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Web Strategist Jobs in Tennessee (NOW HIRING)

Minimum 3+ years of experience in a digital field required web/app design or digital strategy preferred. * Minimum two years of experience working with content creation in an enterprise WCMS such as ...

Head of Marketing

Chattanooga, TN · On-site

$100 - $150/hr

Monitor and optimize web mentions on forums and digital communities * Steward and manage Google Ad Grants for strategic visibility QUALIFICATIONS: * Demonstrated experience (7+ years preferred) in ...

Monitor and optimize web mentions on forums and digital communities * Steward and manage Google Ad Grants for strategic visibility QUALIFICATIONS: * Demonstrated experience (7+ years preferred) in ...

Monitor and optimize web mentions on forums and digital communities * Steward and manage Google Ad Grants for strategic visibility QUALIFICATIONS: * Demonstrated experience (7+ years preferred) in ...

Sr. Website Designer

Nashville, TN · On-site +1

$110K - $130K/yr

By combining exceptional web design with continuous experimentation and data-driven optimization ... Own the strategy and execution of Tithely's conversion rate optimization (CRO) program across the ...

Sr. Website Designer

Nashville, TN · On-site +1

$110K - $130K/yr

Description As our Senior Web Designer , you will lead Tithely's website design and conversion rate ... Own the strategy and execution of Tithely's conversion rate optimization (CRO) program across the ...

... Web AI Developer, Senior Associate, you will play a pivotal role in helping clients optimize ... strategic objectives. Within our Business & Supply Chain Operations practice, you will focus on ...

... web content and sales training * Develop promotional material, email marketing campaigns and ... Willing and able to "Roll up sleeves" and execute plans - Must be a strategist who can tactically ...

... web content and sales training * Develop promotional material, email marketing campaigns and ... Willing and able to "Roll up sleeves" and execute plans - Must be a strategist who can tactically ...

... web content and sales training * Develop promotional material, email marketing campaigns and ... Willing and able to "Roll up sleeves" and execute plans - Must be a strategist who can tactically ...

Showing results 41-60

Web Strategist information

See Tennessee salary details

$75.8K

$85.5K

$86.7K

How much do web strategist jobs pay per year?

As of Sep 6, 2026, the average yearly pay for web strategist in Tennessee is $85,461.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,800.00 and $85,800.00 per year, depending on experience, location, and employer.

What is a web strategist?

A Web Strategist is responsible for planning, developing, and optimizing a company's online presence to align with business goals. They analyze user behavior, industry trends, and digital marketing strategies to improve website performance and engagement. Their role often involves collaboration with designers, developers, and marketers to enhance user experience, SEO, and content effectiveness. By leveraging data and technology, they ensure the website supports business growth and audience needs efficiently.

What are the key skills and qualifications needed to thrive as a web strategist?

To thrive as a Web Strategist, you need expertise in digital marketing, analytics, website optimization, and user experience, typically supported by a relevant degree or certifications such as Google Analytics or HubSpot. Familiarity with content management systems (CMS), SEO tools, conversion optimization platforms, and web analytics software is crucial. Strategic thinking, strong communication, and the ability to collaborate across multidisciplinary teams are key soft skills in this role. These competencies enable a Web Strategist to design, implement, and refine web strategies that drive business growth and enhance user engagement.

What are the main challenges faced by web strategists in their daily work?

One of the main challenges Web Strategists encounter is balancing diverse stakeholder needs while maintaining a cohesive digital strategy. They must stay up-to-date with rapidly evolving digital trends, technologies, and algorithms to ensure websites remain competitive and effective. Additionally, translating complex web analytics data into actionable recommendations can require strong analytical and communication skills. Collaborating with designers, developers, and marketing teams is essential to implement and iterate on strategic initiatives effectively.

What are popular job titles related to Web Strategist jobs in Tennessee?

For Web Strategist jobs in Tennessee, the most frequently searched job titles are:

Infographic showing various Web Strategist job openings in Tennessee as of August 2026, with employment types broken down into 1% Internship, 79% Full Time, 12% Part Time, 1% Temporary, and 7% Contract. Highlights an 80% Physical, 5% Hybrid, and 15% Remote job distribution, with an average salary of $85,461 per year, or $41.1 per hour.

Accessibility Website Specialist

On-line Systems, Inc.

Nashville, TN • On-site

$90K - $91K/yr

Other

Posted 29 days ago


Key responsibilities

  • Conduct audits and implement updates to ensure websites meet ADA Level AA and WCAG standards.

  • Review, edit, and restructure web content to improve clarity, usability, and accessibility.

  • Collaborate with stakeholders to modernize website structure, navigation, and design.


Job description

The Accessibility Website Specialist (Contractor) supports the Tennessee State Government Department of Human Resources in modernizing and maintaining accessible, user-centered HR websites. This role is responsible for ensuring ADA Level AA compliance across both internal (teamtn.gov/hr) and external (tn.gov/hr) platforms while improving content quality, usability, and engagement.

