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Web Traffic Manager Jobs in Ohio (NOW HIRING)

Clearwaters.IT

Manage the requests for firewall, Telewall, DNS, and Outbound Web Traffic. * Review requests for Ports Protocols and Services exceptions. (PPSM) Requirements * 3-5 verifiable years of related work ...

Gardens Alive

Shopify Website Manager

Tipp City, OH · On-site

... analyze traffic data. Third Party Integrations: Manage and optimize third party apps and ... for web data Ability to manage multiple projects and optimistic about taking on new projects ...

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Web Traffic Manager information

What are the key skills and qualifications needed to thrive as a Web Traffic Manager, and why are they important?

To thrive as a Web Traffic Manager, you need a solid understanding of digital marketing, analytics, SEO/SEM strategies, and typically a related degree or equivalent experience. Familiarity with tools like Google Analytics, Google Ads, tag management systems, and various marketing automation platforms is crucial. Strong organizational, analytical thinking, and communication skills help in collaborating with teams and optimizing traffic campaigns. These competencies are essential for effectively driving targeted website traffic, measuring success, and maximizing ROI in a dynamic online environment.

What are some common challenges faced by Web Traffic Managers, and how can they be addressed?

Web Traffic Managers often encounter challenges such as coordinating campaigns across multiple channels, ensuring accurate data tracking, and responding quickly to traffic fluctuations. Staying updated on the latest analytics tools and best practices is essential for overcoming these hurdles. Additionally, clear communication with marketing, content, and technical teams helps streamline efforts and resolve issues efficiently. Proactively monitoring site performance and user behavior allows Web Traffic Managers to make data-driven decisions and optimize campaigns effectively.

What does a Web Traffic Manager do?

A Web Traffic Manager is responsible for monitoring, analyzing, and optimizing the flow of visitors to a website. They use various digital marketing strategies, such as SEO, paid advertising, and content marketing, to drive targeted traffic and improve website performance. Their role often involves tracking web analytics, identifying trends, and coordinating with other teams to ensure marketing campaigns are effective and aligned with business goals.

What is the difference between Web Traffic Manager vs Digital Marketing Specialist?

AspectWeb Traffic ManagerDigital Marketing Specialist
CredentialsExperience in web analytics, SEO, SEM, and traffic optimizationMarketing degrees, certifications in SEO, SEM, content marketing
Work EnvironmentFocus on website traffic, analytics tools, and traffic growth strategiesBroader marketing campaigns, content creation, social media, and branding
Employer & Industry UsageUsed in e-commerce, media, and online services to increase site visitsUsed across various industries for overall marketing efforts including traffic generation

The Web Traffic Manager primarily focuses on increasing website visitors through analytics, SEO, and SEM strategies. In contrast, a Digital Marketing Specialist handles a broader range of marketing activities, including content, social media, and branding, with traffic growth as a component. Both roles often collaborate but have distinct focuses within digital marketing teams.

What are popular job titles related to Web Traffic Manager jobs in Ohio? For Web Traffic Manager jobs in Ohio, the most frequently searched job titles are:
What job categories do people searching Web Traffic Manager jobs in Ohio look for? The top searched job categories for Web Traffic Manager jobs in Ohio are:
What cities in Ohio are hiring for Web Traffic Manager jobs? Cities in Ohio with the most Web Traffic Manager job openings:
Web Traffic Manager jobs near you

Web Content & Communications Manager (Administrative Staff) - 20067777

Ohio Department of Taxation

Columbus, OH • On-site

Full-time

Posted 12 days ago

Job description

BWC's core hours of operation are Monday-Friday from 8:00am to 5:00pm, however, daily start/end times may vary based on operational need across BWC departments.  Most positions perform work on-site at one of BWC's seven offices across the state.  BWC offers flex-time work schedules that allow an employee to start the day as early as 7:00am or as late as 8:30am. Flex-time schedules are based on operational need and require supervisor approval.

What You'll Be Doing:

About the Role

We are seeking a dynamic Web Content & Communications Manager to lead the creation, management, and distribution of content across BWC's digital platforms, including our public website, intranet (The Hub), and social media channels. This role is critical in shaping BWC's online presence, ensuring compliance, and driving engagement through strategic communication initiatives.

Key Responsibilities
  • Web Strategy & Governance
    • Develop and implement policies, standards, and procedures for BWC's website and intranet.
    • Conduct long-range planning to align web initiatives with organizational goals.
    • Ensure ADA compliance across all digital platforms.
  • Content Management & Analytics
    • Oversee content creation and distribution for web, intranet, and social media.
    • Lead and support division content authors; establish statewide strategies for web technology.
    • Monitor and analyze web traffic using tools such as Google Analytics, PIWIK, and Acquia; provide actionable insights.
  • Collaboration & Leadership
    • Act as liaison between Communications, IT, and other divisions to coordinate decisions and standards.
    • Supervise assigned staff, including performance evaluations, training, and development.
    • Partner with HR, Labor Relations, and Payroll on personnel matters.
  • Visual Communications Oversight
    • Direct the Visual Communication Program to ensure consistent branding across all media.
    • Collaborate with design teams using tools such as Adobe Creative Cloud and Microsoft Office Suite.
  • Content Creation & Event Support
    • Write and edit promotional and informational materials for internal and external audiences.
    • Support BWC events with editorial and communication services.
    • Contribute articles for The Hub and draft stakeholder communications.

 Qualifications:
  • Proven experience in web content management, digital communications, and policy development.
  • Strong knowledge of ADA compliance standards for web platforms.
  • Proficiency in analytics tools (Google Analytics, PIWIK) and content management systems.
  • Familiarity with Adobe Creative Cloud and Microsoft Office Suite.
  • Excellent leadership, communication, and project management skills.

Major Worker Characteristics:
Knowledge of Ohio Bureau of Workers Compensation (BWC) policies & procedures,* Ohio Ethics Law,* audio/visual concepts & techniques; workforce development; public relations; written, print & electronic (including social media) communications technology & techniques; supervisory principles & techniques; computer environment system hardware & software; electronic data processing (e.g. HTML, CSS). 
Skill in operation of personal computer; applicable software packages (e.g. Microsoft Office Products Word, Excel, PowerPoint & SharePoint; Adobe Creative Cloud Apps), PiWik, Acquia, Innovate Ohio Platform (IOP)* analytical & research skills; creative thinking & conceptualization; good verbal & written communication skills; active listening. 
Ability to  function in fiduciary capacity**; deal with many variables & issues from external & internal communications environment & determine specific action.

(*) Developed after employment.

Unusual Working Conditions:

  • This position is overtime exempt.

  • THIS POSITION IS UNCLASSIFIED PERSUANT TO ORC 124.11(A)(9).

  • Position requires travel; therefore, persons occupying this position must provide their own transportation and/or legally operate a state-owned vehicle.

  • The final external applicant selected for this position will be required to submit to urinalysis prior to appointment to test for illegal drug use. An applicant with a positive test result will NOT be offered employment.

  • The final applicant for this position must submit to and pass an extensive background check by the Ohio State Patrol prior to appointment.

  • WEATHER ESSENTIAL EMERGENCY EMPLOYEE

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