as required by event schedules ...

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Event & PR Manager

Event & PR Manager

FreshDirect

Bronx, NY • On-site

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago


FreshDirect rating

7.5

Company rating: 7.5 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

2nd of 22 rated food delivery companies


Job description

About Us

At FreshDirect, we are reinventing the grocery experience.

Since day one, our mission has been simple: bring the best, freshest food directly from the farm to people's homes - faster, fresher, and smarter than anyone else.

We're not just a food company. We're a technology-powered, customer-obsessed team building one of the most innovative end-to-end food supply chains in the industry. From proprietary routing systems to our state-of-the-art fulfillment center, every part of our business is designed to deliver unmatched quality, convenience, and care.

We partner directly with farmers, fishermen, and artisans to source the highest quality ingredients - then use smart data, automation, and logistics to deliver them at peak freshness.

It's grocery shopping reimagined - and we're just getting started.

If you're passionate about innovation, care deeply about what people eat, and want to help build the future of food, we'd love to meet you.

The Role

FreshDirect is looking for a dynamic and highly organized Event& PRManager to join our marketing team in The Bronx, NY. In thisrole, you will beinstrumental in bringing FreshDirect back to the heartof New York's food culture through best-in-class events, communications,andbrandexperiences.

This is not just an event management role - you will be a cultural brand builderand communications partner, helping shape how FreshDirect shows up across the city throughevents,storytelling across marketing and social channelsandcollaborations,with top chefs, restaurants, influencers, and iconic New York institutions.

You will lead the coordination and execution of impactful events,from intimate community activations to large-scale brand experiences,while also supporting PR, content, and day-to-day marketing operations that amplify FreshDirect's voice.

As part of the marketing team,you'llcollaborate across internal departments and external agencies, turning fresh, creative concepts into reality while ensuring every experience and communication is delivered smoothly, within budget, and aligned with the brand.

This role requires someone who thrives in a fast-paced environment, juggles multiple priorities with ease, and brings both creative energy and operational rigor to every project. A love of food, New York City, storytelling, and FreshDirect's mission is essential.

What You'll Do

Event Strategy &Execution

  • Partner with senior leaders and stakeholders to define event and experientialobjectivesaligned with broader brand, PR, and marketing goals
  • Lead planning and execution of events, activations, and brand moments that reinforce FreshDirect's presence in New York's food and cultural landscape
  • Develop creative event concepts and attendee experiences, including collaborations with chefs, restaurants, influencers, media, and cultural partners
  • Ensure all events are delivered on time, on budget, and at a high standard of execution

Public Relations & Communications Support

  • Assistin building andmaintainingrelationships with media, influencers, and content creators in partnership with senior marketing leadership
  • Manage media lists, outreach tracking, and coverage reporting
  • Monitor brand mentions andassistwith reputation management and issue escalation as needed
  • Support storytelling efforts that translate events and campaigns into broader brand narratives

Marketing, Social & Content Support

  • Collaborate with marketing and social teams to support content planning tied to events, campaigns, and brand moments
  • Coordinate asset collection (photo, video, recap materials) from events for use across digital and social channels
  • Help ensure brand consistency across event communications, social content, and external messaging
  • Contribute ideas for social-first activations and culturally relevant content opportunities

Logistics& Operations

  • Support event operations including venue sourcing, site inspections, staffing, production, and on-sitelogistics
  • Manage administrative tasks such as calendars, scheduling, documentation, and internal coordination across teams
  • Maintain organized systems for event files, vendor contracts, invoices, and approvals
  • Develop and manage attendee communications, briefing materials, production schedules, and post-event reporting
  • Collaborate with internal teams to coordinate procurement and delivery of food and materials for events
  • Provide general marketing administrative support as required by the team
  • Travel to execute events in and around the New York City metro area as needed
  • Maintain flexibility to support events during evenings and weekends as required by event schedules

Agency,Vendor& PartnerManagement

  • Collaborate cross-functionally with internal teams, agencies, and vendors to deliver seamless execution across events and campaigns
  • Manage relationships with production partners, venues, chefs, restaurants, influencers, and cultural collaborators
  • Support agency coordination, ensuring alignment on deliverables, timelines, and brand expectations
  • Assistin briefing and managing external partners across PR, marketing, and experiential workstreams

Budget & Financial Management

  • Support event and activation budgets, including tracking, invoicing, reconciliation, and reporting
  • Assistinidentifyingopportunities for cost efficiencies and operational improvements
  • Maintainaccuratedocumentation of spend and vendor agreements

Innovation & Continuous Improvement

  • Leverage AI tools and emerging technologies to improve event planning processes, streamline workflows, enhance creativity, support research, and drive operational efficiency.
  • Stay current on trends in experiential marketing, food culture, and event technology to keep FreshDirect's event programming fresh, culturally relevant, and forward-looking.

