Track and report on media coverage quality, volume, sentiment, and share of voice vs. competitors * Provide regular updates to leadership on PR program performance and media landscape insights * Use ...
Track and report on media coverage quality, volume, sentiment, and share of voice vs. competitors * Provide regular updates to leadership on PR program performance and media landscape insights * Use ...
Media Relations Director
El Segundo, CA · On-site
$154K - $256K/yr
Track and report on media metrics, including coverage volume, sentiment, share of voice vs. competitors, and amplification reach. Required Qualifications & Skills: * 8+ years in media relations ...
Media Relations Director
El Segundo, CA · On-site
$154K - $256K/yr
Track and report on media metrics, including coverage volume, sentiment, share of voice vs. competitors, and amplification reach. Required Qualifications & Skills: * 8+ years in media relations ...
Track and report on media coverage quality, volume, sentiment, and share of voice vs. competitors * Provide regular updates to leadership on PR program performance and media landscape insights * Use ...
Track and report on media coverage quality, volume, sentiment, and share of voice vs. competitors * Provide regular updates to leadership on PR program performance and media landscape insights * Use ...
Associate, Integrated Media
New York, NY · On-site
$66K - $93K/yr
Description Media Associate Role Objective The Media Associate is the central operational hub ... vs. Instagram) and confirming they are live and performing correctly on the agency side. 3. ...
Associate, Integrated Media
New York, NY · On-site
$66K - $93K/yr
Description Media Associate Role Objective The Media Associate is the central operational hub ... vs. Instagram) and confirming they are live and performing correctly on the agency side. 3. ...
... be proactive vs. reactive with your approach to their businesses * Oversee finance processes ... Partner with the Director to deliver best-in-class media investment strategy and execution outputs ...
... be proactive vs. reactive with your approach to their businesses * Oversee finance processes ... Partner with the Director to deliver best-in-class media investment strategy and execution outputs ...
We're committed to doing media and business the right way, guided by the principles of TRUST ... Define optimal investment approaches platform selection, direct vs. DSP, enterprise partner deals ...
We're committed to doing media and business the right way, guided by the principles of TRUST ... Define optimal investment approaches platform selection, direct vs. DSP, enterprise partner deals ...
We're committed to doing media and business the right way, guided by the principles of TRUST ... Define optimal investment approaches platform selection, direct vs. DSP, enterprise partner deals ...
Quick apply
We're committed to doing media and business the right way, guided by the principles of TRUST ... Define optimal investment approaches platform selection, direct vs. DSP, enterprise partner deals ...
Associate Director, Paid Search (Media)
New York, NY · On-site
$100K - $125K/yr
... be proactive vs. reactive with your approach to their businesses * Oversee finance processes ... Partner with the Director to deliver best-in-class media investment strategy and execution outputs ...
Associate Director, Paid Search (Media)
New York, NY · On-site
$100K - $125K/yr
... be proactive vs. reactive with your approach to their businesses * Oversee finance processes ... Partner with the Director to deliver best-in-class media investment strategy and execution outputs ...
Social Media Manager
San Diego, CA · Hybrid
$100K - $120K/yr
Role Overview We're hiring a Social Media Manager to build and scale our social media engine, using ... Recommend iterative improvements monthly (what to double down on vs. what to discontinue) * Develop ...
Social Media Manager
San Diego, CA · Hybrid
$100K - $120K/yr
Role Overview We're hiring a Social Media Manager to build and scale our social media engine, using ... Recommend iterative improvements monthly (what to double down on vs. what to discontinue) * Develop ...
Paid Media Specialist
Los Angeles, CA · On-site
$85K - $100K/yr
Who You Are You're a performance-minded media buyer with 2-4 years of hands-on experience running ... You understand how to optimize campaigns across funnel stages, including choosing between ABO vs ...
Paid Media Specialist
Los Angeles, CA · On-site
$85K - $100K/yr
Who You Are You're a performance-minded media buyer with 2-4 years of hands-on experience running ... You understand how to optimize campaigns across funnel stages, including choosing between ABO vs ...
Senior Vice President, Commerce Media Measurement & Analytics (Buy-Side) Location: remote ... Clarify roles of attribution, incrementality testing, and modeling for optimization vs. investment ...
Senior Vice President, Commerce Media Measurement & Analytics (Buy-Side) Location: remote ... Clarify roles of attribution, incrementality testing, and modeling for optimization vs. investment ...
Social Media Content Creator
Austin, TX · On-site
$65K - $80K/yr
Social Media Content Creator Location: Austin, Texas / in office 3-4 days per week About Us: At ... Take Initiative - A bias to action - be proactive vs reactive * No Big Egos - Self-confidence with ...
Social Media Content Creator
Austin, TX · On-site
$65K - $80K/yr
Social Media Content Creator Location: Austin, Texas / in office 3-4 days per week About Us: At ... Take Initiative - A bias to action - be proactive vs reactive * No Big Egos - Self-confidence with ...
