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Web Strategy Manager Jobs in Gainesville, FL (NOW HIRING)

NCCER

Web Experience Manager

Alachua, FL · On-site

$95K - $105K/yr

This is a hands-on role for someone who enjoys both strategy and execution-especially within a ... Website Management & Optimization Manage day-to-day updates and ongoing improvements to NCCER.org ...

Frankel

Digital Marketing Manager

Gainesville, FL · Remote

Frankel is a full-service strategic communications firm based in Gainesville, FL, specializing in ... Partner with web development to implement technical best practices Website Optimization * Guide ...

R+L Carriers

Technical Project Manager

Ocala, FL · On-site

... goals and strategy. * Maintain visibility into project status, risks, and dependencies, and ... Experience supporting globally deployed and public-facing web applications. * Background in ...

R+L Carriers

Technical Project Manager

Ocala, FL

... goals and strategy. * Maintain visibility into project status, risks, and dependencies, and ... Experience supporting globally deployed and public-facing web applications. * Background in ...

Varsity Tutors

Digital Media Tutor

Gainesville, FL · Remote

$18 - $40/hr

... management. Guides students through creating graphics for social platforms, editing video content, recording and editing audio, designing web layouts, and developing cross-platform content strategies.

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Web Strategy Manager information

See Gainesville, FL salary details

$35.3K

$73.3K

$130.5K

How much do web strategy manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for web strategy manager in Gainesville, FL is $73,252.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,800.00 and $85,600.00 per year, depending on experience, location, and employer.

What does a web strategy manager do?

A Web Strategy Manager is responsible for developing and implementing strategies to optimize a company's online presence and performance. They analyze website data, coordinate with marketing and IT teams, and ensure that digital initiatives align with business goals. Their work often includes overseeing website content, user experience, SEO, and conversion optimization. By regularly monitoring analytics and trends, they help organizations attract, engage, and retain online audiences.

What are the key skills and qualifications needed to thrive as a web strategy manager?

To thrive as a Web Strategy Manager, you need expertise in digital marketing, analytics, and website optimization, typically supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (like WordPress), web analytics tools (such as Google Analytics), and SEO best practices is essential. Strong leadership, project management, and cross-functional communication skills help drive collaboration and strategic alignment. These competencies ensure the effective execution of web strategies that enhance brand presence, user experience, and business growth.

How does a web strategy manager typically collaborate with cross-functional teams to drive digital initiatives?

As a Web Strategy Manager, you'll work closely with teams such as marketing, IT, design, and content to ensure that website goals align with broader business objectives. You'll often facilitate meetings to gather requirements, provide strategic input, and coordinate project timelines. Effective communication and project management skills are essential, as you'll need to balance various stakeholder interests and ensure a seamless user experience. This collaborative approach helps drive digital initiatives, optimize site performance, and support campaigns across the organization.

What is the difference between Web Strategy Manager vs Digital Marketing Manager?

AspectWeb Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping and implementing web strategies to enhance online presencePlanning and executing digital marketing campaigns across channels
Skills & CertificationsSEO, web analytics, project management, UX designSEO, SEM, content marketing, social media advertising
Work EnvironmentCollaborates with web developers, designers, content teamsWorks with marketing teams, agencies, content creators
Industry UsageUsed across tech, e-commerce, media companiesCommon in retail, consumer goods, service industries

The Web Strategy Manager focuses on creating comprehensive strategies to optimize a company's online presence, often working closely with web development teams. In contrast, the Digital Marketing Manager concentrates on executing marketing campaigns to drive traffic and sales. Both roles require digital marketing skills, but their core responsibilities differ, making them distinct yet complementary positions in digital business growth.

What are popular job titles related to Web Strategy Manager jobs in Gainesville, FL?

For Web Strategy Manager jobs in Gainesville, FL, the most frequently searched job titles are:

What job categories do people searching Web Strategy Manager jobs in Gainesville, FL look for?

