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Web Strategy Manager Jobs in Ohio (NOW HIRING)

Gardens Alive

Shopify Website Manager

Tipp City, OH · On-site

Manage ratings and reviews solicitations and review strategies. Quality Control Management: Conduct ... for web data Ability to manage multiple projects and optimistic about taking on new projects ...

Gardens Alive!

Shopify Website Manager

Tipp City, OH · On-site

Manage ratings and reviews solicitations and review strategies. * Quality Control Management ... web data · Ability to manage multiple projects and optimistic about taking on new projects · ...

Big Science Sweden

$85 - $120/hr

You'll oversee the migration to AEM, align web systems with our asset archive and collaborative ... You'll shape digital strategy, manage a small team and vendor relationships, while also ...

Kaiserkraft

$92.88 - $116.10/hr

Manage development** of landing and content pages with consistent execution.* **Drive onsite ... Increase organic traffic** with aligned SEO and content strategies.* **Contribute to platform ...

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All JobsWeb Strategy JobsWeb Strategy Manager JobsWeb Strategy Manager Jobs in Ohio

Web Strategy Manager information

See Ohio salary details

$37.1K

$76.9K

$136.9K

How much do web strategy manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for web strategy manager in Ohio is $76,865.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,300.00 and $89,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a web strategy manager?

To thrive as a Web Strategy Manager, you need expertise in digital marketing, analytics, and website optimization, typically supported by a degree in marketing, communications, or a related field. Familiarity with content management systems (like WordPress), web analytics tools (such as Google Analytics), and SEO best practices is essential. Strong leadership, project management, and cross-functional communication skills help drive collaboration and strategic alignment. These competencies ensure the effective execution of web strategies that enhance brand presence, user experience, and business growth.

What is the difference between Web Strategy Manager vs Digital Marketing Manager?

AspectWeb Strategy ManagerDigital Marketing Manager
Primary FocusDeveloping and implementing web strategies to enhance online presencePlanning and executing digital marketing campaigns across channels
Skills & CertificationsSEO, web analytics, project management, UX designSEO, SEM, content marketing, social media advertising
Work EnvironmentCollaborates with web developers, designers, content teamsWorks with marketing teams, agencies, content creators
Industry UsageUsed across tech, e-commerce, media companiesCommon in retail, consumer goods, service industries

The Web Strategy Manager focuses on creating comprehensive strategies to optimize a company's online presence, often working closely with web development teams. In contrast, the Digital Marketing Manager concentrates on executing marketing campaigns to drive traffic and sales. Both roles require digital marketing skills, but their core responsibilities differ, making them distinct yet complementary positions in digital business growth.

What does a web strategy manager do?

A Web Strategy Manager is responsible for developing and implementing strategies to optimize a company's online presence and performance. They analyze website data, coordinate with marketing and IT teams, and ensure that digital initiatives align with business goals. Their work often includes overseeing website content, user experience, SEO, and conversion optimization. By regularly monitoring analytics and trends, they help organizations attract, engage, and retain online audiences.

How does a web strategy manager typically collaborate with cross-functional teams to drive digital initiatives?

As a Web Strategy Manager, you'll work closely with teams such as marketing, IT, design, and content to ensure that website goals align with broader business objectives. You'll often facilitate meetings to gather requirements, provide strategic input, and coordinate project timelines. Effective communication and project management skills are essential, as you'll need to balance various stakeholder interests and ensure a seamless user experience. This collaborative approach helps drive digital initiatives, optimize site performance, and support campaigns across the organization.
What are popular job titles related to Web Strategy Manager jobs in Ohio? For Web Strategy Manager jobs in Ohio, the most frequently searched job titles are:
What job categories do people searching Web Strategy Manager jobs in Ohio look for? The top searched job categories for Web Strategy Manager jobs in Ohio are:
What cities in Ohio are hiring for Web Strategy Manager jobs? Cities in Ohio with the most Web Strategy Manager job openings:
Web Strategy Manager jobs near you

Senior Marketing Manager, Lifecycle Marketing & Audience Strategy

Bellwether Enterprise

Columbus, OH

Full-time

Re-posted 22 days ago

Job description

Jobsummary

BWE is seeking a results-driven marketing professional to design,optimize, and manage B2B lifecycle marketing programs and audience segmentation strategies across the end-to-end client experience.

This rolerequires 7-10 years of professionalexperience andblends strategic vision with hands-on execution-leveragingaudience segmentation,marketing automation, retargeting, and business intelligence to deliver personalized,timely, and impactful client communicationsacross digital channels.

The ideal candidate brings deep experience executing integrated campaigns across email, web, and other digital media, with a strong understanding of how audience behavior, engagement data, and business insights inform targeting and campaign performance. This individual will work closely with BWE's Digital Enablement team, business leaders, and analytics partners to elevate the client experience, drive engagement, and modernize our existingemailmarketing ecosystem.

Keyresponsibilities

  • Audiencestrategy& lifecycle marketing- Developdata-informedaudience segmentationand targetingstrategiesto support personalized, multi-channel client journeys across email, web, and other digital touchpoints.

  • Cross-functional partnership - Collaborate with Digital Enablement and business stakeholders tomap, analyze, andoptimizeclient touchpoints to create seamless, personalized, and value-driven experiences, consistently advocating for the client perspective to drive more business to BWE.

  • Business intelligence advocacy - Partner with analytics teams toidentify, prioritize, andchampion dataneeds that enhance segmentation, reporting, and performance measurement.

  • Retargeting & personalization - Develop and execute campaigns that re-engage clients using behavioral, demographic,lifecycleand other datato deliver relevant, meaningful interactions.

  • Direct marketing & automation- Lead strategy, execution, and optimization of email and direct marketing programs, including evaluatingand implementing anewemailplatform and partnering with Digital Enablement to improve targeting, deliverability, and engagement.

  • Performance analysis - Track, analyze, and report on campaign and journey effectiveness,applyinginsights tocontinuously improve both business outcomes and client experiences.

Qualifications& strengths

  • 7-10 years of experience in lifecycle marketing, marketing automation, CRM systems, campaign management, and/orcustomer journey strategy within a B2B environment.

  • Demonstrated experience developing audience segmentation and targeting strategies informed by client behavior, engagement data, and business insights.

  • Curious problem-solver who has both the strategic mindset to create the vision and the get-it-done ability to roll up your sleeves and work cross-functionally to execute it.

  • Hands-on experience executing integrated digital campaigns across channels including email, web, and paid or owned media.

  • Strong understanding of email marketing best practices, deliverability, and campaign optimization.

  • Experience partnering with analytics or business intelligence teams to support audience understanding, reporting, and performance measurement.

  • General familiarity withand/or exposure toa broad range of marketing technology platforms, along with strong proficiency in campaign analytics and translating data into actionable insights; experience with tools such as Marketo, HubSpot, Salesforce Marketing Cloud, Google Analytics 4, Adobe Analytics, Power BI, Tableau, or similar platforms is a plus.

  • Strong collaboration skills with the ability to work effectively across technical, creative, and business teams.

  • Strategic thinker with a hands-on, execution-focused mindset and a strong curiosity for data, audience behavior, and continuous optimization.

We encourage you to explore the career opportunities we have available here at BWE!

Apply