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Web Analytics Manager Jobs in Wayne, NJ (NOW HIRING)

Cape

Web Developer

New York, NY · On-site

Handle web analytics and attribution integrations * Run A/B tests * Handle integrations with our email marketing CRM, map provider, and more * Proactively address performance issues - image ...

1 point system

Digital Analytics Manager

New York, NY · On-site

Serve as a subject matter expert in digital analytics spanning Web, Mobile, Social, Email, and ... Manage the company's digital analytics tools and ensure accurate tracking and data collection.

Citizens

Web Strategy Manager

New York, NY

$130K - $160K/yr

Description The Web Strategy Manager oversees the team responsible for defining and executing ... Use analytics to interpret traffic trends, channel shifts, and funnel performance, and translate ...

Citizens

Web Strategy Manager

New York, NY

$130K - $160K/yr

Description The Web Strategy Manager oversees the team responsible for defining and executing ... Use analytics to interpret traffic trends, channel shifts, and funnel performance, and translate ...

Anthropic

Web Product Manager

New York, NY

Establish our web analytics foundation with Data Science, ensuring we have the instrumentation ... product management, web growth, digital strategy, CRO, or web experimentation at consumer or B2B ...

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Web Analytics Manager information

See Wayne, NJ salary details

$38.7K

$80.2K

$142.8K

How much do web analytics manager jobs pay per year?

As of Jul 31, 2026, the average yearly pay for web analytics manager in Wayne, NJ is $80,186.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,500.00 and $93,700.00 per year, depending on experience, location, and employer.

What does a Web Analytics Manager do?

A Web Analytics Manager is responsible for collecting, analyzing, and interpreting data related to website performance and user behavior. They use various analytics tools to monitor metrics such as traffic, conversion rates, and user engagement. Their insights help organizations make data-driven decisions to improve website effectiveness, optimize marketing strategies, and enhance user experience. Additionally, they often collaborate with marketing, design, and development teams to implement changes based on their findings.

What are some typical challenges faced by Web Analytics Managers when implementing new analytics tools or platforms?

Web Analytics Managers often encounter challenges such as ensuring seamless integration of new analytics tools with existing website infrastructure, maintaining data accuracy during migration, and securing buy-in from stakeholders for necessary changes. Additionally, they may need to train team members on new platforms and update documentation to reflect new processes. Addressing these challenges involves clear communication, detailed planning, and ongoing collaboration with IT, marketing, and development teams to ensure smooth adoption and accurate data collection.

What is the difference between Web Analytics Manager vs Data Analyst?

AspectWeb Analytics ManagerData Analyst
Required CredentialsBachelor's in Marketing, Data Science, or related field; certifications like Google Analytics or Adobe AnalyticsBachelor's in Statistics, Mathematics, or related field; certifications like Google Data Analytics or SQL
Work EnvironmentOversees analytics teams, collaborates with marketing and IT departments, manages analytics toolsAnalyzes data sets, creates reports, supports decision-making across departments
Employer & Industry UsageCommon in digital marketing, e-commerce, media companiesUsed across finance, healthcare, retail, and tech industries

The Web Analytics Manager focuses on overseeing web data strategies, managing analytics tools, and leading teams to optimize online performance. In contrast, Data Analysts interpret data sets, generate insights, and support various business functions. While both roles require strong analytical skills and familiarity with analytics platforms, the Web Analytics Manager has a broader leadership and strategic focus specific to web data.

What are the key skills and qualifications needed to thrive as a Web Analytics Manager, and why are they important?

To thrive as a Web Analytics Manager, you need expertise in data analysis, digital marketing, and statistics, usually supported by a degree in marketing, business, or a related field. Proficiency with analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms is typically required, along with certifications like Google Analytics Individual Qualification (GAIQ). Strong communication, problem-solving abilities, and attention to detail help you translate data insights into actionable business recommendations. These skills are vital for driving data-informed decisions that optimize website performance and achieve organizational goals.
What are popular job titles related to Web Analytics Manager jobs in Wayne, NJ? For Web Analytics Manager jobs in Wayne, NJ, the most frequently searched job titles are:
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Web Analytics Manager jobs near you

Google Analytics Manager

Kanak Elite Services Inc

New York, NY • On-site

Contractor

Re-posted 15 days ago

Job description

Hello There,

Wish you a Happy Wednesday,

My name is Yashmita, and I am a Technical Recruiter at Kanak IT Services LLC. I am reaching out to you regarding the following job opportunity. If you are interested, kindly reply to this email with your updated resume.  

Position : Website Analytics Manager  13+Years of Exp 

Location : ONLY LOCAL TO NJ-NY (Commutable Distance from Brooklyn, NY)

(LOCALS TO NJ-NY-CT-MD) 

LinkedIn IS MUST:  Candidate must have LinkedIn account

Assignment Overview

  • Title: Website Analytics Manager
  • Work Location: HBRID FOR 2 days Office
  • Schedule: Monday–Friday, 9:00 AM to 5:00 PM

Key Responsibilities

  1. Analytics Strategy & Best Practices
    • Define standard methodologies for analyzing user behavior and interpreting web data.
    • Develop clear protocols for web tagging, testing, and data governance.
  2. Technical Requirements & Implementation
    • Write functional and technical analytics requirements for digital platforms.
    • Lead tagging audits and troubleshoot implementations.
    • Provide custom JavaScript/JSON solutions for tracking and analytics setup.
  3. Optimization & Reporting
    • Determine effective testing strategies (A/B, multivariate).
    • Deliver both scheduled and ad hoc web analytics reports with actionable insights.
    • Document analytics architecture including data dictionaries and tag specifications.
  4. Stakeholder Communication
    • Collaborate closely with developers, project managers, and leadership.
    • Offer technical estimates and guidance for analytics integration.
    • Clearly communicate risks, timelines, and issues.

Mandatory Skills / Experience

Candidates must meet all of the following criteria:

  • 13+ years in analytics/reporting roles with:
    • Google Analytics (GA360, GA4)
    • Tag Managers (Google Tag Manager, Tealium)
  • 4-5+ years managing enterprise web analytics platforms
  • Experience with platform migrations (e.g., from GA Universal to GA4)
  • Expertise in building custom reports, advanced segments, goals
  • Intermediate Excel skills for integrating and analyzing diverse data sets
  • Strong communication skills and ability to interface with cross-functional teams
  • Familiarity with Agile methodology and modern dev practices

Desirable Skills / Experience

  • 13+ years in digital software development
  • Strong passion for UX optimization using data
  • Experience with A/B and multivariate testing tools and strategies
 
Feel free to reach out  yashmita@kanakits.com