ZipRecruiter

Log In

1

Vp Go To Market Strategy Jobs (NOW HIRING)

Advantage Solutions

VP Sales

Cincinnati, OH · On-site

$217K/yr

VP Sales Job Locations US-OH-Cincinnati Primary Posting Location : City Cincinnati Primary Posting ... Make adjustments and optimize the go-to-market strategy to maximize our one-to-one consumer ...

Autocar, LLC

Vice President of Sales

Birmingham, AL · On-site

Go-to-Market Strategy Execution * Execute the go-to-market strategy developed in partnership with ... The VP of Sales owns the sales team, the process, the pipeline, and the number. Together, they form ...

Autocar, LLC

Vice President of Sales

Birmingham, AL · Remote

VP of Sales Build the Sales Engine. Take Market Share. Competitive executive compensation and ... Go-to-Market Strategy Execution * Execute the go-to-market strategy developed in partnership with ...

Autocar, LLC

Vice President of Sales

Birmingham, AL · On-site

Go-to-Market Strategy Execution * Execute the go-to-market strategy developed in partnership with ... The VP of Sales owns the sales team, the process, the pipeline, and the number. Together, they form ...

Autocar, LLC

Vice President of Sales

Birmingham, AL · Remote

VP of Sales Build the Sales Engine. Take Market Share. Competitive executive compensation and ... Go-to-Market Strategy Execution * Execute the go-to-market strategy developed in partnership with ...

Gvw Group, Llc

Vice President of Sales

Birmingham, AL · On-site

VP of Sales Build the Sales Engine. Take Market Share. Competitive executive compensation and ... Go-to-Market Strategy Execution * Execute the go-to-market strategy developed in partnership with ...

Accela

VP, Marketing

The VP will partner closely with Sales, Customer Success, Product Management, Revenue Operations ... Partner closely with executive leadership to define and execute go-to-market strategies that ...

Accela

VP, Marketing

The VP will partner closely with Sales, Customer Success, Product Management, Revenue Operations ... Partner closely with executive leadership to define and execute go-to-market strategies that ...

MAU

VP Solutions

Atlanta, GA · On-site

The VP of Solutions is accountable for the strategy, growth, P&L, and operating discipline of the ... Own the go-to-market strategy for the full solutions portfolio; partner with Sales and Client ...

previous pagenext page

Showing results 21-40

All JobsVp Go To Market Strategy Jobs

Vp Go To Market Strategy information

See salary details

$85.5K

$176.7K

$264K

How much do vp go to market strategy jobs pay per year?

As of Sep 13, 2026, the average yearly pay for vp go to market strategy in the United States is $176,675.00, according to ZipRecruiter salary data. Most workers in this role earn between $137,000.00 and $205,000.00 per year, depending on experience, location, and employer.

What does a VP Go To Market Strategy do?

A VP of Go To Market Strategy is responsible for developing and overseeing the execution of a company's plans to successfully launch products or services into the market. This role involves coordinating with sales, marketing, product, and customer success teams to ensure alignment on messaging, positioning, and distribution channels. The VP analyzes market trends, customer needs, and competitor activities to define strategies that maximize growth and revenue. They also monitor the effectiveness of go-to-market initiatives and adjust tactics as needed to achieve business objectives.

What skills and qualifications are needed to thrive as a VP Go To Market Strategy?

To thrive as a VP Go To Market Strategy, you need deep expertise in market analysis, business development, sales strategy, and a track record of leadership, often backed by an MBA or relevant business degree. Familiarity with CRM platforms, data analytics tools, and marketing automation systems is typically required. Exceptional communication, strategic thinking, and the ability to lead cross-functional teams are crucial soft skills. These competencies ensure the successful launch and expansion of products or services, driving revenue growth and competitive market positioning.

How does a VP Go To Market Strategy typically collaborate with other departments to drive successful product launches?

As a VP of Go To Market Strategy, you will work closely with cross-functional teams, including product management, sales, marketing, and customer success, to coordinate all aspects of bringing a product to market. Collaboration often involves aligning product features with market needs, developing unified messaging, and ensuring that sales and support teams are fully prepared for launch. Effective communication and strategic alignment are crucial, as you will mediate between executive leadership and frontline teams to set priorities, resolve challenges, and adapt go-to-market plans in response to real-time feedback.

What is the difference between Vp Go To Market Strategy vs Product Marketing Manager?

