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Vp Of Brand Jobs (NOW HIRING)

Create Wellness, Inc.

VP of Brand

New York, NY · On-site

The Role We're hiring a VP of Brand to lead our brand functions - activations, partnerships, community, content, and comms - as we continue to scale our business across digital and retail channels.

New

Create Wellness, Inc.

VP of Brand

New York, NY · On-site

The Role We're hiring a VP of Brand to lead our brand functions - activations, partnerships, community, content, and comms - as we continue to scale our business across digital and retail channels.

New

MrBeast

VP of Brand Partnerships

New York, NY

As VP of Brand Partnerships, you will originate and close high-value partnerships across this ecosystem. This role exists to convert cultural reach into revenue by structuring and securing integrated ...

MrBeast

VP of Brand Partnerships

New York, NY · On-site

As VP of Brand Partnerships, you will originate and close high-value partnerships across this ecosystem. This role exists to convert cultural reach into revenue by structuring and securing integrated ...

Axon

Vice President, Creative and Brand

Boston, MA

We're looking for an exceptional Vice President of Brand to lead Axon's global creative and brand function. This leader will shape how the world experiences Axon across every touchpoint-from ...

Axon

Vice President, Creative and Brand

Boston, MA · On-site

We're looking for an exceptional Vice President of Brand to lead Axon's global creative and brand function. This leader will shape how the world experiences Axon across every touchpoint-from ...

CMS Mortgage Solutions

Vp Of Brand Growth

You will own brand, content, demand generation, and marketing operations across four business lines: * LO Recruiting - Attract experienced loan officers to CMS * Borrower Acquisition - Generate ...

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Vp Of Brand information

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$84.5K

$165.4K

$241K

How much do vp of brand jobs pay per year?

As of Aug 17, 2026, the average yearly pay for vp of brand in the United States is $165,372.00, according to ZipRecruiter salary data. Most workers in this role earn between $125,500.00 and $200,000.00 per year, depending on experience, location, and employer.

How does a VP of Brand typically collaborate with other departments to ensure consistent brand messaging?

A VP of Brand works closely with departments such as marketing, product development, sales, and customer experience to ensure that brand messaging is consistent across all channels and touchpoints. This often involves leading cross-functional meetings, developing brand guidelines, and aligning teams around the brand vision and values. Effective collaboration is key, as it helps the organization present a unified message to customers and stakeholders. The VP of Brand also frequently gathers feedback from these departments to refine and evolve brand strategies as market conditions and company goals shift.

What are the key skills and qualifications needed to thrive as a VP of Brand, and why are they important?

To thrive as a VP of Brand, you need deep expertise in brand strategy, marketing principles, and leadership, usually supported by a relevant degree and extensive experience in brand management. Familiarity with analytics platforms, digital marketing tools, and design software is essential, as well as experience using CRM and project management systems. Exceptional communication, creative vision, and the ability to inspire and align cross-functional teams are crucial soft skills. These competencies ensure that the brand is positioned effectively, resonates with target audiences, and achieves business growth in a competitive market.

What is the difference between Vp Of Brand vs Brand Manager?

AspectVp Of BrandBrand Manager
ResponsibilitiesDevelops overall brand strategy, oversees branding initiatives, manages cross-functional teamsExecutes brand plans, manages specific campaigns, monitors brand performance
Experience & CredentialsSenior-level experience, often with MBA or marketing leadership backgroundMid-level experience, marketing or branding background, bachelor's degree often required
Work EnvironmentStrategic, leadership-focused, collaborates with executive teamOperational, campaign-focused, reports to senior marketing leadership

The Vp Of Brand holds a strategic leadership role, shaping the company's overall brand vision, while the Brand Manager focuses on executing specific branding campaigns and initiatives. The Vp Of Brand typically has more senior experience and a broader scope of responsibilities compared to the Brand Manager.

What does a VP of brand do?

A VP of Brand is responsible for developing and executing the company's brand strategy to enhance brand awareness, reputation, and market positioning. They oversee marketing, advertising, and communication efforts, often leading a team and working closely with executive leadership to align branding with business goals.

What cities are hiring for Vp Of Brand jobs?

Cities with the most Vp Of Brand job openings:

What are the most commonly searched types of Of Brand jobs?

The most popular types of Of Brand jobs are:

What states have the most Vp Of Brand jobs?

