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Web Analytics Implementation Jobs in Atlanta, GA

Passion

Web Experience & Analytics Lead

Atlanta, GA · On-site

Own analytics implementation across all web properties, including GA4, Google Tag Manager, and related tools. * Design and maintain a scalable tracking framework for user behavior, conversions, and ...

Passion

Web Experience & Analytics Lead

Atlanta, GA · On-site

Own analytics implementation across all web properties, including GA4, Google Tag Manager, and related tools. * Design and maintain a scalable tracking framework for user behavior, conversions, and ...

Passion

Web Experience & Analytics Lead

Atlanta, GA

Own analytics implementation across all web properties, including GA4, Google Tag Manager, and related tools. * Design and maintain a scalable tracking framework for user behavior, conversions, and ...

Home Depot

Sr Analyst, Product Analytics

Atlanta, GA · On-site

The Sr Analyst Product Analytics leads the design and implementation of the Homedepot.com web analytics strategy. In this position, you will analyze web analytics data as well as other offline data ...

VML

Associate Director, Data Enablement

Atlanta, GA · On-site

This role requires deep expertise in tag management, data layer design, pixel tracking, server-side implementations and Web/Mobile SDKs, alongside rigorous analytics QA to ensure robust and accurate ...

State Farm

Web Developer

Dunwoody, GA · On-site

Experience supporting analytics tagging or measurement implementation, such as event tracking, data ... Familiarity with web QA tools, browser developer tools, crawling tools, accessibility testing tools ...

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All JobsWeb Analytics Implementation JobsWeb Analytics Implementation Jobs in Atlanta, GA

Web Analytics Implementation information

See Atlanta, GA salary details

$30.3K

$87.5K

$134.2K

How much do web analytics implementation jobs pay per year?

As of Jun 12, 2026, the average yearly pay for web analytics implementation in Atlanta, GA is $87,524.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,000.00 and $109,100.00 per year, depending on experience, location, and employer.

What is the 10-90 rule in web analytics?

The 10-90 rule in web analytics suggests that 10% of visitors generate 90% of the conversions or revenue, highlighting the importance of identifying and optimizing high-value user segments. Web analysts and digital marketers use this principle to focus efforts on the most valuable users and improve overall performance.

Is web analytics a good career?

Web analytics is a viable career that involves analyzing website data to improve user experience and business performance. It requires skills in data analysis, familiarity with tools like Google Analytics, and often benefits from certifications or training in data or marketing analytics. The field offers opportunities across industries with a growing demand for data-driven decision making.

What are some typical challenges faced in a Web Analytics Implementation role?

One of the most common challenges in Web Analytics Implementation is ensuring accurate and consistent data collection across a variety of digital properties and platforms. You may frequently work with developers, marketers, and product teams to troubleshoot tagging issues or update analytics configurations, often under tight deadlines. Handling complex website structures, frequent site updates, and evolving business requirements can also make it necessary to rapidly adapt tracking strategies. Working through these challenges helps expand your technical expertise and reinforces the importance of clear communication and collaboration in this role.

What are the key skills and qualifications needed to thrive in the Web Analytics Implementation position, and why are they important?

Success in Web Analytics Implementation requires a strong understanding of digital analytics, data tracking methodologies, and web technologies, often backed by a relevant degree or equivalent experience. Familiarity with tools such as Google Analytics, Google Tag Manager, Adobe Analytics, and proficiency in implementing tags or pixels is essential, with certifications in these platforms viewed favorably. Analytical thinking, attention to detail, and strong problem-solving and communication skills help individuals excel when interpreting requirements and collaborating with cross-functional teams. These abilities ensure effective deployment of analytics solutions, enabling accurate data collection and actionable insights for organizations.

How much do web analysts make in the US?

Web analysts in the US typically earn between $50,000 and $85,000 annually, depending on experience, location, and industry. Entry-level roles may start around $45,000, while experienced analysts with skills in tools like Google Analytics and SQL can earn over $100,000. Certifications and advanced skills can also influence salary levels.

What is analytics implementation?

In web analytics implementation, the Web Analytics Implementation job involves setting up and configuring tools like Google Analytics to collect accurate data on website traffic and user behavior. This process includes adding tracking codes, defining goals, and ensuring data quality for analysis and reporting. Proficiency in tag management systems and understanding of data privacy standards are also important for effective implementation.

What is a Web Analytics Implementation job?

