The Product Marketing Manager is responsible for driving profitable growth of the company’s water filtration product portfolio across e-commerce, retail, distribution, and OEM channels. This role combines product management, product development, market intelligence, and digital commerce leadership to ensure products are competitively positioned, customer-focused, and optimized for online sales performance, particularly on Amazon.
The ideal candidate possesses deep experience in water filtration, consumer durable goods, or related industries and has a proven track record managing product lifecycles, developing new products, and growing Amazon and other e-commerce channels.
Key Responsibilities
Product Strategy & Portfolio Management
- Develop and execute product portfolio strategies aligned with company growth objectives.
- Manage the complete product lifecycle from concept through launch, growth, and end-of-life.
- Conduct competitive analysis, market research, and customer insight studies to identify opportunities and threats.
- Recommend pricing, positioning, packaging, and product differentiation strategies.
- Evaluate portfolio profitability and recommend actions to improve margins and market share.
- Create annual product roadmaps and new product introduction plans.
Product Development & Innovation
- Lead cross-functional new product development projects from ideation to commercialization.
- Collaborate with engineering, sourcing, quality, regulatory, and manufacturing teams to define product requirements.
- Translate customer and market needs into product specifications and business cases.
- Coordinate product testing, validation, certification, and commercialization activities.
- Monitor emerging technologies, regulatory changes, and industry trends in water treatment and filtration.
- Manage product launch schedules and ensure readiness across all sales channels.
Amazon & E-Commerce Leadership
- Own Amazon marketplace growth strategy, including revenue, profitability, and market share objectives.
- Optimize product listings, A+ Content, Brand Store, SEO keywords, and conversion rates.
- Manage Amazon advertising programs including Sponsored Products, Sponsored Brands, Sponsored Display, and promotional campaigns.
- Analyze key performance indicators such as traffic, conversion rates, advertising ROI, Buy Box performance, and customer reviews.
- Partner with sales and operations teams to maintain inventory health and forecast demand.
- Identify opportunities for marketplace expansion, new product launches, and competitive differentiation.
- Support growth across additional e-commerce platforms including company websites, Walmart Marketplace, Wayfair, and other digital channels.
Marketing & Sales Enablement
- Develop product positioning, value propositions, and go-to-market strategies.
- Create sales tools, product training materials, competitive comparisons, and launch communications.
- Support key account presentations and customer meetings.
- Partner with marketing teams to develop digital campaigns, promotional programs, and content strategies.
- Monitor customer feedback and recommend product or marketing improvements.
Business Analysis & Reporting
- Track product performance, sales trends, customer feedback, and profitability metrics.
- Develop forecasts and business cases for product investments.
- Prepare monthly and quarterly performance reports for leadership.
- Monitor industry, competitor, and channel developments to guide strategic decisions.
Qualifications
Required
- Bachelor’s degree in Marketing, Business, Engineering, Product Management, or related field.
- 7+ years of product management, product marketing, or category management experience.
- 5+ years of Amazon marketplace management experience.
- Experience managing product development projects from concept to launch.
- Strong analytical and financial skills.
- Experience with Amazon Seller Central and/or Vendor Central.
- Advanced proficiency in Microsoft Excel and data analysis.
- Strong project management and communication skills.
Preferred
- Experience in water filtration, water treatment, pool & spa, plumbing, appliance, or related industries.
- Familiarity with NSF, WQA, EPA, or other water industry certifications and standards.
- Experience with SAP, Power BI, Google Analytics, Helium 10, Jungle Scout, or similar tools.
- Experience managing private-label, OEM, or branded product portfolios.
- MBA or advanced business degree.
Key Performance Indicators (KPIs)
- Product portfolio revenue growth
- Gross margin improvement
- New product launch success rate
- Amazon sales growth
- Amazon advertising ROI (ROAS)
- Conversion rate improvement
- Market share growth
- Product launch timeline adherence
- Customer review ratings and quality metrics
- Inventory turns and forecast accuracy