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Associate Vice President Communications & Marketing
Job no: 554903
Work type: Management (MPP)
Location: Monterey Bay
Categories: MPP, At-Will, Full Time, Marketing/Communications, On-site (work in-person at business location)
The University is being assisted by Isaacson, Miller. Applications and expressions of interest can be submitted electronically and in confidence to:
https://www.imsearch.com/open-searches/california-state-university-monterey-bay/associate-vice-president-marketing
Classification: Administrator III
Hours: Full-time / 40 hours per week
FLSA: Exempt
Anticipated Hiring Salary Range: $15,000 to $16,667* mo. ($180,000 - $200,004 annually)
CSU Salary Schedule
*CSUMB provides pay scales representing its good faith estimate of what the university reasonably expects to pay for this position. The pay offered to a selected candidate will be determined on factors such as (but not limited to) the scope and responsibilities of the position, the qualifications of the selected candidate, departmental budget availability, internal equity, and CSU systemwide pay for comparable jobs.
Employment with the California State University System
ABOUT CSUMB
California State University, Monterey Bay is a mid-sized university in California's Central Coast that grants undergraduate and graduate degrees. Powered by an inspiring Founding Vision Statement, CSUMB is part of the nation's largest four-year public university system, California State University, which educates nearly 460,000 students every year.
With a vibrant, diverse student body of over 7,000 students, CSU Monterey Bay is both a Minority Serving Institution and a Hispanic Serving Institution. Our staff and faculty transform students' lives with a focus on student success and engagement through experiential learning, service learning, and a strong emphasis on multicultural and global perspectives. CSUMB's sustainability goal is to be carbon neutral by 2030.
The university's Strategic Plan prioritizes inclusive excellence through recruiting and investing in developing a diverse body of faculty, staff and administrators. Many appreciate living and working close to the shores of beautiful Monterey Bay, with easy access to recreational areas from Big Sur to Santa Cruz. Nearby opportunities for collaborative research include working in the Monterey Bay National Marine Sanctuary and Silicon Valley, and with colleagues at local research universities, including UC Santa Cruz and Stanford University.
As one of the 22 campuses in the CSU system, CSUMB offers excellent benefits, including access to below-market-rate rental housing on East Campus, and competitive salaries for faculty and staff. With proximity to the San Francisco Bay Area and San Jose, opportunities for faculty, staff and students are as endless as the shores of the nearby Pacific Ocean.
PURPOSE:
Under the general supervision of the Vice President of University Advancement, the Associate Vice President of Marketing and Communications acts independently to lead, create, manage, implement and evaluate the University's communications, public relations and marketing plans across all media platforms. The Associate Vice President oversees efforts to gather information about CSUMB programs and experiences from stakeholders in all campus divisions, identifies and uses relevant market research in execution and evaluation of the strategy, and creates and monitors effectiveness of targeted messaging that is consistent with the University's brand and message for a variety of audiences and ensures communication across CSUMB is aligned and meets the needs of our constituencies.
The Associate Vice President has responsibility for communications and marketing strategies that meet the needs of the University as a whole to raise the visibility, maintain recognition, distinguish the University's identity, positively and effectively position the institution and enhance the image of CSUMB to the campus community and external audiences.
ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

1. Leads and manages a creative team of publications, advertising, marketing, public and media relations professionals in the development and execution of a comprehensive, integrated communications and marketing program. This includes oversight of digital and web content development, publications, advertising, social media, public and media relations. Track workflow and adjust resources up or down as required.
2. Works closely with President's Office Communications Officer, campus administrators, faculty, staff, and students to provide strategic marketing and internal communications support to all areas of the university. Ensure messages are integrated across campus.
3. Partners with divisional leaders to translate institutional priorities into marketing and communications goals. Facilities coordination and alignment among executive leaders and their communications staff to develop one university narrative and coordinated annual priorities.
4. Conducts and directs research necessary to craft sound message development.
5. Manages the department's budget and staff, including hiring, training and development, evaluation and performance management, and workflow coordination (traffic).
6. Partners closely with Enrollment Management & Student Affairs (EMSA) to align institutional brand strategy, creative direction, and messaging architecture in support of enrollment goals, while EMSA retains responsibility of enrollment marketing strategy, recruitment operations, and yield tactics.
7. Coordinates the university's response and messaging for crisis communications, in close collaboration with University Police Emergency Operations.
8. Under the direction of the Vice President, University Advancement participates in external community programs and activities to generate positive attitudes about CSUMB in the community and internally across the CSU system.

Other Functions:

1. Participates in university task forces and special projects as required.
2. Serve as member of Extended Cabinet
3. Performs other job-related duties and special projects as assigned.

