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Web Analytics Manager Jobs in Wayne, NJ (NOW HIRING)

Catalyst Brands

Manager Digital Analytics

Manhattan, NY · On-site +1

$81K - $135K/yr

Primary Responsibilities: • Serve as a SME in digital analytics spanning Web, Mobile, Social ... Manage the company's digital analytics tools and ensures accurate tracking and data collection.

bav

Web Experience Senior Analyst

Manhattan, NY · On-site

$91K - $106K/yr

Web Experience Analyst Reports to : Vice President of Web Experience Job Purpose: To support Web ... Manage incoming data and reporting requests, setting priorities based on business impact.

Omnicom Media

VP, Growth Analytics

New York, NY · On-site

Experience with ad-serving platforms such as Google Campaign Manager; web analytics tools such as Google Analytics and Adobe Analytics; tag management tools such as DTM/Launch, GTM and Tealium

Omnicom Media

VP, Growth Analytics

New York, NY · On-site

Experience with ad-serving platforms such as Google Campaign Manager; web analytics tools such as Google Analytics and Adobe Analytics; tag management tools such as DTM/Launch, GTM and Tealium

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All JobsWeb Analytics JobsWeb Analytics Manager JobsWeb Analytics Manager Jobs in Wayne, NJ

Web Analytics Manager information

See Wayne, NJ salary details

$38.7K

$80.2K

$142.8K

How much do web analytics manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for web analytics manager in Wayne, NJ is $80,186.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,500.00 and $93,700.00 per year, depending on experience, location, and employer.

What does a web analytics manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are the key skills and qualifications needed to thrive as a web analytics manager?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.

What are some typical challenges faced by web analytics managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are popular job titles related to Web Analytics Manager jobs in Wayne, NJ?

For Web Analytics Manager jobs in Wayne, NJ, the most frequently searched job titles are:

What job categories do people searching Web Analytics Manager jobs in Wayne, NJ look for?

The top searched job categories for Web Analytics Manager jobs in Wayne, NJ are:

What cities near Wayne, NJ are hiring for Web Analytics Manager jobs?

Cities near Wayne, NJ with the most Web Analytics Manager job openings:

Web Analytics Manager jobs near you

Manager Digital Analytics

Catalyst Brands

Manhattan, NY • On-site, Remote

$81K - $135K/yr

Full-time

Re-posted 15 days ago

Catalyst Brands rating

7.0

Company rating: 7.0 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

Job description

Overview
Manager - Digital Analytics
The Digital Analytics team is responsible for helping the ecommerce organization make data-driven business decisions. The Digital Analytics team plays a critical role in helping cross functional partners understand the drivers of site performance while providing actionable insights to drive future strategy across online merchandising, web product management and desktop and mobile shopping experience.
The Manager, Digital Analytics is responsible for using multiple business intelligence systems to support digital merchandising, marketing, and ecommerce operations teams mine data and make conclusions on key performance indicators. S/he will contribute to the company's broader vision to move to a customer-centric approach to ecommerce retailing. S/he will be responsible for evolving high-level strategic direction into actions. The ideal candidate is a subject matter expert of funnel analytics and customer journey mapping within the Adobe Analytics/CJA platform. S/he is comfortable with ambiguity and able to provide insightful and actionable recommendations that change the business. S/he can manage ad-hoc analysis requests, generate insights by diving deeper into data, communicate the findings to the organization and influence various stakeholders and leadership.
Primary Responsibilities:
• Serve as a SME in digital analytics spanning Web, Mobile, Social, Email and Media
• Mentor team-members and develop a strong foundation of data-driven decision making within the team
• Utilize Google/Adobe Analytics, Tableau and Snowflake to automate reporting & insights
• Propose and undertake A/B tests for driving UI recommendations
• Provide insights and actionable recommendations that drive site experience and optimize other KPI's
• Work collaboratively with cross-functional teams and internal stakeholders to understand their needs, translate business requirements into data requirements, and provide them reporting and analytics support
• Collaborate with the e-commerce, merchandizing, marketing, and analytics teams in the design and measurement of all initiatives
• Identify key metrics and tracking requirements for all digital commerce channels, including website, email/push, and mobile apps.
• Deliver proactive insights to drive business using clear storytelling and be a proponent of data-oriented decision making
• Analyze and interpret data from multiple sources using cloud data warehouse platforms to identify trends, patterns, and opportunities for optimization and growth in digital sales revenue.
• Manage the company's digital analytics tools and ensures accurate tracking and data collection.
Core Competencies & Accomplishments:
• Bachelor's degree in Statistics, Analytics, Computer Science, Economics, Marketing, Engineering, Mathematics, Finance (Master's degree preferred)
• 5+ years of hands-on experience using Google/Adobe Analytics, SQL and Tableau
• 3+ years of experience leading a digital analytics team
• Ability to convey complex technical concepts to non-technical audience
• In-depth understanding of common web/e-commerce metrics and definitions
• Demonstrates an ability to think outside the box and take initiative upon themselves to solve problems as they arise
• Excellent communication and oral presentation skills
• Experience in retail and/or e-commerce highly preferred
Pay Range
USD $81,000.00 - USD $135,000.00 /Yr.

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