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Website Content Manager Jobs in Michigan (NOW HIRING)

Promachbuilt

Marketing Specialist

Homer, MI · On-site

Lead digital marketing strategy, including website content, SEO, PPC, email, social media, and marketing automation to support demand generation * Develop and manage marketing collateral and content ...

Pro Mach, Inc.

Marketing Specialist

Homer, MI · On-site

Lead digital marketing strategy, including website content, SEO, PPC, email, social media, and marketing automation to support demand generation * Develop and manage marketing collateral and content ...

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All JobsWebsite Content JobsWebsite Content Manager JobsWebsite Content Manager Jobs in Michigan

Website Content Manager information

See Michigan salary details

$23.1K

$72.7K

$112.4K

How much do website content manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for website content manager in Michigan is $72,655.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,600.00 and $85,000.00 per year, depending on experience, location, and employer.

What does a website content manager do?

A Website Content Manager is responsible for creating, editing, and managing the content published on a company's website. They ensure that all web content is accurate, up-to-date, visually appealing, and aligns with the company's brand and business goals. Their duties often include collaborating with writers, designers, and marketing teams, as well as analyzing website performance and implementing SEO best practices. Website Content Managers play a crucial role in improving user experience and maintaining a website's relevance and effectiveness.

What are some common challenges website content managers face when coordinating with multiple departments?

Website Content Managers often collaborate with marketing, design, and technical teams to ensure content aligns with brand standards and business goals. A frequent challenge is balancing diverse priorities and timelines, as each department may have different objectives and approval processes. Effective communication, project management skills, and a clear content calendar are essential to keep projects on track and minimize delays. Proactively managing expectations and fostering strong working relationships can help address these challenges and ensure a smooth content workflow.

What are the key skills and qualifications needed to thrive as a website content manager, and why are they important?

To thrive as a Website Content Manager, you need expertise in content strategy, SEO best practices, and strong writing and editing skills, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress, Google Analytics, and basic HTML/CSS is typically required. Excellent organizational skills, creativity, and effective communication make someone stand out in this role. These abilities are essential for delivering engaging, consistent, and optimized web content that drives user engagement and supports business objectives.

What is the difference between Website Content Manager vs Content Strategist?

AspectWebsite Content ManagerContent Strategist
Primary FocusManaging and updating website contentPlanning and developing overall content strategy
ResponsibilitiesContent creation, editing, publishing, SEO optimizationContent planning, audience analysis, content roadmap
Skills & CertificationsSEO, CMS proficiency, writing skillsContent marketing, analytics, strategic thinking
Work EnvironmentWebsites, digital marketing teamsMarketing departments, content teams

The Website Content Manager primarily handles the day-to-day management and publishing of website content, ensuring it aligns with SEO best practices. In contrast, the Content Strategist focuses on developing comprehensive content plans to meet business goals and target audience needs. While both roles require strong writing and digital skills, the Content Strategist emphasizes strategic planning, whereas the Website Content Manager emphasizes execution and maintenance.

What are popular job titles related to Website Content Manager jobs in Michigan?

For Website Content Manager jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Website Content Manager jobs in Michigan look for?

The top searched job categories for Website Content Manager jobs in Michigan are:

What cities in Michigan are hiring for Website Content Manager jobs?

Cities in Michigan with the most Website Content Manager job openings:

Website Content Manager jobs near you
Infographic showing various Website Content Manager job openings in Michigan as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $72,655 per year, or $34.9 per hour.

Marketing Specialist

Dataspeed Inc.

Rochester Hills, MI • On-site

Full-time

Posted 3 days ago

New

Job description

About the Role We have an immediate need for a Marketing Specialist to manage the daily execution of the company's marketing program, including maintaining the marketing calendar, producing and publishing materials, coordinating collateral across industries, and providing visibility into the status of all active marketing activity. 
 
The ideal candidate is eager to learn, willing to take ownership of projects, and able to proactively identify opportunities to support and grow the company’s marketing efforts.
Role Description:
  • Execute content on LinkedIn, update website product pages and technical specs, and monitor engagement in order to route high-quality leads inbound to the sales team.
  • Get hands-on in our garage and test grounds to shoot and edit photo and video content featuring Dataspeed’s vehicle platforms to drive lead engagement.
  •  Maintain brand standards while designing and updating product sheets, technical one-pagers, brochures, and slide decks used by our Business Development and Product Management teams.
  • Coordinate end-to-end event execution for major industry events, managing booth graphics, literature, promotional items, event shipping/trunks, and pre/post-show social campaigns.
  • Build and organize a centralized library of approved photography, video clips, CAD renders, and product datasheets.
  • Collaborate daily with our cross-functional teams to ensure marketing assets remain synchronized with active sales cycles and product releases.
 Qualifications:
  • 1-4 years of professional marketing, digital media, or field marketing experience (preferably in B2B technology, automotive, robotics, or engineering).
  • Hands-on experience capturing digital photo/video and using editing tools (Adobe Creative Cloud, Premiere, Photoshop, or Canva).
  • Highly organized with a demonstrated ability to manage project timelines independently and hit publishing deadlines.
  • Comfortable working in an active engineering and vehicle-bay environment, with the curiosity to learn how complex hardware and software systems work.
  • Practical working familiarity with HubSpot (or similar CRM), social media management tools, and website content management systems (WordPress).
  • Clear, concise written and verbal communication skills.