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Web Content Writer Jobs in Kentucky (NOW HIRING)

Parallel Ag

E-Commerce Specialist

Owensboro, KY · On-site

Web Content Writing * Web Design * Marketing Strategies Commitments: * Service Oriented: Our success revolves around customer service; we value service always as a priority. * Honesty & Integrity: We ...

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Web Content Writer information

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$17

$35

$80

How much do web content writer jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for web content writer in Kentucky is $35.72, according to ZipRecruiter salary data. Most workers in this role earn between $26.30 and $41.78 per hour, depending on experience, location, and employer.

What does a web content writer do?

Web content writing helps organizations engage online users and increase traffic to their websites. A web content writer creates content for social media posts, website articles, blog posts, and other marketing materials. Web content writers use search engine optimization (SEO) techniques, including keyword analysis. Using certain keywords can help drive online users toward the content through search engine results. Common web content writer duties include writing content, submitting content through a content management system (CMS), researching, and communicating with online users. Web content writers may work on staff in the office or they may work remotely from home or another off-site location.

What does a web content writer do?

A Web Content Writer is responsible for creating, editing, and publishing written content for websites. Their work involves researching topics, optimizing content for search engines (SEO), and ensuring that the writing aligns with the brand's voice and goals. They may produce blog posts, articles, product descriptions, and other types of web copy to engage audiences and drive traffic. Web Content Writers collaborate with designers, marketers, and other team members to ensure cohesive and effective online communication.

What are the key skills and qualifications needed to thrive as a web content writer, and why are they important?

To thrive as a Web Content Writer, you need strong writing, editing, and research skills, often supported by a degree in communications, journalism, or English. Familiarity with content management systems (such as WordPress), SEO tools, and web analytics is typically required. Creativity, adaptability, and attention to detail set standout writers apart in producing engaging, error-free content. These skills ensure that content is both compelling and optimized for online visibility, driving traffic and meeting business objectives.

How does a web content writer typically collaborate with SEO specialists and designers within a digital marketing team?

Web Content Writers frequently work closely with SEO specialists to ensure that content is optimized for search engines, incorporating relevant keywords and following best practices for readability and metadata. Collaboration with designers is also common; writers provide the core messaging and content structure, while designers enhance the user experience by creating visually engaging layouts. Effective communication and regular feedback sessions are essential, as the writer’s work must align with both SEO strategies and the overall visual branding of the website.

What is the difference between Web Content Writer vs Copywriter?

AspectWeb Content WriterCopywriter
Primary FocusCreating informative, SEO-friendly website contentCrafting persuasive marketing and advertising copy
Skills & CredentialsSEO knowledge, writing skills, basic marketing understandingPersuasive writing, marketing skills, creativity
Work EnvironmentWebsites, blogs, online platformsAdvertising agencies, marketing departments
PurposeInform, educate, improve website visibilitySell products/services, generate leads

Web Content Writers focus on producing SEO-optimized content that informs and engages online audiences, while Copywriters craft persuasive messages aimed at driving sales and conversions. Both roles require strong writing skills, but their goals and content styles differ significantly.

More about Web Content Writer jobs
What are the most commonly searched types of Web Content Writer jobs in Kentucky? The most popular types of Web Content Writer jobs in Kentucky are:
What are popular job titles related to Web Content Writer jobs in Kentucky? For Web Content Writer jobs in Kentucky, the most frequently searched job titles are:
What job categories do people searching Web Content Writer jobs in Kentucky look for? The top searched job categories for Web Content Writer jobs in Kentucky are:
What are popular job titles related to Web Content Writer jobs in KY? For Web Content Writer jobs in KY, the most frequently searched job titles are:
Web Content Writer jobs near you
Infographic showing various Web Content Writer job openings in Kentucky as of August 2026, with employment types broken down into 1% Internship, 71% Full Time, 22% Part Time, 1% Temporary, and 5% Contract. Highlights an 74% Physical, 3% Hybrid, and 23% Remote job distribution, with an average salary of $74,302 per year, or $35.7 per hour.

Web Developer and Content Specialist

Trilogy Health Services, LLC

Louisville, KY • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 10 days ago

Job description

JOIN TEAM TRILOGY
Weekly pay, health and dental after your first month, student loan repayment, a competitive 401(k) match, and more! Make a living while you make a difference at Trilogy Health Services - a senior living provider with the continuous goal of being the Best Healthcare Company in The Midwest.
POSITION OVERVIEW
Job Summary
This Website Optimization Specialist oversees the development, optimization, and ongoing maintenance of the organization's website and landing pages to deliver a seamless, high-performing user experience. This role collaborates with growth and creative teams to execute digital campaigns, implement SEO best practices, and enhance site functionality. This position monitors performance, manages content and assets, and continuously improves the site through data-driven insights and optimization efforts.
Roles and Responsibilities
• Translates media strategy into effective landing page experiences by designing, building, and optimizing pages that guide users through a seamless, customer experience.
• Collaborates with the Growth team to create seasonal marketing campaigns.
• Explores digital trends, identifying opportunities to improve site performance, usability, and overall digital experience.
• Assesses website performance and provides monthly reporting and insights to be shared with Growth Team leadership.
• Manages website media library, including tagging and organizing of photos, videos and icons for website and landing page use.
• Partners with the creative team to support SEO best practices for new and existing content.
• Develops, implements, and maintains tracking numbers and links across various media channels.
• Coordinates with online chat and conversion optimization partners to add, update, and maintain site functionality.
• Performs ongoing website maintenance, including updates to photography, room pricing, campus information, and other content.
• Troubleshoots website issues and provide timely problem resolution.
• Other duties as assigned.
Qualifications
Education: Bachelor Degree
Experience: 1-3 years
Physical Requirements
Sitting, standing, bending, reaching, stretching, stooping, walking, and moving intermittently during working hours. Must be able to lift at least 50lbs. Must be able to maintain verbal and written communication with co-workers, supervisors, residents, family members, visitors, vendors, and all business associates outside of the health campus.
Travel
Yes: Minimally, as required (Typically less than 10%)
LOCATION
US-KY-Louisville
Trilogy Health Services
303 N. Hurstbourne Parkway
Louisville
KY
BENEFITS
• Competitive salaries and weekly pay
• 401(k) Company Match
• Mental Health Support Program
• Student Loan Repayment and Tuition Reimbursement
• Health, vision, dental & life insurance kick in on the first of the month after your start date
• First time homebuyers' program
• HSA/FSA
• And so much more!
LIFE AT TRILOGY
Whether you're looking for a new chapter, a change of pace, or a helping hand, Trilogy is committed to being the best place that you've ever belonged.
Six months of training, orientation and fun!
We believe in setting our employees up for success. That's why your first six months are referred to as your "blue-badge" period - a time where you are encouraged to ask questions, ask for help when needed, and familiarize yourself with the company culture. Even when your blue badge period ends, you can rest assured that the Trilogy team will always have your back.
ABOUT TRILOGY HEALTH SERVICES
As one of Fortune's Best Places to Work in Aging Services, a certified Great Place to Work, and one of Glassdoor's Top 100 Best Companies to Work, Trilogy is proud to be an equal opportunity employer committed to helping you reach your full potential and to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy or any other protected characteristic as outlined by federal, state or local laws.
FOR THIS TYPE OF EMPLOYMENT STATE LAW REQUIRES A CRIMINAL RECORD CHECK AS A CONDITION OF EMPLOYMENT.

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