What You'll Bring

Experience & Education

  • 5+ years of experience in event management, experiential marketing, orrelatedfield.
  • Bachelor's degree in Event Management, Marketing, Communications, orrelateddiscipline.
  • Proven experience managing multiple projects across events, marketing, or communications simultaneously
  • Experience working with agencies, vendors, and cross-functional internal teams

Skills & Competencies

  • Extremely organized and detail-oriented,and capable of managing multiple workstreams at once
  • Highly flexible and adaptable- comfortable pivoting quickly in a fast-paced, evolving environment with competing priorities.
  • Adept project manager with the ability to own timelines, flag risks, and drive projects to completion.
  • Excellent written and verbal communication skills, including the ability to produce polished briefing documents and present to senior stakeholders.
  • Strong interpersonal skills with the ability to collaborate cross-functionally across teams at all levels.
  • High levelof professionalism, initiative, anda solution-oriented mindset.
  • Nimble learner who embraces change and continuouslyseeksto improve processes and outcomes.
  • Comfortable with AI tools and emerging event tech; enthusiasm forleveragingtechnology to work smarter.
  • A true passion for food and a genuine belief in FreshDirect's mission to deliver the best to our customers.

Our Values at FreshDirect

We live these values every day:

A Passion for our customers
Our customers are at the heart of everything we do. We listen, innovate, and act quickly to exceed expectations with every order and interaction.

One team, one mission
Everyone contributes & every role matters. We break silos, lift each other up, and share a relentless focus on delivering results. That way, we win together.

Delivering excellence, every time
We take pride in the quality of our food, service, and the experience we create. Our team goes above and beyond to earn trust and guarantee 100% freshness.

Act with integrity
We operate with honesty, respect, and accountability in how we treat our customers, teammates, and partners. We own our outcomes and always do what's right, even when no one is watching.

Make fast, bold decisions
We challenge the status quo, embrace technology, and take smart risks to build a better future. At the same time, we stay true to our NYC roots and care for our community.

We love food. Yes, literally all of us.

What You'll Love About Working Here

  • A fast-paced, innovative environment where ideas turn into action
  • Opportunities for growth - many of our leaders have risen through the ranks
  • Direct impact on how thousands of customers experience food every day

Salary

$90,000 - $120,000

Total Rewards & Benefits

Competitive compensation and comprehensive benefits

PTO, Safe & Sick Time, and Paid Holidays

Medical, Vision, Dental, and Voluntary Disability coverage

401(k) with employer match and Life Insurance

State-of-the-art Bronx campus with on-site basketball court, cafeteria, and employee market

Onsite FREE parking

FREE employee shuttle bus service from nearby Subway station

Training, leadership development, and tuition discount at local colleges

20% employee discount on FreshDirect online orders and Brooklyn wine store

Minimum 50% employee discount at our onsite employee market

Mobile phone discounts through partnerships with T-Mobile and Verizon

Gym membership discounts through NYSC

Our Culture
We embrace an in-office culture, composed of individuals who thrive on the collaboration and energy that comes from working together in a shared space. We are looking for people who excel in this environment, where physical presence enhances connections and engagement. At FreshDirect, we've created an environment that thrives on teamwork, where associates can innovate, grow, and have successful careers. Many of our leaders have successfully come up through our ranks. Because of our team's extraordinary efforts, we are a leading innovator in the e-commerce and grocery industries.

Equal Opportunity
We are proud to be an equal opportunity employer. Fresh Direct, LLC and its affiliates do not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, gender, disability, sexual orientation, age, religion, creed, marital status, veteran status, domestic violence victim status, political affiliation, or any other factor protected by federal, state, or local law.

The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position expectations may be subject to change as the needs of the organization changes.

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