A Web Analytics Implementation job involves setting up and managing web tracking tools like Google Analytics, Adobe Analytics, or Tag Manager to collect and analyze user data. Professionals in this role ensure accurate data collection, create tracking strategies, and troubleshoot implementation issues. They work closely with developers, marketers, and data analysts to improve website performance and user experience. Strong technical skills in JavaScript, tag management systems, and data layer configuration are often required.

What are popular job titles related to Web Analytics Implementation jobs in Atlanta, GA? For Web Analytics Implementation jobs in Atlanta, GA, the most frequently searched job titles are:
What job categories do people searching Web Analytics Implementation jobs in Atlanta, GA look for? The top searched job categories for Web Analytics Implementation jobs in Atlanta, GA are:
Web Analytics Implementation jobs near you

Web Experience & Analytics Lead

Passion

Atlanta, GA • On-site

Full-time

Posted 6 days ago

Job description

WEB EXPERIENCE + ANALYTICS LEAD

Passion, Inc.

OBJECTIVE

The Web Experience & Analytics Lead oversees the performance, usability, and measurement of Passion's digital properties, ensuring every website experience is optimized for discoverability, engagement, and marketing impact. Rather than serving as the primary developer, this individual manages website initiatives across Webflow, WordPress, and other platforms, working with designers, marketers, and developer partners to execute high-quality digital experiences.

This role also leads web analytics, tracking infrastructure, SEO, and emerging AEO strategies, ensuring Passion's websites are measurable, discoverable, and continuously improving

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Web Analytics & Tracking Infrastructure

  • Own analytics implementation across all web properties, including GA4, Google Tag Manager, and related tools.
  • Design and maintain a scalable tracking framework for user behavior, conversions, and campaign performance.
  • Partner with the Marketing Operations Lead to align analytics with dashboards, reporting, and performance metrics.
  • Troubleshoot tracking issues and ensure data accuracy and consistency across platforms.

2. Website Strategy & Platform Oversight

  • Own the ongoing development and evolution of Passion's web ecosystem across Webflow, WordPress, and alternative platforms.
  • Translate marketing and organizational goals into clear website requirements and scoped initiatives.
  • Ensure consistency in user experience, brand standards, and technical quality across all web properties.
  • Lead wireframing and functional planning for new websites and landing experiences.
  • Identify opportunities to improve site structure, usability, and platform capabilities over time.

3. SEO & AEO

  • Lead SEO efforts across all Passion web properties to improve organic search visibility and discoverability.
  • Implement best practices for technical SEO, structured data, internal linking, and content optimization.
  • Optimize web content for emerging AI-driven search experiences and answer engines.
  • Monitor search performance and recommend improvements based on analytics and search trends.

4. Website Performance & Optimization

  • Continuously analyze site performance, user behavior, and conversion metrics.
  • Identify opportunities to improve engagement, usability, and conversion rates across web experiences.
  • Support landing page optimization and testing for marketing campaigns.
  • Ensure websites meet best practices for performance, accessibility, and mobile experience.

    This job description in no way states or implies that the ESSENTIAL DUTIES AND RESPONSIBILITIES are the only responsibilities of this position. The employee is required to follow any other reasonable instruction and perform any other reasonable duties at the request of the supervisor or other senior management personnel.

    WORK SCHEDULE

    Monday Friday, 9a - 5p

    SUPERVISORY RESPONSIBILITIES

    None

    REPORTS TO

    Digital Marketing Manager

    AN IDEAL INDIVIDUAL

    • 24+ years of experience in digital strategy, analytics, SEO, or web project leadership.
    • Experience managing website projects across platforms such as Webflow, WordPress, or similar CMS.
    • Strong understanding of web analytics, GA4, Google Tag Manager, and tracking implementation.
    • Experience overseeing external developers or technical vendors.
    • Working knowledge of SEO best practices and technical search optimization.
    • Familiarity with conversion optimization, testing frameworks, and performance analysis.
    • Understanding of emerging trends in AI-driven search and answer engine optimization (AEO).
    • Strong project management and cross-functional collaboration skills.
    • Highly organized with the ability to manage multiple web initiatives simultaneously.
    • Comfortable working between marketing, design, and technical teams.

    EXPECTATIONS

    • Embodies a heart for Jesus, aligning with the mission and values of our organization.
    • Adaptable and flexible, with a willingness to take on challenges and exceed expectations in a fast-paced environment.
    • Champions the culture and vision of our organization, characterized by a low-drama, high-momentum, positive attitude.
    • Demonstrates initiative, dedication, and the ability to work proactively towards achieving marketing goals.
    • Active participation in the life of Passion City Church, embracing it as their community and contributing to its mission and values.