Senior Social Media Strategist & Creator
Boston, MA · On-site
$110K - $165K/yr
... retail media video) into creative advantage * Design and produce content engineered for ... Develop multiple creative variations to test what the algorithm rewards vs. what it suppresses
Senior Social Media Strategist & Creator
Boston, MA · On-site
$110K - $165K/yr
... retail media video) into creative advantage * Design and produce content engineered for ... Develop multiple creative variations to test what the algorithm rewards vs. what it suppresses
Senior Social Media Strategist & Creator
Boston, MA · On-site
$110K - $165K/yr
... retail media video) into creative advantage * Design and produce content engineered for ... Develop multiple creative variations to test what the algorithm rewards vs. what it suppresses
Senior Social Media Strategist & Creator
Boston, MA · On-site
$110K - $165K/yr
... retail media video) into creative advantage * Design and produce content engineered for ... Develop multiple creative variations to test what the algorithm rewards vs. what it suppresses
Social Media Content Creator
Austin, TX · On-site
$65K - $80K/yr
Social Media Content Creator Location: Austin, Texas / in office 3-4 days per week About Us: At ... Take Initiative - A bias to action - be proactive vs reactive * No Big Egos - Self-confidence with ...
Quick apply
Social Media Content Creator
Austin, TX · On-site
$65K - $80K/yr
Social Media Content Creator Location: Austin, Texas / in office 3-4 days per week About Us: At ... Take Initiative - A bias to action - be proactive vs reactive * No Big Egos - Self-confidence with ...
Senior Social Media Strategist & Creator
$110K - $165K/yr
... retail media video) into creative advantage * Design and produce content engineered for ... Develop multiple creative variations to test what the algorithm rewards vs. what it suppresses
Senior Social Media Strategist & Creator
$110K - $165K/yr
... retail media video) into creative advantage * Design and produce content engineered for ... Develop multiple creative variations to test what the algorithm rewards vs. what it suppresses
Summary Manage all aspects of Slater Family Ice Arena social media and additional digital marketing ... Adjust tone and approach based on audience (e.g., peers vs. supervisors) Break down tasks into ...
Summary Manage all aspects of Slater Family Ice Arena social media and additional digital marketing ... Adjust tone and approach based on audience (e.g., peers vs. supervisors) Break down tasks into ...
Digital Marketing & Social Media Manager Job Type:1099 Contract Hours:1020 hours per week ... vs monthly retainer)
Quick apply
Digital Marketing & Social Media Manager Job Type:1099 Contract Hours:1020 hours per week ... vs monthly retainer)
About the Role Social media is the highest-leverage item we can do behind our top talent. We need a ... Develop mastery of what to post for lead generation vs. conversion - and teach it * Cover ad ...
About the Role Social media is the highest-leverage item we can do behind our top talent. We need a ... Develop mastery of what to post for lead generation vs. conversion - and teach it * Cover ad ...
Social Media Specialist
Allentown, PA · On-site
The Social Media Specialist should always endeavor to attract and interact with targeted audiences ... for which platform such as LinkedIn vs Facebook. * Keep track of our hashtags ...
Quick apply
Social Media Specialist
Allentown, PA · On-site
The Social Media Specialist should always endeavor to attract and interact with targeted audiences ... for which platform such as LinkedIn vs Facebook. * Keep track of our hashtags ...
Vs Media information
See salary details
$42K - $45.9K
3% of jobs
$45.9K - $49.8K
5% of jobs
$49.8K - $53.7K
4% of jobs
$53.7K - $57.6K
8% of jobs
$58.8K is the 25th percentile. Wages below this are outliers.
$57.6K - $61.5K
14% of jobs
The median wage is $64.5K / yr.
$61.5K - $65.5K
20% of jobs
$65.5K - $69.4K
11% of jobs
$73K is the 75th percentile. Wages above this are outliers.
$69.4K - $73.3K
11% of jobs
$73.3K - $77.2K
7% of jobs
$77.2K - $81.1K
8% of jobs
$81.1K - $85K
8% of jobs
$42K
$66.4K
$85K
How much do vs media jobs pay per year?
What is the difference between Vs Media vs Content Creator?
| Aspect | Vs Media | Content Creator |
|---|---|---|
| Required Credentials | Media-related certifications, journalism or communication degrees | None strictly required, but skills in content production helpful |
| Work Environment | Media companies, broadcasting studios, online platforms | Independent, agency, or company settings creating digital content |
| Employer & Industry Usage | Media outlets, news organizations, entertainment industry | Brands, marketing agencies, online platforms |
| Search & Comparison Intent | Understanding media roles, career paths, industry differences | Creating engaging content, building personal brand, freelance work |
While Vs Media typically involves working within established media organizations with specific credentials, Content Creators often operate independently or within agencies, focusing on producing digital content for various platforms. Both roles require creativity and media skills, but differ in work environment and credential requirements.
What are VS Media professionals and what do they do?
What are the key skills and qualifications needed to thrive as a VS Media professional, and why are they important?
How does a professional working at VS Media typically collaborate with content creators and other team members?