States with the most job openings for Vp Of Brand jobs include:

Vp Of Brand jobs near you

VP of Brand

Create Wellness, Inc.

New York, NY • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 2 days ago

New

Job description

About
Create makes the best creatine on earth, and we think everyone should be taking it. Founded three years ago in a NYC apartment kitchen, we've grown from two founders obsessed with a chalky tub of monohydrate into a team singularly focused on turning creatine into an everyday staple of a healthier life. We do one thing - creatine - and we obsess over every detail of it: quality, taste, format, and the entire customer experience. We're growing fast across digital and retail, and we're looking for people who want to build something focused, well-crafted, and genuinely useful.
The Role
We're hiring a VP of Brand to lead our brand functions - activations, partnerships, community, content, and comms - as we continue to scale our business across digital and retail channels. This person has deep experience leading high-impact brand activities that fuel efficient digital acquisition and high-velocity growth at retail.
This role is for someone with:
  • Deep experience with CPG brand activation strategy
  • Expertise in retail-focused marketing for emergent brands
  • Operational experience building integrated brand marketing strategies
  • Passion for connecting the dots between brand activation and business performance
  • Clear and compelling communication and leadership skills
  • Brand and product messaging expertise - you know how to reframe ideas to make them sticky
  • A track record of thriving in a fast-moving, test-and-learn environment

What You'll Do
Brand Strategy and Planning
  • Define and evolve Create's brand strategy and positioning across digital, retail, and emerging channels, ensuring it stays consistent with our mission and growth goals
  • Oversee traditional brand management functions: product and competitive positioning, new product development, messaging hierarchy and brand standards.
  • Partner with the founders and SVP of Marketing to translate business objectives into an annual brand plan - key moments, activation calendar, and category-defining campaigns
  • Own our brand guidelines (voice, visual identity, tone) and serve as a source of truth and quality to ensure fidelity across every touchpoint, from packaging to paid media to retail shelf presence.
  • Scout whitespace in culture, category, and community to keep Create distinctive as the creatine and broader wellness category gets more crowded

Brand Team Leadership, Goal Setting and Measurement
  • Manage and develop a team of highly ambitious and talented marketers, inspiring smart bets and innovative tactics to break through into mass culture.
  • Set clear, measurable goals for every brand program - awareness, engagement, conversion lift, retail sell-through - and define the KPIs and dashboards used to track them
  • Partner with Data and Growth teams to build attribution frameworks that connect brand investment to digital acquisition efficiency and retail velocity
  • Conduct structured post-mortems on major activations and turn learnings into a continuously improving playbook
  • Own the brand budget across activations, partnerships, and content, and optimize allocation to maximize ROI

Activation and Content Excellence
  • Work with our Director and Manager-level team members to drive innovation, quality, and consistency across every brand activation and content asset
  • Build, lead, and develop a high-performing team of brand marketers, activation leads, and content creators as we scale
  • Build and manage a roster of best-in-class creative, production, and experiential vendors and agencies
  • Oversee brand presence at key retail moments - launches, in-store activations, experiential pop-ups - ensuring flawless, on-brand execution

Brand Comms and Campaigns for Omnichannel Growth
  • Own brand communications strategy and calendar, ensuring one unified brand voice from paid social to retail shelf-talkers to PR
  • Partner with Comms/PR on proactive storytelling and reactive response strategies that protect and elevate the brand
  • Lead integrated, full-funnel campaigns that flex across DTC and retail, working closely with Performance Marketing, Retail/Sales, and Product
  • Build strategic partnerships - co-marketing, athlete/creator, retail media - that extend brand reach and credibility

Requirements
  • 8+ years of experience with a focus on CPG, emerging brands, and omnichannel marketing strategy
  • Bold, creative thinking that can live across an omnichannel ecosystem
  • Strong project management and leadership skills, including experience building and managing a team
  • Demonstrated ability to build momentum at retail and translate it into measurable sell-through
  • A strong roster of vendors and creative partners who can bring your vision to life
  • A track record of connecting brand investment to hard business outcomes (CAC, LTV, retail velocity)
  • Comfort operating in a fast-paced, high-growth, founder-led environment
  • Genuine passion for health, wellness, and performance categories is a plus

Benefits
  • Health, Dental and Vision benefits fully covered by the company.
  • 401k Participation
  • Competitive compensation including salary, bonus, and equity

Apply