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Website Content Manager Jobs in Appleton, WI (NOW HIRING)

Omnichannel Manager

Oshkosh, WI · On-site

$90 - $130/hr

Conduct regular customer website audits to evaluate search placement, product discoverability ... Identify and resolve content issues impacting conversion and discoverability. The Essentials

New

Maintaining and updating the company website * Managing social media platforms and creating engaging content * Developing creative marketing campaigns and promotional initiatives * Photographing ...

... Content Creation * Photograph and video fresh inventory, updating website and listings promptly ... Attend weekly BDA marketing meetings to stay current on brand strategy Inventory & Lot Management

... Content Creation * Photograph and video fresh inventory, updating website and listings promptly ... Attend weekly BDA marketing meetings to stay current on brand strategy Inventory & Lot Management

... Content Creation * Photograph and video fresh inventory, updating website and listings promptly ... Attend weekly BDA marketing meetings to stay current on brand strategy Inventory & Lot Management

... Content Creation * Photograph and video fresh inventory, updating website and listings promptly ... Attend weekly BDA marketing meetings to stay current on brand strategy Inventory & Lot Management

For more information, visit our US benefits website at usbenefits.plexus.com. Our commitment to pay ... Direct research and review of training program content, partnering with functional manager ...

Training Manager

Neenah, WI · On-site

$85K - $127K/yr

For more information, visit our US benefits website at usbenefits.plexus.com. Our commitment to pay ... Direct research and review of training program content, partnering with functional manager ...

Showing results 21-40

Website Content Manager information

See Appleton, WI salary details

$25.8K

$81.3K

$125.8K

How much do website content manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for website content manager in Appleton, WI is $81,297.00, according to ZipRecruiter salary data. Most workers in this role earn between $67,800.00 and $95,100.00 per year, depending on experience, location, and employer.

What does a website content manager do?

A Website Content Manager is responsible for creating, editing, and managing the content published on a company's website. They ensure that all web content is accurate, up-to-date, visually appealing, and aligns with the company's brand and business goals. Their duties often include collaborating with writers, designers, and marketing teams, as well as analyzing website performance and implementing SEO best practices. Website Content Managers play a crucial role in improving user experience and maintaining a website's relevance and effectiveness.

What are some common challenges website content managers face when coordinating with multiple departments?

Website Content Managers often collaborate with marketing, design, and technical teams to ensure content aligns with brand standards and business goals. A frequent challenge is balancing diverse priorities and timelines, as each department may have different objectives and approval processes. Effective communication, project management skills, and a clear content calendar are essential to keep projects on track and minimize delays. Proactively managing expectations and fostering strong working relationships can help address these challenges and ensure a smooth content workflow.

What are the key skills and qualifications needed to thrive as a website content manager, and why are they important?

To thrive as a Website Content Manager, you need expertise in content strategy, SEO best practices, and strong writing and editing skills, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress, Google Analytics, and basic HTML/CSS is typically required. Excellent organizational skills, creativity, and effective communication make someone stand out in this role. These abilities are essential for delivering engaging, consistent, and optimized web content that drives user engagement and supports business objectives.

What is the difference between Website Content Manager vs Content Strategist?

AspectWebsite Content ManagerContent Strategist
Primary FocusManaging and updating website contentPlanning and developing overall content strategy
ResponsibilitiesContent creation, editing, publishing, SEO optimizationContent planning, audience analysis, content roadmap
Skills & CertificationsSEO, CMS proficiency, writing skillsContent marketing, analytics, strategic thinking
Work EnvironmentWebsites, digital marketing teamsMarketing departments, content teams

The Website Content Manager primarily handles the day-to-day management and publishing of website content, ensuring it aligns with SEO best practices. In contrast, the Content Strategist focuses on developing comprehensive content plans to meet business goals and target audience needs. While both roles require strong writing and digital skills, the Content Strategist emphasizes strategic planning, whereas the Website Content Manager emphasizes execution and maintenance.

What job categories do people searching Website Content Manager jobs in Appleton, WI look for?

The top searched job categories for Website Content Manager jobs in Appleton, WI are:

What cities near Appleton, WI are hiring for Website Content Manager jobs?

Cities near Appleton, WI with the most Website Content Manager job openings:

Infographic showing various Website Content Manager job openings in Appleton, WI as of June 2026, with employment types broken down into 75% Full Time, and 25% Contract. Highlights an 100% In-person job distribution, with an average salary of $81,335 per year, or $39.1 per hour.

