The Performance Parts Retail Sales Manager is responsible for driving revenue, customer engagement, and profitability within a performance parts retail environment. This role oversees sales operations, optimizes product assortment, and ensures customers receive expert guidance on high-performance, racing, and aftermarket components.
Key Responsibilities:- Sales Leadership & Revenue Growth
- Develop strategies to increase sales of performance parts, accessories, and aftermarket upgrades.
- Set sales targets for the team and track progress using KPIs.
- Create promotions, merchandising plans, and seasonal campaigns to maximize revenue.
- Drive conversion from online leads, walk-in customers, and phone inquiries.
- Customer Engagement & Product Expertise
- Provide expert guidance on performance parts-engine components, suspension, exhaust, tuning, forced induction, etc.
- Resolve escalated customer issues and maintain high customer satisfaction scores.
- Conduct product demos, workshops, or community engagement events (cars & coffee, track days, etc.).
- Team Management & Training
- Assist in recruitment, training, and mentor retail sales staff at dealers.
- Conduct regular coaching sessions to strengthen product knowledge and sales techniques.
- Ensure team members stay current on new performance products and technologies.
- Inventory, Merchandising & Vendor Coordination
- Manage inventory levels for high-demand SKUs and seasonal performance categories.
- Work closely with purchasing teams and suppliers to optimize product mix.
- Ensure proper merchandising, signage, and displays that highlight key performance items.
- Retail Operations & Profitability
- Monitor margins, product profitability, and overall financial performance of the product portfolio.
- Implement process improvements to increase operational efficiency for dealers who sell performance products
- Marketing & Community Building
- Support marketing campaigns, social media content, and digital promotions.
- Engage with local car clubs, racing organizations, and enthusiasts to grow brand presence.
- Host events that promote performance culture and drive store traffic.
Basic Qualifications:- Bachelors Degree
- 5 or more years of experience in automotive retail, aftermarket performance parts, or motorsports sales
- Strong knowledge of performance upgrades, tuning, and racing components
- Proven leadership and team-management skills
- Excellent communication, customer service, and sales abilities
- Strong analytical skills with experience using sales reports and inventory systems
- Ability to work evenings/weekends as required by retail schedule
Success Metrics:- Retail sales revenue and margin growth
- Customer satisfaction and repeat-purchase rates
- Inventory turns and product availability
- Store traffic growth and community engagement