- Seasonal Social Media Content Reviewer
- Social Media Content Marketing Specialist
- Remote Social Media Apprenticeship
- Media Law
- Social Media Remote Work From Home
- Seasonal Disney Social Media Customer Support
- Professional Paid Social Media
- Home Based F1 Social Media
- Senior Specialist Blaze Media
- Work From Home No Experience Social Media

Job description
Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.
About the Role
This is a high-impact, high-visibility role for a senior PR professional who wants to own the media narrative for a growing company. As Media Relations Director, you'll shape and execute our earned media strategy, working directly with executives to land stories in top-tier business and technology outlets. We're looking for someone with deep journalist relationships, sharp instincts, and the ability to turn company moments into compelling coverage. If you want a seat at the table-not a seat at an agency-this is it.
What You'll Do
Media Relations Strategy & Execution
- Own the full media relations function end-to-end-strategy through execution
- Develop and drive a proactive, calendar-driven PR program aligned with product launches, company milestones, and brand priorities
- Identify and pursue compelling story angles that resonate with journalists and align with business goals
- Pitch relentlessly-leverage your relationships to secure placements in tier-1 outlets (WSJ, Forbes, TechCrunch, Bloomberg, NYT, Fast Company, etc.) and top industry trades
- Manage inbound media inquiries with speed and sound judgment
- Write and produce all media materials: press releases, pitches, media alerts, bylines, op-eds, briefing docs, talking points, and Q&As
- Brief and prep executives for interviews; provide real-time support during media engagements
- Monitor news cycles and identify rapid-response opportunities to insert our POV into relevant conversations
Media Relations
- Maintain and grow a robust network of journalist relationships across business, tech, and trade media
- Be the kind of PR pro who can pick up the phone and get a reporter's attention-not just send cold emails
- Track journalist beats, interests, and coverage patterns to personalize outreach and increase hit rates
- Build trust with reporters through transparency, reliability, and delivering quality stories
Analyst Relations Support
- Partner with our analyst relations contractor to coordinate messaging and briefings with firms like Gartner, Forrester, and IDC
- Align media narratives with analyst positioning and ensure consistency across external audiences
- Support analyst report cycles and inquiries as needed
Thought Leadership & Executive Visibility
- Develop and pitch thought leadership content (bylines, op-eds, podcast appearances, speaking opps) to elevate executive profiles
- Position our leaders as credible voices on industry trends, innovation, and company mission
- Ghostwrite or heavily support executive content for external publication
Measurement & Reporting
- Track and report on media coverage quality, volume, sentiment, and share of voice vs. competitors
- Provide regular updates to leadership on PR program performance and media landscape insights
- Use media monitoring tools to stay ahead of relevant news and competitive activity
Cross-Functional Collaboration
- Partner closely with Product Marketing, Content, Demand Gen, and Executive Comms to align messaging
- Work with Legal and HR on sensitive communications when needed
- Collaborate with events and campaigns teams to maximize PR around key moments
AI Integration & Media Evolution
- Leverage AI tools and platforms to augment daily workflows, media research, content creation, and real-time monitoring, enhancing overall operational efficiency.
- Proactively analyze the evolving media landscape through the ever evolving AI lens, understanding its impact on reporting, discovery, and audience engagement.
- Develop and implement forward-thinking PR strategies that capitalize on AI-driven changes, ensuring our media relations efforts remain innovative and effective in achieving organizational goals.
What We're Looking For
- 10+ years in PR/media relations, ideally a mix of agency and in-house experience
- You have real, working relationships with reporters at major business and tech outlets (e.g., TechCrunch, WSJ, Forbes, relevant industry trades). You don't just pitch-you get replies.
- You can do it all: write tight copy, craft compelling pitches, manage multiple priorities, and deliver results
- Background in B2B tech, SaaS, or enterprise software strongly preferred
- Native news instincts. You know what makes a story, how to frame it, and when to strike
- Comfortable working directly with C-suite; able to prep, coach, and support execs in media moments
- Self starter: You thrive with autonomy and high accountability
- Strong project management and organizational skills
- Exceptional writing and editing abilities-press releases, pitches, bylines, talking points
- Experience with analyst relations a plus, but not required-you'll learn our program
- Proficiency with media databases (Cision, Muck Rack, etc.), monitoring tools, and Google Workspace
At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.
At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice:
https://www.appdirect.com/about/privacy-notice
At AppDirect, AI tools may assist our recruitment team with administrative automations - always under human oversight. AI tools do not make hiring decisions or solely automated decisions about your candidacy - all decisions are made by our people. By submitting your application, you acknowledge that your information may be processed in this way. You may request access or deletion at any time by contacting privacy@appdirect.com.
The salary band listed above reflects the expected annual base salary or OTE (on-target earnings) for this role at AppDirect and may be subject to change.
Base salary or OTE is just one component of AppDirect's total compensation package. In addition to base pay, regular employees may be eligible for performance-based bonuses and a full range of benefits.
California Pay Transparency
$170,000-$200,000 USD
About AppDirect
Sourced by ZipRecruiter
Industry
It services
Company size
501 - 1,000 Employees
Headquarters location
San Francisco, CA, US
Year founded
2009