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Web Traffic Manager Jobs in Ohio (NOW HIRING)

This teammate will handle our clients' social media presence, as well as help manage our own and look to optimize levels of web traffic and customer engagement. This position requires a candidate who ...

... analyze traffic data. • Third Party Integrations: Manage and optimize third party apps and ... web data • Ability to manage multiple projects and optimistic about taking on new projects • ...

... analyze traffic data. * Third Party Integrations: Manage and optimize third party apps and ... web data · Ability to manage multiple projects and optimistic about taking on new projects · ...

Infrastructure Cloud Engineer

Dayton, OH

$104K - $137K/yr

Experience with cloud platform Amazon Web Services (AWS). Knowledge of Oracle Cloud Infrastructure ... Traffic Manager, Azure Automation, ARM Templates, Azure Load balancer/F-5 load balancer and Azure ...

$92.88 - $116.10/hr

Manage development** of landing and content pages with consistent execution.* **Drive onsite ... Increase organic traffic** with aligned SEO and content strategies.* **Contribute to platform ...

Organic Traffic Strategy definition and iProspect vendor management for search engine optimization plan and execution of enhancements via content management system or web development. Social Media ...

$92.88 - $116.10/hr

Manage development** of landing and content pages with consistent execution.* **Drive onsite ... Increase organic traffic** with aligned SEO and content strategies.* **Contribute to platform ...

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Web Traffic Manager information

What are some common challenges faced by web traffic managers, and how can they be addressed?

Web Traffic Managers often encounter challenges such as coordinating campaigns across multiple channels, ensuring accurate data tracking, and responding quickly to traffic fluctuations. Staying updated on the latest analytics tools and best practices is essential for overcoming these hurdles. Additionally, clear communication with marketing, content, and technical teams helps streamline efforts and resolve issues efficiently. Proactively monitoring site performance and user behavior allows Web Traffic Managers to make data-driven decisions and optimize campaigns effectively.

What does a web traffic manager do?

A Web Traffic Manager is responsible for monitoring, analyzing, and optimizing the flow of visitors to a website. They use various digital marketing strategies, such as SEO, paid advertising, and content marketing, to drive targeted traffic and improve website performance. Their role often involves tracking web analytics, identifying trends, and coordinating with other teams to ensure marketing campaigns are effective and aligned with business goals.

What is the difference between Web Traffic Manager vs Digital Marketing Specialist?

AspectWeb Traffic ManagerDigital Marketing Specialist
CredentialsExperience in web analytics, SEO, SEM, and traffic optimizationMarketing degrees, certifications in SEO, SEM, content marketing
Work EnvironmentFocus on website traffic, analytics tools, and traffic growth strategiesBroader marketing campaigns, content creation, social media, and branding
Employer & Industry UsageUsed in e-commerce, media, and online services to increase site visitsUsed across various industries for overall marketing efforts including traffic generation

The Web Traffic Manager primarily focuses on increasing website visitors through analytics, SEO, and SEM strategies. In contrast, a Digital Marketing Specialist handles a broader range of marketing activities, including content, social media, and branding, with traffic growth as a component. Both roles often collaborate but have distinct focuses within digital marketing teams.

What are the key skills and qualifications needed to thrive as a web traffic manager?

To thrive as a Web Traffic Manager, you need a solid understanding of digital marketing, analytics, SEO/SEM strategies, and typically a related degree or equivalent experience. Familiarity with tools like Google Analytics, Google Ads, tag management systems, and various marketing automation platforms is crucial. Strong organizational, analytical thinking, and communication skills help in collaborating with teams and optimizing traffic campaigns. These competencies are essential for effectively driving targeted website traffic, measuring success, and maximizing ROI in a dynamic online environment.
What are popular job titles related to Web Traffic Manager jobs in Ohio? For Web Traffic Manager jobs in Ohio, the most frequently searched job titles are:
What cities in Ohio are hiring for Web Traffic Manager jobs? Cities in Ohio with the most Web Traffic Manager job openings:
Infographic showing various Web Traffic Manager job openings in Ohio as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution.

Web Traffic Analytics & Akamai Bot Management Specialist

Team Velocity

Cincinnati, OH • Remote

$90K - $110K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 24 days ago


Job description

The Web Traffic Analytics & Akamai Bot Management Specialist. is responsible for ensuring the integrity, quality, and accuracy of traffic across all digital properties. This role partners closely with Analytics, Marketing, Platform Engineering, Launch, and Product teams to identify invalid traffic, improve bot detection, validate analytics implementations, and ensure new website launches meet enterprise traffic quality standards.
This position focuses on maintaining trusted analytics, reducing invalid traffic, improving attribution accuracy, and ensuring websites are correctly configured before and after launch.