The position contributes directly to the State’s digital accessibility goals by identifying and remediating barriers, implementing best practices in inclusive design, and supporting the Centers of Excellence service delivery model. This role differs from traditional web content roles by emphasizing accessibility compliance, governance processes, and cross-functional training.

This is a time-limited contractor position (9 months), part-time (approximately 25 hours per week), focused on content refinement, accessibility compliance, website modernization initiatives, and graphic design support.

Key Responsibilities
  1. Website Accessibility Compliance
    Conduct audits and implement updates to ensure internal and external HR websites meet ADA Level AA and WCAG standards, including remediation of accessibility issues.
  2. Content Refinement and Optimization
    Review, edit, and restructure web content to improve clarity, usability, and accessibility for diverse audiences, including employees and the public.
  3. Website Redesign Support
    Collaborate with stakeholders to modernize website structure, navigation, and design aligned with user-centered design principles and the Centers of Excellence model.
  4. Accessibility Training and Guidance
    Provide training and resources to HR staff and content contributors on accessibility standards, inclusive design, and compliant content practices.
  5. Governance and Review Processes
    Establish and document ongoing accessibility review processes, content standards, and maintenance workflows to ensure sustained compliance.
  6. User Experience (UX) Enhancement
    Analyze user behavior and feedback to recommend improvements that increase engagement, usability, and customer satisfaction.
  7. Graphic Design Support
    Develop or refine visual elements (graphics, layouts, templates) to ensure accessibility compliance and alignment with branding standards.
Background

Who we are / What we do

The Department of Human Resources supports Tennessee State Government employees through policy development, talent management, and service delivery via Centers of Excellence. The HR websites serve as critical platforms for employees, job seekers, and the public to access HR services, resources, and information. This role partners with HR functional teams, communications staff, and IT to deliver accessible, user-friendly digital experiences.

How do you make a difference in this role?

This position directly impacts the accessibility and usability of HR digital services across the State. By ensuring ADA compliance and improving content design, the contractor helps eliminate barriers, enhances equitable access to information, and strengthens public trust. This role also contributes to long-term operational improvements by establishing sustainable accessibility and content governance practices.

A day in the life

A typical workday includes reviewing web pages for accessibility issues, collaborating with HR teams to update content, testing user experience improvements, and developing guidance for content creators. The contractor may conduct accessibility scans, participate in redesign discussions, create accessible graphics, and provide training sessions. This is a part-time role (25 hours/week) with a flexible schedule, primarily remote, with occasional coordination meetings.

Qualifications

Minimum Education & Experience:

  • Bachelor’s degree in web design, Digital Media, Communications, Information Technology, or a related field; or equivalent combination of education and professional experience.
  • 3+ years of experience in website management, digital accessibility, UX design, or content strategy.

Required Knowledge, Skills, and Qualifications (NSQs):

  • Demonstrated experience implementing ADA/WCAG 2.0 or 2.1 Level AA accessibility standards.
  • Experience with Adobe Experience Manager (AEM) and website governance practices.
  • Familiarity with accessibility testing tools (e.g., WAVE, Axe, Siteimprove, or similar).
  • Strong understanding of user-centered design and plain language principles.

Preferred Qualifications:

  • Accessibility certifications (e.g., CPACC, WAS, or equivalent).
  • Experience working in government, public sector, or large enterprise environments.
  • Experience supporting intranet platforms and external public-facing websites.
Competencies
  1. Customer Focus – Ensures digital services meet the needs of diverse users, including individuals with disabilities.
  2. Communicates Effectively – Clearly conveys accessibility standards and content guidance to stakeholders.
  3. Manages Complexity – Navigates technical, regulatory, and organizational requirements to deliver compliant solutions.
  4. Drives Results – Implements timely accessibility improvements and content enhancements.
  5. Instills Trust – Demonstrates accountability in ensuring compliance and equitable access to information.
Knowledge
  1. ADA and WCAG 2.1 accessibility standards and guidelines
  2. Web content management systems and digital publishing workflows
  3. User experience (UX) and information architecture principles
  4. Plain language and inclusive content design practices
  5. Accessibility testing methodologies and tools
Skills
  1. Accessibility auditing and remediation
  2. Content editing and optimization for the web
  3. UX evaluation and usability testing
  4. Graphic design with accessibility considerations
  5. Stakeholder training and facilitation
Abilities
  1. Ability to identify and resolve accessibility barriers in digital content
  2. Ability to translate technical standards into practical guidance
  3. Ability to manage multiple projects and priorities in a part-time capacity
  4. Ability to collaborate across cross-functional teams
  5. Ability to analyze data and user feedback to inform improvements
Tools & Equipment
  1. Accessibility testing tools (e.g., WAVE, Axe, Siteimprove)
  2. Content Management Systems (CMS) platforms
  3. Web analytics tools (e.g., Google Analytics)
  4. Design tools (e.g., Adobe Creative Suite, Figma)
  5. Microsoft Office/collaboration tools (Teams, SharePoint)