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JOB SUMMARY:

The Senior Marketing Manager plays an important role in expanding EverHope's visibility and strengthening engagement across programs and communities. Reporting to the Vice President of Communications & Engagement, this position translates organizational communications strategy and priorities into effective campaigns, content, and marketing execution. This is a hands-on role for someone who can manage multiple projects, create compelling content, collaborate

effectively across departments, and move work from idea to execution. The Senior Marketing Manager is expected to proactively identify stories and opportunities, bring forward recommendations, and execute marketing initiatives in close alignment with the Vice President.

The ideal candidate is organized, creative, responsive, and comfortable taking ownership of day-to-day marketing work while contributing ideas and helping strengthen EverHope's overall communications efforts.

KEY RESPONSIBILITIES: (to include but not limited to the following )

Content & Campaign Execution

• Execute marketing and communications plans aligned with organizational priorities and communications strategy.
• Manage campaign timelines, deliverables, content calendars, and day-to-day implementation.
• Proactively identify storytelling opportunities across EverHope programs and develop content that brings those stories to life.
• Develop and execute digital, email, social, and other targeted campaigns.

• Create timely content supporting emerging organizational needs and opportunities.
• Track campaign performance and recommend adjustments to improve effectiveness.

Content, Brand & Creative Execution

• Develop and produce marketing materials including social content, emails, digital advertising, brochures, presentations, web content, and other collateral.
• Apply EverHope's established brand standards, voice, messaging, and visual identity consistently across communications.
• Write and edit clear, engaging content for a variety of audiences and channels.
• Support photography, video, and other storytelling projects as needed.
• Maintain confidentiality and uphold dignity in all representations of children and families.

Digital & Social Media

• Manage EverHope's day-to-day social media presence and content calendar.
• Maintain and update website content.
• Build and execute email communications and digital campaigns.
• Monitor social, web, email, and campaign analytics and report on performance.
• Recommend adjustments based on audience response and performance data.
• Support audience segmentation and targeted outreach.

Event & Program Marketing

• Develop promotional campaigns and materials supporting fundraising events, community engagement initiatives, foster care recruitment, and other organizational priorities.
• Coordinate marketing deliverables with Development, Community Engagement, and program teams.
• Support quick-turn communications needs as organizational opportunities arise.

What Success Looks Like

• Marketing projects move from strategy to execution efficiently and reliably.
• EverHope maintains a consistent, active, and high-quality presence across digital and social channels.
• Programs and departments receive responsive and effective marketing support.
• Stories and content opportunities are identified proactively.
• Campaigns have clear objectives and performance is routinely measured.
• EverHope's brand and messaging are represented consistently across channels.
• The Senior Marketing Manager brings forward ideas and recommendations while staying closely aligned with organizational priorities and direction.
• The Vice President has greater capacity to focus on communications strategy, public relations, thought leadership, executive communications, partnerships, and brand leadership.
• Other duties as assigned

ESSENTIAL KNOWLEDGE, SKILLS, AND ATTRIBUTES

MINIMUM QUALIFICATIONS

Education

Bachelor's degree in Marketing, Communications, Graphic Design, Public Relations, or a related field, or equivalent relevant experience.

Experience

3-5 years of relevant marketing or communications experience, with demonstrated responsibility for independently managing projects and campaigns.

Skills

• Strong writing, editing, and content-development skills.
• Experience managing social media, email, web, and digital marketing channels.
• Working proficiency with Adobe Creative Suite and/or Canva.
• Ability to manage multiple projects, deadlines, and stakeholders.
• Strong organizational and project-management skills.
• Comfortable proactively working with colleagues across departments to gather information and identify communications opportunities.
• Ability to bring forward ideas and recommendations while working effectively within established strategy and priorities.
• Sound judgment and ability to work with sensitive information and stories.
• Ability to work independently and take ownership of assigned projects.

PREFERRED QUALIFICATION

• Nonprofit or mission-driven marketing experience.
• Squarespace experience.
• Familiarity with CRM and email marketing platforms.
• Digital advertising and social analytics experience.
• Photography, video editing, or basic motion graphics capabilities.
  

WORKING CONDITIONS AND ENVIRONMENT/PHYSICAL DEMAND

The demands described are representative of those that must be met by an individual to successfully perform the essential functions of this position.

• Must pass all criminal history and child maltreatment background checks.
• Must submit to pre-employment a drug screen as well as random drug screens when directed.
• Must maintain confidentiality and privacy regarding all EverHope residents' information in accordance with EverHope's policy and all applicable Federal and State laws/regulations.
• Attend and participate in mandatory training, staff meetings, and all other events, as required.
• Set, maintain, and communicate appropriate personal and professional boundaries.
• Complete all required documentation in a timely manner per EverHope's procedures.

This position description is intended to describe the general nature and level of the work to be performed. This is not an exhaustive list of all duties and responsibilities associated with it. Northwest Arkansas Children's Shelter reserves the right to amend and change responsibilities to meet organizational needs.

EverHope is an Equal Opportunity Employer and all qualified candidates are encouraged to apply. EverHope offers excellent benefits and a competitive salary based on experience. For consideration, qualified candidates must submit a cover letter and detailed resume.