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Web Content Manager Jobs in Florida (NOW HIRING)

Lund Boats

Web Content Specialist

Stuart, FL

The Web Content Specialist ensures CMS throughput, content accuracy, SEO hygiene, and cross ... Manage digital asset preparation, including image optimization, metadata tagging, and file ...

Brunswick

Web Content Specialist

Stuart, FL

The Web Content Specialist ensures CMS throughput, content accuracy, SEO hygiene, and cross ... Manage digital asset preparation, including image optimization, metadata tagging, and file ...

Windstar Cruises

Digital Content Manager

Miami, FL · On-site

Partner with Web Development, IT, and Trade Marketing teams to manage content upload and gathering for the redesigned Advisor Hub website once delivered by 3rd party development team or assist in ...

Windstar Cruises

Digital Content Manager

Miami, FL

Partner with Web Development, IT, and Trade Marketing teams to manage content upload and gathering for the redesigned Advisor Hub website once delivered by 3rd party development team or assist in ...

Windstar Cruises

Digital Content Manager

Miami, FL

Partner with Web Development, IT, and Trade Marketing teams to manage content upload and gathering for the redesigned Advisor Hub website once delivered by 3rd party development team or assist in ...

University of Tampa

Content Strategist

Tampa, FL · On-site

Manager of Content Strategy Position Summary The Content Strategist is responsible for the strategy, quality, and performance of the University of Tampa's web content ecosystem. Reporting to the ...

University of Tampa

Content Strategist

Tampa, FL

Manager of Content Strategy Position Summary The Content Strategist is responsible for the strategy, quality, and performance of the University of Tampa's web content ecosystem. Reporting to the ...

Pollo Tropical

Digital Content Manager

Miami, FL · On-site

Monitoring SEO and web traffic metrics * Collaborating with other teams, like marketing, sales and ... content management * Hands on experience as a social media/community manager * Knowledge of social ...

PGA Tour

Content Manager Social

Ponte Vedra Beach, FL · On-site

Own and manage the day-to-day content strategy and publishing across social platforms as assigned (Instagram, TikTok, X, YouTube, newsletters, web, etc.) * Develop content calendars and ensure timely ...

PGA TOUR

Content Manager Social

Ponte Vedra Beach, FL

Own and manage the day-to-day content strategy and publishing across social platforms as assigned (Instagram, TikTok, X, YouTube, newsletters, web, etc.) * Develop content calendars and ensure timely ...

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Web Content Manager information

See Florida salary details

$19.8K

$62.3K

$96.4K

How much do web content manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for web content manager in Florida is $62,293.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,900.00 and $72,900.00 per year, depending on experience, location, and employer.

How does a Web Content Manager typically collaborate with other departments within an organization?

Web Content Managers frequently work with marketing, design, IT, and product teams to ensure website content aligns with broader business strategies and campaigns. Regular meetings and cross-departmental projects are common, requiring clear communication and coordination to maintain consistent messaging and user experience. This collaborative environment offers opportunities to influence digital strategy, learn from other specialties, and contribute to impactful projects across the organization.

What are the key skills and qualifications needed to thrive as a Web Content Manager, and why are they important?

To thrive as a Web Content Manager, you need expertise in content strategy, SEO best practices, and strong writing or editing skills, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS) like WordPress or Drupal, analytics tools such as Google Analytics, and basic HTML/CSS is typically required. Exceptional organizational skills, attention to detail, and the ability to collaborate across teams make someone stand out in this position. These skills are crucial for maintaining high-quality, engaging, and consistent web content that meets business goals and user needs.

What is the difference between Web Content Manager vs Content Strategist?

AspectWeb Content ManagerContent Strategist
Primary FocusManaging website content, publishing workflows, and content updatesDeveloping overall content plans, messaging, and content goals
Required SkillsContent management systems, editing, SEO, project managementContent planning, audience analysis, branding, storytelling
Work EnvironmentWeb teams, marketing departments, digital agenciesMarketing teams, brand departments, digital strategists
Common UsageUsed by organizations to oversee website content operationsUsed to shape content direction and strategy across channels

The Web Content Manager primarily handles the day-to-day management and publishing of website content, ensuring updates and SEO optimization. In contrast, the Content Strategist focuses on planning and developing overarching content strategies to meet business goals. While both roles collaborate closely, the Web Content Manager executes the content plan, whereas the Content Strategist designs it.

What is a Web Content Manager?