AspectVp Go To Market StrategyProduct Marketing Manager
ResponsibilitiesDevelops overall go-to-market plans, aligns sales, marketing, and product teamsExecutes marketing strategies for specific products, manages product positioning and messaging
FocusStrategic, company-wide market entry and growthTactical, product-specific marketing activities
CredentialsTypically MBA or similar, extensive experience in marketing and salesMarketing degree or related, experience in product marketing

The Vp Go To Market Strategy focuses on high-level planning and execution of market entry and growth strategies across the organization, while the Product Marketing Manager concentrates on tactical marketing efforts for individual products. Both roles require strong marketing knowledge, but the VP is more strategic and cross-functional, whereas the Product Marketing Manager is more execution-oriented.

What cities are hiring for Vp Go To Market Strategy jobs?

Cities with the most Vp Go To Market Strategy job openings:

What states have the most Vp Go To Market Strategy jobs?

States with the most job openings for Vp Go To Market Strategy jobs include:

What are popular job titles related to Vp Go To Market Strategy jobs?

For Vp Go To Market Strategy jobs, the most frequently searched job titles are:

Infographic showing various Vp Go To Market Strategy job openings in the United States as of September 2026, with employment types broken down into 1% Internship, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $176,675 per year, or $84.9 per hour.

Senior Manager, Go-To-Market Strategy

Frisco, TX • On-site

Keurig Dr Pepper
Food Services and Drinking Places • 10K+ employees
Learn more about Keurig Dr Pepperexternal

$130K - $160K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 6 days ago

Keurig Dr Pepper rating

7.7

Company rating: 7.7 out of 10

Based on 243 frontline employees who took The Breakroom Quiz

Job description

Job Overview:
At Keurig Dr Pepper, our vision is to make available a beverage for every need, anytime, anywhere.
We are currently looking for a Senior Manager, Go-To-Market Strategy. The licensing team is at the core of that vision, amplifying our route-to-market advantage by utilizing both company-owned distribution and the licensed bottling networks (Pepsi, Coke, and Independent bottlers) to ensure KDP efficiently and effectively markets our products to meet every consumer occasion. Reporting to the Vice President of Licensing and a cross functional leadership team, the Senior Manager, Licensing Strategy and Analysis will play a key role in optimizing KDP's route-to-market through near-term and long-term strategic analysis, portfolio route-to-market optimization, emerging route-to-market development, financial analysis, distributor M&A support and project leadership of key route-to-market initiatives. This role will also be responsible for proactively monitoring changes in the external environment to continually inform and adapt KDP's route-to-market strategy.
This position is based at our HQ in Frisco, TX and will have a hybrid schedule (3 days in the office and 2 days from home)
Position Responsibilities
  • Analyze KDP's current route-to-market by geography and trademark to further understand opportunities to improve efficiency, effectiveness, and alignment with organizational goals
  • Partner with Licensing team peers and cross-functional partners to develop, improve and execute near-term and long-term route-to-market strategy
  • Work closely with Direct Store Delivery (DSD) and Beverage Concentrates operational leadership to align route-to-market strategy to organizational needs
  • Provide cross-functional project leadership of key route-to-market initiatives (e.g. bottler acquisitions, portfolio expansions)
  • Provide strategic thought leadership on emerging and non-DSD routes-to-market (e.g. ecommerce, foodservice, on-premise) and how to ensure availability of our products to all consumers
  • Develop future state distribution blueprints to quickly and comprehensively enable the launch of new brands across categories
  • Support distributor M&A through the identification, analysis, sizing, and vetting of opportunities, to include developing and making recommendations to senior leadership for action.
  • Implement the tools, technologies, and processes required to enable a dynamic licensing team with proactive decision-making capabilities

Total Rewards:
  • Salary range $130,700 - $160,000
  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility

Requirements:
  • Bachelor's degree or equivalent experience. Master's Degree preferred
  • 5-7+ years of relevant work experience
  • Demonstrated history of professional, academic, and personal excellence
  • Advanced knowledge of Microsoft Excel and PowerPoint
  • Ability to travel up to 20%

Preferred
  • 4+ years at a leading CPG company in an analytical function (e.g., strategy, finance, brand strategy) or 2+ years of management consulting experience

Company Overview:
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single-serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.
We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation and growth. Will you join us?
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law
A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.

What Keurig Dr Pepper employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Keurig Dr Pepper logo

About Keurig Dr Pepper

Sourced by ZipRecruiter

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Industry

Food services and drinking places

Company size

10,000+ Employees

Headquarters location

Burlington, MA, US

Year founded

2008

Social media

Twitter

View All Keurig Dr Pepper Jobs

Apply