The top searched job categories for Web Strategy Manager jobs in Gainesville, FL are:

What cities near Gainesville, FL are hiring for Web Strategy Manager jobs?

Cities near Gainesville, FL with the most Web Strategy Manager job openings:

Web Strategy Manager jobs near you
Infographic showing various Web Strategy Manager job openings in Gainesville, FL as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $73,252 per year, or $35.2 per hour.

Web Experience Manager

The National Center for Construction Education

Alachua, FL • On-site

$95K - $105K/yr

Full-time

Re-posted 27 days ago

Job description

Job Type
Full-time
Description
We're looking for a Website & Digital Experience Manager to lead the performance, structure, and user experience of NCCER.org.
This is a hands-on role for someone who enjoys both strategy and execution-especially within a modern marketing tech stack. You'll work extensively within WordPress and HubSpot and leverage tools like FullStory, Figma, and Markup to update content, create new content pages and product sections, understand user behavior, optimize journeys, and help improve conversion.
This is an in-office position based in Gainesville, FL. We believe close, in-person collaboration across marketing, content, and leadership teams is key to building and maintaining a high-impact digital experience.
Key Responsibilities
  • Website Management & Optimization
    Manage day-to-day updates and ongoing improvements to NCCER.org and our other domains ensuring content is accurate, current, and aligned with brand standards.
  • HubSpot & Marketing Integration
    Own and optimize the website's integration with HubSpot, including forms, workflows, lead capture, list segmentation, and marketing automation support.
  • SEO/AEO & Content Performance
    Implement on-page and technical SEO best practices to increase visibility for construction training, certification, and career-related searches.
  • UX & Design Collaboration
    Partner with designers using tools like Figma to iterate on layouts, components, and user flows.
  • User Experience & Conversion Optimization
    Improve how key audiences-contractors, educators, students, and our partners-find information and take action through better navigation, landing pages, and ongoing experimentation.
  • Accessibility & Performance
    Help ensure the site is mobile-friendly, accessible (ADA/WCAG), and performs reliably across devices.
  • Analytics & Tracking
    Maintain and enhance Google Tag Manager and GA4, ensuring accurate tracking, clean data, and actionable reporting
  • Collaboration & Continuous Improvement
    Work closely with internal stakeholders and external vendors to continuously improve the site's design, functionality, and effectiveness.

Requirements
  • Bachelor's degree in marketing or a related field
  • ~3-6 years of experience managing or optimizing WP websites in an agency or multi-domain organization
  • Hands-on experience with HubSpot (forms, workflows, CRM integration, or marketing automation)
  • 3-5 Years of WordPress technical experience such as theme customization and plugin management
  • Strong understanding of Technical SEO Best Practices
  • Working knowledge of GA4 and Google Tag Manager
  • Experience using behavioral analytics tools such as FullStory, Hotjar, or similar
  • Familiarity with Figma, Markup and Trello
  • Knowledge of HTML/CSS and website performance best practices
  • Strong analytical and problem-solving skills
  • Ability to manage multiple priorities and collaborate across teams

Nice to Have
  • Experience with A/B testing or experimentation platforms
  • Experience working with external developers or agencies
  • Exposure to eCommerce platforms

What Success Looks Like
  • NCCER.org becomes easier to navigate, more engaging, and more effective at converting visitors as measured by key site engagement metrics
  • Major programs and new product initiatives are supported and well represented within the NCCER digital ecosystem
  • Key audiences can quickly find relevant information and take action
  • HubSpot integrations and workflows support stronger lead capture and marketing performance
  • User behavior insights (FullStory, analytics) directly inform ongoing improvements
  • Website data provides clear insights to guide marketing decisions

NCCER is an equal opportunity employer. No one shall be denied employment or opportunity based on race or color, sex, age, national origin, religion, physical or mental disability, veteran's status, marital status, gender identity or sexual orientation. NCCER also provides reasonable accommodations to individuals with disabilities and bona fide religious beliefs, provided that such accommodation does not constitute an undue hardship on the Company.
Salary Description
$95K-$105K

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