This is a full-time, salaried, remote position. Employee must be located within the Continental U.S., EASTERN or CENTRAL TIME ZONE preferred, but all are welcome to apply who are able to support 8:30AM-5:30PM EST business hours.

Key Responsibilities

  • Monitor traffic quality across hundreds of dealership websites.
  • Analyze traffic patterns to identify bots, crawlers, spam, and invalid sessions.
  • Partner with the Analytics team to ensure accurate GA4, server-side tagging, and event collection.
  • Work with the Launch team to validate analytics implementations before websites go live.
  • Verify CDN and Akamai Bot Management configurations are correctly deployed on new launches.
  • Develop dashboards that measure human traffic versus automated traffic.
  • Create and maintain allowlists for search engines, OEM integrations, uptime monitoring, and approved third-party services.
  • Investigate unusual changes in traffic, conversions, engagement, or attribution.
  • Configure and optimize Akamai Bot Management policies while minimizing false positives and maintaining a seamless user experience.
  • Validate cookie consent, tracking pixels, GTM/server-side GTM, and analytics configurations.
  • Ensure marketing campaigns and reporting are not impacted by invalid traffic.
  • Analyze HTTP requests, headers, cookies, referrers, user agents, IP reputation, and behavioral signals to classify traffic.
  • Partner with Data Engineering to ensure bot traffic is excluded from reporting and downstream data platforms.
  • Develop documentation, launch checklists, and standards for traffic quality validation.

Required Skills

  • Google Analytics 4 (GA4)
  • Google Tag Manager (GTM) and Server-Side GTM
  • Understanding of CDN platforms such as Akamai or Fastly
  • Hands-on experience with Akamai Bot Management, including Client Reputation, Content Protector, and traffic classification
  • Experience with dashboards (Looker, Power BI, Tableau, or Grafana)
  • Knowledge of HTTP, cookies, browser behavior, headers, and JavaScript
  • Experience investigating analytics discrepancies and attribution issues
  • Strong analytical and troubleshooting skills
  • Preferred Experience
  • Akamai Bot Manager or Fastly Security
  • Snowflake
  • BigQuery
  • Elasticsearch
  • New Relic
  • Sentry
  • Browser developer tools
  • Playwright or browser automation testing
  • Server-side analytics implementations

Success Metrics

  • Reduction in invalid traffic reaching analytics platforms
  • Accurate analytics implementation on all website launches
  • Reduced launch defects related to tracking and traffic quality
  • Improved marketing attribution accuracy
  • Faster identification of bot traffic anomalies
  • Consistent traffic quality reporting across all digital properties
  • Increased confidence in business reporting and analytics
  • Additional Preferred Experience
  • Akamai Client Reputation
  • Akamai Content Protector
  • Akamai Adaptive Intelligence
  • Experience partnering with Analytics teams to classify traffic using IP reputation and User-Agent intelligence

Additional Success Metrics

  • Improved accuracy of human vs. bot traffic classification
  • Reduction in invalid bot traffic reaching analytics platforms
  • Reduced false positives impacting legitimate users

COMPENSATION
Compensation commensurate on experience. Participation in company benefit offerings include medical, dental, vision, unlimited paid leave, 401(k) matching, wellness, and more. The expected salary range for this position is $90,000–$110,000 annually. The final offer will be based on several factors, including relevant experience, skills, and qualifications.

NEXT STEPS
If you meet the requirements, and are interested in applying for this role, please complete the online application, be sure to include a current resume and contact information. Local and remote candidates (living within Eastern or Central Time Zone) will be considered. No relocation assistance provided for this position. NO PHONE CALLS PLEASE.

About Team Velocity
Team Velocity is a full-service marketing agency serving the automotive industry, providing integrated marketing solutions to OEMs and dealerships nationwide. We leverage our proprietary Apollo® technology platform to predict consumer behavior, personalize marketing campaigns, and help dealerships drive more sales and service revenue.

Our team members are driven, creative, and collaborative, enjoying a unique culture where innovation and client success are paramount.

Join us in revolutionizing automotive marketing and technology through powerful, data-driven insights, continuous improvement, and an unwavering commitment to reliability.