Full-time

Medical, Dental, Vision, Retirement

Posted 11 days ago


Key responsibilities

  • Manage Hoffmaster's consumer division dropship business across assigned retailer accounts, serving as the primary point of contact for item setup, operational performance, growth opportunities, and issue resolution.

  • Collaborate with Sales and Marketing teams to develop and execute omnichannel growth strategies for key customer accounts, including assortment, content, search, retail media, promotions, and digital merchandising.

  • Conduct online assortment analysis, evaluate digital sales performance, and perform customer website audits to identify opportunities for improving visibility, discoverability, and conversion.


Job description

Hoffmaster is where tradition meets innovation. For decades, we've been a trusted name in foodservice products but what truly sets us apart is our people. We're a team of problem-solvers, creators, and collaborators who are passionate about delivering high-quality, sustainable solutions. Here, your ideas matter, your growth is supported, and your work helps shape experiences people enjoy every day. With a strong legacy and a forward-thinking mindset, we're driven by creativity, collaboration, and a commitment to sustainability. If you're looking to elevate your career with a company that's constantly evolving, you'll fit right in here.
What's so special about us?
From paper plates and napkins to paper straws, party supplies, and food wrap, Hoffmaster is a leader in the tableware industry.
What truly sets us apart is our people: Here your ideas don't just get heard, they help shape what's next. Your growth is supported, your contributions are valued, and your work plays a role in creating moments people enjoy every day.
Create. Collaborate. Elevate....your dining table and your career!
About the Role
The Omnichannel Manager will be responsible for managing consumer dropship accounts while partnering closely with Sales, Marketing, and Customer teams to develop and execute customer-specific omnichannel strategies that drive visibility, conversion, sales growth, and brand presence across retailer and distributor digital platforms.
How You Will Make an Impact
  • Manage Hoffmaster's consumer division dropship business across assigned retailer accounts, serving as the primary point of contact for item setup, dropship operational performance, growth opportunities, and issue resolution.
  • Collaborate with Sales and Marketing teams to develop omnichannel growth strategies for key customer accounts across both Consumer and Foodservice divisions.
  • Develop customer-specific omnichannel growth plans for priority Consumer and Foodservice accounts, including recommendations for assortment, content, search, retail media, promotions, and digital merchandising.
  • Lead online assortment analysis to identify product gaps, new item opportunities, delisting risks, and channel-specific assortment recommendations.
  • Identify opportunities to improve digital sales performance, customer experience, category penetration, and market share.
  • Analyze category performance and support the development of customer growth plans with actionable digital commerce recommendations.
  • Utilize digital shelf, ratings & reviews, and customer data to identify assortment, content, pricing, search, and conversion opportunities that improve category visibility and support customer growth objectives.
  • Conduct regular customer website audits to evaluate search placement, product discoverability, competitive positioning, merchandising opportunities, and promotional execution. Identify and resolve content issues impacting conversion and discoverability.

The Essentials
  • Bachelor's Degree in Marketing, Communications, Business or related field
  • 5+ years of experience in e-commerce, digital commerce, category management, omnichannel strategy, or key account support.
  • Experience working with major retailers, distributors, marketplaces, or foodservice accounts.
  • Strong understanding of: E-commerce best practices, Digital merchandising, Retail media, Digital shelf management, Omnichannel retail strategies
  • Advanced analytical and problem-solving skills.
  • Strong communication and presentation skills.
  • Ability to influence cross-functional teams and customer stakeholders.

Optional but Impressive
  • Experience with digital shelf and e-commerce analytics platforms such as Profitero, Salsify, Syndigo, Edge by Ascential, Stackline, NielsenIQ, Circana, or similar tools.
  • Experience managing dropship programs
  • Background in consumer packaged goods (CPG), foodservice, or retail industries.
  • Knowledge of retailer media networks and digital advertising platforms.

We don't just hire great people-we take care of them.
  • Competitive salary and incentives
  • Time off that lets you recharge
  • Retirement savings options
  • Growth opportunities that elevate your career
  • Comprehensive Medical, Dental, and Vision benefits
  • Pet insurance-because your furry friends matter too

Stay Connected- follow us on LinkedIn and explore more on our website:
Hoffmaster: Overview | LinkedIn
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We invite all qualified applicants to apply, including individuals with disabilities or protected veterans, and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability. We provide reasonable accommodations to applicants with disabilities. If you need a reasonable accommodation to apply or interview, please contact Recruitment@Hoffmaster.com