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MarmaladeGrove.com

Instagram: @marmaladegrove

Marmalade Grove is a premium food and lifestyle brand rooted in our family citrus grove in Ojai, California.

We grow distinctive citrus and turn it into marmalades, fruit spreads, fresh fruit programs, gifts, and hospitality products. But the larger ambition is to build a recognizable world around Ojai, California agriculture, food, design, travel, hospitality, and the rituals surrounding how people eat.

We are looking for a highly organized, culturally aware Brand Content Lead to own the editorial and promotional calendar across the company.

This is not simply a social media posting role.

This person will sit at the center of our marketing operation and answer five questions every day:

What are we saying? Why are we saying it? When are we saying it? What creative supports it? And how does that idea translate consistently across every customer touchpoint?

You will build and maintain a rolling 12-month brand, editorial, and campaign calendar covering:

• Seasonal storytelling
• Harvests and agricultural moments
• Product launches
• Promotions
• Retail announcements
• Hospitality partnerships
• Recipes
• Founder stories
• Press
• Events
• Creator activity
• Behind-the-scenes content
• Educational storytelling
• Cultural moments that genuinely make sense for the brand

From that central calendar, you will coordinate how campaigns appear across:

• Instagram
• TikTok and emerging social platforms
• Email
• Paid advertising
• Website
• Creator seeding
• PR
• Retail and wholesale marketing

The goal is one coherent brand conversation—not separate teams inventing unrelated campaigns.

Social will be the most important day-to-day channel you own.

You will:

• Build weekly and monthly social calendars
• Develop recurring editorial franchises and campaign concepts
• Select imagery and video from our existing content library
• Write and edit captions
• Determine cadence, sequencing, and storytelling
• Coordinate Reels, Stories, carousels, still photography, founder content, UGC, and announcements
• Schedule and publish approved content
• Maintain a coherent visual rhythm across the account
• Monitor performance and identify what deserves more investment
• Understand trends without allowing the brand to become trend-driven

We already produce significant original photography and video.

You are not expected to personally shoot every piece of content.

Your job is to understand what content the brand needs, identify gaps, brief shoots intelligently, and make sure the resulting work actually gets used.

You will:

• Translate company priorities into compelling editorial themes
• Plan campaign arcs before launches happen
• Balance product-selling content with storytelling, education, recipes, farming, people, travel, hospitality, and beautiful brand imagery
• Develop concepts that build long-term brand equity rather than relying on constant promotions
• Identify gaps in our photography and video library
• Create briefs and shot lists for future production
• Build systems that allow us to plan months ahead while remaining culturally relevant

You will work closely with our:

• Founder / Creative Director
• Content Producer / Digital Asset Manager
• Photographer and video collaborators
• Email marketing team
• Paid advertising team
• Customer Relations / Creator Manager
• Graphic designers
• Website team
• Sales and wholesale teams

For an important campaign, there should be one central idea and one central calendar.

The email team should not be inventing an unrelated promotion.

The advertising team should not be searching randomly for creative.

Creator activity should reinforce the same story customers are seeing through social, email, retail, and the website.

You will create that alignment.

Our founder is deeply involved in photography, creative direction, product development, and company strategy.

An important objective of this role is to protect the founder's creative time.

We want the founder focused on:

• Photography
• Major campaign concepts
• Product development
• Brand strategy
• Reviewing important creative

—not building posting calendars, resizing assets, tracking down files, or deciding what needs to be posted tomorrow.

You should arrive with organized recommendations and decisions ready for approval.

You have excellent taste and understand how premium brands create desire.

Relevant backgrounds may include:

• Food and beverage
• Fashion
• Beauty
• Hospitality
• Travel
• Luxury consumer brands
• Editorial media
• Design-driven startups
• Premium CPG

You are both strategic and unusually organized.

You can think twelve months ahead while still knowing exactly what needs to happen next Tuesday.

You have:

• Strong social media and content strategy experience
• Excellent writing and editing skills
• Strong visual judgment
• Experience planning campaigns rather than simply posting content
• Experience coordinating photographers, designers, editors, creators, or agencies
• Strong project-management skills
• Comfort using performance data to improve creative decisions
• An understanding of how social, email, paid media, website, PR, and retail can reinforce one another

Experience with food, hospitality, agriculture, or premium consumer brands is valuable, but exceptional taste, judgment, and organization matter more than having worked in a kitchen.

We are not interested in building a content strategy around:

• Generic social templates
• Constant discounting
• Engagement bait
• Random memes
• Chasing every trend
• Posting simply to hit a volume target

We are interested in creating:

desire, identity, consistency, storytelling, and cultural relevance over time.

The strongest candidate will understand the difference.

Within several months:

• We have a clear 12-month editorial and promotional calendar
• Major campaigns are planned well in advance
• Social feels active, coherent, and intentional
• Email, advertising, creators, website, retail, and social reinforce one another
• Our photography archive is being used intelligently
• New shoots are planned against real future content needs
• We maintain a healthy bank of approved content
• Fewer campaigns are rushed
• The founder participates in important creative decisions without becoming trapped in execution
• Our audience understands not only what Marmalade Grove sells, but what the world of Marmalade Grove feels like

Shortlisted candidates may be invited to complete a paid strategy exercise.

We will provide a selection of:

• Upcoming company priorities
• Product and harvest calendar
• Existing photography
• Current social presence
• Promotional dates

We will ask you to build a sample 30-day content calendar and explain how you would evolve it into a 12-month brand system.

Please include:

• Brands or accounts you have personally worked on
• Your exact role on those accounts
• Examples of campaigns you planned
• Social accounts where you personally drove strategy
• Examples of your writing
• Work that demonstrates strong visual judgment
• A short explanation of how you would approach your first 90 days at Marmalade Grove
• Compensation expectations
• Availability

Please do not send a generic social media management application.

• We are looking for someone who genuinely understands brand building.