Web Operations Jobs in Colorado (NOW HIRING)

Job Summary:

The Manager, Web Operations & Personalization is a core member of the Direct‑to‑Consumer Marketing team and serves as the primary owner of content management and publishing operations for Mercer Advisors' primary website, www.merceradvisors.com, and supporting microsites. These digital properties are critical acquisition channels and essential touchpoints for prospects and clients.

This role is responsible for ensuring website content is accurate, timely, compliant, well organized, and continuously updated, while also supporting the operational foundation that enables analytics, experimentation, and optimization at scale. The Manager partners closely with marketing stakeholders, SEO, compliance, analytics, and a third‑party development team to keep the site fresh, functional, and aligned with business objectives.

Essential Job Functions for this role include:

Content Management & Publishing

• Own day‑to‑day content management and publishing operations across the WordPress website and supporting microsites.
• Coordinate and execute a high volume of daily content updates and site change requests from multiple marketing and business stakeholders.
• Upload, format, edit, and publish content including articles, landing pages, images, documents, videos, and campaign assets, ensuring consistency with brand, compliance, and accessibility standards.
• Serve as the central point of intake for website content requests, providing clear prioritization, tracking, and communication on timelines and dependencies.
• Partner closely with SEO and content teams to implement on‑page optimizations, metadata updates, internal linking, and content enhancements that support organic visibility and performance.
• Ensure all published content remains current, accurate, compliant, and aligned with evolving marketing and business goals.
• Serve as the primary internal resource for website‑related requests across the marketing team.
• Establish and provide guidance on CMS processes, content standards, and publishing workflows to help stakeholders execute updates efficiently and accurately.

Tag Management & Website Data Integrity

• Own the implementation and ongoing management of tag management systems across the website and microsites.
• Ensure analytics tags, events, and data layers are properly implemented to support accurate measurement of content performance, forms, and user behavior.
• Conduct regular QA and validation to ensure analytics data integrity across site updates, content launches, and new feature releases.

Experimentation & Optimization Execution

• Support the setup and execution of A/B and multivariate tests using Adobe Target, with a focus on content and UX optimization.
• Implement test variations by manipulating HTML and site components to bring test concepts to life.
• Partner with UX, analytics, and marketing teams to operationalize experimentation learnings and support continuous improvement initiatives.
• Own and prioritize the backlog of A/B testing requests in partnership with stakeholders.

Site Reliability & Backend Oversite

• Identify, document, and help resolve site issues related to performance, functionality, accessibility, or user experience in collaboration with internal stakeholders and external developers.
• Provide backend support and guidance for site updates and enhancements, partnering closely with Mercer Advisors' third‑party development team to scope, prioritize, and execute more complex technical work.
• Install, update, and configure WordPress plugins and themes as needed to support new features and maintain site functionality.
• Monitor CMS health, page load performance, and ensure compatibility across plugins, components, and templates following updates or site changes.
• Ensure all forms are properly configured within the CMS and integrated with downstream systems to support accurate tracking, data capture, and reporting.
• Support CMS governance by establishing and maintaining standards, workflows, and documentation for content publishing, backend updates, and operational best practices.

Platforms & Tools

• Content Management Systems: WordPress; familiarity with WP Engine or similar hosting and optimization environments
• Project Management Tools: Monday.com, Workzone, or comparable project tracking and workflow management platforms
• Analytics & Experimentation: Adobe Analytics, Adobe Target
• Tag Management: Adobe Experience Platform Launch

Knowledge, Skills, and Abilities:

• Proven experience with Adobe Target implementation and optimization.
• Strong experience building and managing landing pages.
• Hands-on experience with A/B testing tools and methodologies.
• Proficiency in WordPress development and administration.
• Solid understanding of website management, hosting environments, and deployment processes.
• Experience with web analytics platforms (e.g., Adobe Analytics, Google Analytics).
• Knowledge of updating and maintaining plugins, themes, and CMS components.
• Familiarity with front-end technologies (HTML, CSS, JavaScript).
• Understanding of site reliability, performance monitoring, and troubleshooting.

Application Deadline: The initial deadline for applications is 5/7/2026. Applications submitted after this date may still be considered on a rolling basis until the position/program is filled. We encourage all interested candidates to apply as early as possible. If a final decision has not been made by the initial deadline, subsequent applications will be reviewed as they are received.