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Website Content Manager Jobs in Reston, VA (NOW HIRING)

ihs

Manager of Digital Content (Remote)

Arlington, VA · On-site +1

Job Summary The Manager of Digital Content is responsible for executing digital marketing and ... Website and Conversion Optimization * Maintain and update web and landing page content across IHS ...

ResolveSoft Inc

Web Content Specialist

Washington, DC · Remote

$90K - $100K/yr

This is a Key Personnel role responsible for developing, maintaining, and managing content for internal and external websites, SharePoint environments, and online communications platforms. The WCS ...

Aptive

Website Developer

Washington, DC · On-site

Responsibilities include webpage development within Drupal and/or related content management ... The Website Developer collaborates with writers, designers, publishers, and technical stakeholders ...

Aptive

Website Developer

Washington, DC

... or related content management systems, implementing HTML/CSS and front-end functionality ... The Website Developer collaborates with writers, designers, publishers, and technical stakeholders ...

Aptive

Website Developer

Washington, DC · On-site

... or related content management systems, implementing HTML/CSS and front-end functionality ... The Website Developer collaborates with writers, designers, publishers, and technical stakeholders ...

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Showing results 1-20

All JobsWebsite Content JobsWebsite Content Manager JobsWebsite Content Manager Jobs in Reston, VA

Website Content Manager information

See Reston, VA salary details

$27.6K

$86.7K

$134.2K

How much do website content manager jobs pay per year?

As of Jul 13, 2026, the average yearly pay for website content manager in Reston, VA is $86,722.00, according to ZipRecruiter salary data. Most workers in this role earn between $72,300.00 and $101,400.00 per year, depending on experience, location, and employer.

What is the average salary of a content manager?

The average salary of a website content manager typically ranges from $50,000 to $85,000 per year, depending on experience, location, and company size. Senior roles or those requiring specialized skills in SEO, analytics, or content strategy may offer higher compensation.

What degree do you need to be a web content manager?

A web content manager typically holds a bachelor's degree in fields such as communications, marketing, journalism, or related areas. Relevant skills in content management systems, SEO, and digital marketing are also important for the role.

What are the key skills and qualifications needed to thrive as a Website Content Manager, and why are they important?

To thrive as a Website Content Manager, you need expertise in content strategy, SEO best practices, and strong writing and editing skills, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress, Google Analytics, and basic HTML/CSS is typically required. Excellent organizational skills, creativity, and effective communication make someone stand out in this role. These abilities are essential for delivering engaging, consistent, and optimized web content that drives user engagement and supports business objectives.

What kind of jobs in media bring in $150,000 a year?

In media, high-paying roles like senior content managers, media directors, or digital strategists can earn $150,000 or more annually, especially with extensive experience, advanced skills in SEO and analytics, and leadership responsibilities. These positions often require strong project management, industry knowledge, and sometimes advanced certifications or a proven track record of successful campaigns.

What is the difference between Website Content Manager vs Content Strategist?

AspectWebsite Content ManagerContent Strategist
Primary FocusManaging and updating website contentPlanning and developing overall content strategy
ResponsibilitiesContent creation, editing, publishing, SEO optimizationContent planning, audience analysis, content roadmap
Skills & CertificationsSEO, CMS proficiency, writing skillsContent marketing, analytics, strategic thinking
Work EnvironmentWebsites, digital marketing teamsMarketing departments, content teams

The Website Content Manager primarily handles the day-to-day management and publishing of website content, ensuring it aligns with SEO best practices. In contrast, the Content Strategist focuses on developing comprehensive content plans to meet business goals and target audience needs. While both roles require strong writing and digital skills, the Content Strategist emphasizes strategic planning, whereas the Website Content Manager emphasizes execution and maintenance.

What does a web content manager do?

A web content manager oversees the creation, editing, and publishing of digital content on websites. They ensure content is accurate, engaging, and aligned with the company's goals, often using content management systems like WordPress or Drupal. The role also involves coordinating with designers, developers, and marketing teams to maintain a consistent online presence.

What are some common challenges Website Content Managers face when coordinating with multiple departments?