KNOWLEDGE, SKILLS AND ABILITIES:
Thorough knowledge of: advertising, design, branding, marketing, public relations, digital and web content development and communication practices and techniques; effective supervisory principles and practices and organizational management, including budgets, leading a team to meet changing organizational objectives.
Ability to: rapidly become familiar with university-wide programs; provide strong leadership in the development and implementation of university marketing and communications; analyze the implications of various plans and proposals; effectively represent the university in public situations. Edit documents with attention to context and detail and communicate simply, clearly and effectively using a high level of written and oral communication skills.
Create and execute plans for university marketing and communications; watch for trends, make recommendations for innovative change, and implement solutions to complex problems. Research and evaluate alternatives, and determining the most effective course of action; work independently, demonstrate strong organizational skills, meet deadlines and manage multiple tasks simultaneously.
Supervise the work of staff and recommend appropriate personnel actions; train, evaluate performance and take corrective action as needed; demonstrate strong interpersonal skills and establish and maintain effective working relationships, partnerships, and coalitions amongst university and external community stakeholders.
KEY SUCCESS OUTCOMES:

1. Brand awareness and reputation lift with measurable indicators
2. Positive regional, state and national earned media volume/quality and share of voice in priority markets
3. Strong message discipline across divisions
4. Crisis readiness
5. Digital performance outcomes

MINIMUM QUALIFICATIONS:
Equivalent to a bachelor's degree in Business, Public Relations, Communications, Marketing or related field AND a minimum of five {5) years of progressively responsible related experience. Proficient in the use of personal computers. Additional experience, which has demonstrated the requisite skills and abilities, may be substituted for required education on a year-for-year basis.
PREFERRED QUALIFICATIONS/DESIRABLE EXPERIENCE:
Master's Degree or MBA with a concentration in marketing, experience in working with creative teams and understanding their needs and resources, ad agency account management experience a plus, TV production, digital and web content development, media planning and buyer, hiring and working with outside creative and production services, creating and deploying online surveys to inform decision making.
This position requires a leader who works with internal and external stakeholders in planning and executing marketing and communications needs across the institution. The selected candidate will have experience in advertising and public relations roles, extensive digital marketing experience and a portfolio with clear expertise in the implementation and evaluation of web and digital-based marketing. Highly desirable: Management level experience in higher education, preferably the CSU system.
SPECIAL CONDITIONS OF EMPLOYMENT AND POSITION DESIGNATIONS:

• All offers of employment are contingent upon the successful completion of a background check (including a criminal records check).
• The person holding this position will have a duty to report to the Campus Title IX Officer information pertaining to discrimination, harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking, and retaliation and is required to comply with the requirements set forth in CSU Executive Order EO 1095, EO 1096, and EO 1097 as a condition of employment.
• The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.
• This position has been designated as a sensitive position with access to and responsibility for detailed personally identifiable Level 1 confidential information about students, faculty, staff or alumni that is protected, personal or sensitive as defined in the CSU Information Security Data Classification Standards.
• This position is designated as a Campus Security Authority (CSA). The position is required to participate in training at the direction of the Clery Director and must also promptly report allegations of reportable crimes according to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, its accompanying regulations; the California State Education Code, Chapter 15.5, of the Donahoe Higher Education Act, Section 67380; and the California State University system-wide policy, Code EO 1107.
• This position has been designated as a sensitive position with responsibility for:
  • the care, safety and security of people (including children and minors), animals and CSU property
  • access to and responsibility for detailed personally identifiable Level 1 confidential information about students, faculty, staff or alumni that is protected, personal or sensitive as defined in the CSU Information Security Data Classification Standards
• May require occasional evenings and/or weekend work.

PHYSICAL ENVIRONMENT:
Office environment with standard equipment and tasks. The position requires working at a computer and desk for extended periods of time. May require travel between campus offices and off-campus locations.
The health and safety of our students, faculty, and staff remain our highest priority. While on campus, students, faculty, staff, and the community will be expected to follow all campus safety mandates.
BENEFITS/PERKS:
This is a management-level position with an attractive benefits package, which includes: a vacation accrual rate of 16 hours per month; an excellent choice of medical, dental, and vision insurance; long-term disability coverage; life insurance; educational incentives; membership in the California Public Employees Retirement System (CalPERS); and 14 paid holidays a year. For further information, please visit Employee Benefits Summary. The University Corporation at Monterey Bay also provides access to affordable housing near main campus. The allocation of housing is subject to several factors, including availability, eligibility criteria, and specific program guidelines. For more information, visit: https://csumb.edu/corporation/employee-housing
APPLICATION PROCEDURE:
For full consideration, applicants must complete the required online application prior to the priority screen date found at Careers at CSUMB. Application submissions received after the application screening date will be reviewed at the discretion of the University. Materials submitted become the property of CSUMB and will not be returned.
CSUMB is not a sponsoring agency for staff or management positions.
Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting Human Resources at (831) 582-3389 or emailing humanresources@csumb.edu. All employees must be eligible for employment in the U.S.
GENERAL INFORMATION:
CSUMB hires only individuals lawfully authorized to work in the United States and is an E-Verify employer. In compliance with federal crime awareness and campus security legislation,