A Web Content Manager is responsible for planning, creating, editing, and publishing content for websites. They ensure that all website content is up-to-date, accurate, and aligns with the organization’s goals and branding. Their duties often include coordinating with writers, designers, and marketers to deliver engaging and effective web content. Additionally, they may oversee content management systems (CMS), analyze website traffic, and implement SEO best practices to improve visibility and user experience.
What are the most commonly searched types of Web Content jobs in Florida? The most popular types of Web Content jobs in Florida are:
What are popular job titles related to Web Content Manager jobs in Florida? For Web Content Manager jobs in Florida, the most frequently searched job titles are:
What job categories do people searching Web Content Manager jobs in Florida look for? The top searched job categories for Web Content Manager jobs in Florida are:
What cities in Florida are hiring for Web Content Manager jobs? Cities in Florida with the most Web Content Manager job openings:
Web Content Manager jobs near you
Infographic showing various Web Content Manager job openings in Florida as of July 2026, with employment types broken down into 71% Full Time, 26% Part Time, 1% Temporary, and 2% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $62,293 per year, or $29.9 per hour.

Web Content & Conversion Manager

Brightline Trains Florida LLC

Miami, FL • On-site

Full-time

Posted 2 days ago

Job description

Your Purpose
The Web Content & Conversion Manager is responsible for defining and executing the strategic roadmap for Brightline's website content and conversion performance. This role blends SEO expertise, data-driven optimization, content planning, and hands-on content execution to drive engagement, conversion rate, and revenue impact across all site experiences. The role partners cross-functionally with Brand & Creative, Technology, Analytics, Revenue Management, Product, and Partnerships to deliver a best-in-class digital experience.
Company:
At Brightline, we believe in creating meaningful connections through exceptional experiences. We're creating a brighter way to get there by making travel more convenient, more sustainable, and more hospitable every day. If you're optimistic, forward-thinking, and interested in shaping the future of travel with us, we'd love to hear from you.
Your Role
  • Content Strategy & Planning
    • Own the strategic roadmap for all website content and conversion optimization initiatives.
    • Develop and manage a strategic content calendar aligned to business objectives and Brightline's existing thematic promotional calendar.
    • Collaborate with cross-functional partners to contextualize offers and promotions across the website in support of revenue and growth goals.
    • Define site structure priorities and communication strategies that support customers across the full conversion funnel.
  • Content Creation & Execution
    • Develop and oversee the creation of high-performing website content tailored to targeted audience segments and customer needs.
    • Manage end-to-end execution of web content initiatives, including coordination with Brand & Creative, Revenue Management, Product, Technology and external partners.
    • Integrate partner and promotional content where appropriate while ensuring brand consistency, clarity, and conversion effectiveness.
    • Ensure content execution across all site experiences supports engagement, usability, SEO, and conversion best practices.
  • Data Analysis & Optimization
    • Analyze site traffic, user behavior, engagement, and conversion patterns to understand customer intent and identify optimization opportunities.
    • Define and track KPIs related to traffic, engagement, conversion rate, and content performance; translate insights into actionable improvements.
    • Develop and maintain an ongoing A/B testing and conversion rate optimization (CRO) roadmap across all major site sections.
    • Use analytics and testing insights to continuously iterate on content, page layouts, messaging, and user flows to elevate conversion performance.
  • SEO & Discoverability
    • Execute SEO and GEO best practices across all site content, templates, tagging, and taxonomy to maximize organic visibility and qualified traffic.
    • Conduct competitive and keyword research using tools such as SEMrush to inform content strategy, site priorities, and on-page optimization.
    • Partner with technology and development teams to implement SEO best practices in site architecture, wireframes, templates, and CMS workflows.
    • Ensure all new and existing content is optimized to improve search performance, engagement, and conversion outcomes.
  • Cross-Functional Collaboration
    • Work closely with Brand & Creative, Technology, Analytics, Revenue Management, Product, and Partnerships to deliver a cohesive and optimized digital experience.
    • Provide clear direction, insights, and recommendations to stakeholders based on performance data and optimization learnings.

Experience & Qualifications
Required Education and Experience:
  • Bachelor's degree in Marketing, Ecommerce, Business management
  • 5+ years of proven experience in a leadership role within Ecommerce, travel or hospitality industries
  • Experience in increasing roles of scope and strategic responsibility
  • Strong background in Ecommerce within service industries
  • Demonstrated success in developing and implementing content strategies resulting in conversion rate improvement

Knowledge Skills & Abilities:
  • Excellent communication and cross functional team management skills
  • Ability to collaborate effectively with cross-functional teams and external partners
  • Demonstrated abilities to manage website content projects
  • Strong quantitative, analytical skills with attention to detail and accuracy and ability to make data-driven decisions
  • Keen ability to deal effectively with guests, management, teammates, and outside contacts while working under pressure and meeting deadlines
  • Strong communication, critical thinking, and presentation skills; including the ability to provide written and verbal direction effectively
  • Proficient in Microsoft Office applications, specifically, Excel, Word, and PowerPoint
  • Experience working in the Adobe Suite, SEM Rush, Full Story

Combine your experience, innovation, and entrepreneurial spirit by joining our growing team. Brightline is pleased to offer a competitive compensation and benefits package, and the opportunity to make a difference while making history as the only privately funded rapid rail service in the country.
Brightline is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Brightline will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

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