Website Content Managers often collaborate with marketing, design, and technical teams to ensure content aligns with brand standards and business goals. A frequent challenge is balancing diverse priorities and timelines, as each department may have different objectives and approval processes. Effective communication, project management skills, and a clear content calendar are essential to keep projects on track and minimize delays. Proactively managing expectations and fostering strong working relationships can help address these challenges and ensure a smooth content workflow.

What does a Website Content Manager do?

A Website Content Manager is responsible for creating, editing, and managing the content published on a company's website. They ensure that all web content is accurate, up-to-date, visually appealing, and aligns with the company's brand and business goals. Their duties often include collaborating with writers, designers, and marketing teams, as well as analyzing website performance and implementing SEO best practices. Website Content Managers play a crucial role in improving user experience and maintaining a website's relevance and effectiveness.
What are popular job titles related to Website Content Manager jobs in Reston, VA? For Website Content Manager jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Website Content Manager jobs in Reston, VA look for? The top searched job categories for Website Content Manager jobs in Reston, VA are:
What cities near Reston, VA are hiring for Website Content Manager jobs? Cities near Reston, VA with the most Website Content Manager job openings:
Website Content Manager jobs near you

Manager of Digital Content (Remote)

ihs

Arlington, VA • On-site, Remote

Other

Posted 21 days ago

Job description

Job Summary

The Manager of Digital Content is responsible for executing digital marketing and content initiatives that support audience growth, engagement, and brand visibility across the Institute for Humane Studies (IHS) and its sub-brands, including ScholarsEdge. Reporting to the Senior Director of Marketing, this role plays a key executional role in campaign delivery, content production, and digital channel management. While initially focused on executing established marketing strategies and campaigns, this position is expected to grow into increased ownership of campaign planning and paid media strategy over time, demonstrated through successful execution, optimization, and performance outcomes.

Supervisory Responsibilities
  • None.
Duties and ResponsibilitiesDigital Campaign Execution and Paid Media Development
  • Execute integrated, multi-channel marketing campaigns supporting audience acquisition, engagement, and conversion across IHS brands, with a primary focus on ScholarsEdge.
  • Build, launch, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, and Meta.
  • Implement A/B testing, audience targeting, and budget adjustments to improve campaign performance.
  • Contribute to campaign planning and progressively take on ownership of discrete campaigns or channels based on performance and demonstrated capability.
Content Development and Distribution
  • Develop and produce digital content aligned with campaign and brand objectives, including written, visual, and platform-specific formats.
  • Adapt messaging for different audiences and channels while maintaining consistency across IHS and ScholarsEdge brands.
  • Support content distribution across email, social media, and web channels.
Website and Conversion Optimization
  • Maintain and update web and landing page content across IHS properties, including ScholarsEdge.
  • Execute improvements to user flows, landing pages, and conversion pathways to support campaign goals.
  • Conduct testing and implement changes based on user behavior and performance data.
Analytics and Performance Insights
  • Monitor and report on campaign and channel performance using analytics and marketing platforms. Build and maintain dashboards to track key performance indicators.
  • Translate performance data into actionable recommendations and contribute to ongoing campaign optimization.
Cross-Brand Marketing Support
  • Partner with program, development, and communications teams to execute campaigns aligned with organizational priorities.
  • Support digital marketing efforts across multiple brands and initiatives, ensuring flexibility as priorities evolve beyond ScholarsEdge.
  • Contribute to improvements in marketing tools, workflows, and execution practices.
Required Qualifications
  • Bachelor’s degree in marketing, communications, or a related field.
  • 3+ years of experience in digital marketing or content marketing with a strong emphasis on hands-on execution.
  • Demonstrated experience building and managing paid media campaigns (e.g., Google Ads, LinkedIn, Meta), including campaign setup, testing, and optimization.
  • Proficiency with digital marketing and analytics tools, such as Google Analytics (GA4), marketing automation platforms (e.g., Salesforce, HubSpot), and content management systems.
  • Experience with A/B testing, conversion optimization, and performance-driven marketing approaches.
  • Strong writing and editing skills, with the ability to adapt content across audiences and channels.
  • Ability to manage multiple projects and priorities in a cross-functional environment.
Preferred Qualifications
  • Experience supporting the growth of a digital platform, product, or online community, especially in academia.
  • Experience working across multiple brands or initiatives within a shared marketing function.
  • Experience in nonprofit, academic, or mission-driven organizations.
  • Familiarity with SEO and content optimization practices.

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