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Vp Brand Strategy Jobs (NOW HIRING)

AEG

VP, Brand Strategy & Marketing

Fort Worth, TX · On-site

The VP, Brand Strategy & Marketing is responsible for defining and leading the PBR brand and integrated marketing strategy to drive growth, engagement, and long-term brand equity. This role sets the ...

ADP

Vice President, Brand

Roseland, NJ · On-site

The VP, Brand will build and operate a modern brand, content, and social ecosystem that drives both ... Key Responsibilities Brand Strategy & Enterprise Narrative * Define ADP's enterprise brand ...

ADP

Vice President, Brand

Roseland, NJ

The VP, Brand will build and operate a modern brand, content, and social ecosystem that drives both ... Key Responsibilities Brand Strategy & Enterprise Narrative * Define ADP's enterprise brand ...

Real Chemistry

21GRAMS - VP, Brand Strategy

Boston, MA · On-site +1

$195K - $225K/yr

Real Chemistry is looking for a VP, Brand Strategy to join our growing team! 21GRAMS, part of Real Chemistry, takes an innovative approach to advertising, and focusing on making healthcare more human.

Day One Agency

VP, Brand

Manhattan, NY · On-site

$150/hr

VP, Brand Department: Brand Leadership Employment Type: Full Time Location: New York Description ... If you are equal parts business leader, strategic thinker and creatively curious - this role is for ...

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$84.5K

$165.4K

$241K

How much do vp brand strategy jobs pay per year?

As of Jun 11, 2026, the average yearly pay for vp brand strategy in the United States is $165,372.00, according to ZipRecruiter salary data. Most workers in this role earn between $125,500.00 and $200,000.00 per year, depending on experience, location, and employer.

Is VP or CMO higher?

In most organizations, the Chief Marketing Officer (CMO) is a C-level executive responsible for overall marketing strategy and reports directly to the CEO. The Vice President (VP) of Brand Strategy typically reports to the CMO or another senior executive and focuses on specific branding initiatives. Therefore, the CMO generally holds a higher position than the VP of Brand Strategy.

What does a VP of brand strategy do?

A VP of brand strategy develops and oversees the long-term vision and positioning of a company's brand, ensuring consistent messaging across all channels. They analyze market trends, lead branding initiatives, and collaborate with marketing, product, and executive teams to strengthen brand identity and drive business growth.

What are the 4 C's of brand strategy?

The 4 C's of brand strategy are Clarity, Consistency, Credibility, and Compassion. These principles help brand strategists, including Vp Brand Strategy professionals, develop a strong, trustworthy brand by ensuring messaging is clear, aligned across channels, credible to consumers, and empathetic to audience needs.

What is the difference between Vp Brand Strategy vs Marketing Director?

AspectVp Brand StrategyMarketing Director
Primary FocusBrand positioning, long-term brand vision, strategic brand developmentMarketing campaigns, execution, and short-term marketing goals
ResponsibilitiesDeveloping brand strategies, overseeing brand consistency, market researchManaging marketing teams, campaign planning, advertising execution
Required CredentialsBachelor's or Master’s in Marketing, Business, or related; extensive experience in brandingBachelor's in Marketing, Business, or related; experience in marketing management

The Vp Brand Strategy primarily focuses on shaping and maintaining the overall brand identity and long-term vision, while the Marketing Director handles the execution of marketing campaigns and day-to-day marketing activities. Both roles require strong marketing knowledge, but the Vp Brand Strategy emphasizes strategic planning and brand positioning, making it more senior and vision-oriented.

How much does a VP of brand strategy make?

A VP of brand strategy typically earns between $150,000 and $250,000 annually, with total compensation often including bonuses and stock options. Salaries vary based on company size, industry, location, and experience level, and the role requires strong leadership, strategic planning, and branding expertise.
What cities are hiring for Vp Brand Strategy jobs? Cities with the most Vp Brand Strategy job openings:
What are the most commonly searched types of Brand Strategy jobs? The most popular types of Brand Strategy jobs are:
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Vp Brand Strategy jobs near you

VP, Brand Strategy & Marketing

AEG

Fort Worth, TX • On-site

Full-time

Posted 12 days ago

Job description

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.
Who We Are:
PBR is the world's premier bull riding organization. More than 1,000 bull riders compete in more than 200 events annually across the televised PBR Unleash The Beast tour (UTB), which features the top bull riders in the world; the PBR Pendleton Whisky Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the PBR's international circuits in Australia, Brazil, and Canada. In 2022, PBR launched the nationally televised PBR Teams league-eight teams of the world's best bull riders competing for a new championship expanding to 10 teams in 2024-as well as the PBR Challenger Series with more than 60 annual events nationwide. The organization's digital assets include PBR RidePass on Pluto TV, which is home to Western sports. PBR is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company. For more information, visit PBR.com, or follow on Facebook at Facebook.com/PBR, X at X.com/PBR, and YouTube at YouTube.com/PBR. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world's premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world's premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality. The Role and What You'll Do:
The VP, Brand Strategy & Marketing is responsible for defining and leading the PBR brand and integrated marketing strategy to drive growth, engagement, and long-term brand equity.
This role sets the vision for how PBR shows up in the market, developing a clear, differentiated brand positioning and translating it into impactful, insight-driven marketing strategies and campaigns across live events, broadcast, digital, and partnerships. The VP will lead brand and campaign strategy while partnering closely with cross-functional teams to ensure consistent, compelling execution across all fan touchpoints.
This leader will play a critical role in strengthening PBR's connection with core fans while expanding reach to new audiences, aligning brand strategy with business priorities including ticketing, media viewership, and commercial growth.
  • Define, own, and evolve the PBR brand strategy, positioning, and architecture, ensuring clarity, differentiation, and consistency across all touchpoints.
  • Establish brand guardrails, messaging frameworks, and toolkits to guide internal teams and external partners.
  • Champion PBR's brand voice, visual identity, and storytelling, balancing consistency with innovation and cultural relevance.
  • Ensure the brand authentically reflects the heritage of western sports while evolving to attract broader and younger audiences.
  • Lead the development of the annual and long-term integrated marketing strategy aligned to key business objectives, including live event attendance, broadcast viewership, digital engagement, and revenue growth.
  • Oversee strategic direction for 360° marketing campaigns across tentpole events, new initiatives, and priority moments.
  • Partner with channel and execution teams (Digital, Social, PR, Media, and Content) to bring campaigns to life across owned, earned, and paid platforms.
  • Ensure all marketing efforts are insight-led, on-brand, and aligned to clear objectives and performance metrics.
  • Leverage fan data, audience insights, and market research to inform brand strategy, messaging, and campaign development.
  • Identify opportunities to deepen engagement with existing fans while expanding into new audience segments.
  • Champion a fan-first mindset across marketing initiatives and experiences.
  • Define KPIs and measurement frameworks for brand health, awareness, engagement, and marketing effectiveness.
  • Monitor performance and optimize strategies based on data and insights to improve impact and efficiency.
  • Partner with analytics teams to develop reporting and actionable insights.
  • Partner closely with Live Events, Corporate Partnerships, Media, Talent, PR/Communications, and Operations to align brand and marketing strategies with business priorities.
  • Support the integration of sponsors and partners into marketing initiatives in a way that enhances both the brand and fan experience.
  • Influence and align stakeholders across PBR and TKO to ensure a cohesive and consistent brand presence.
  • Lead and develop a high-performing marketing team focused on brand strategy, campaign planning, and fan engagement.
  • Foster a culture of creativity, accountability, collaboration, and continuous improvement.
  • Provide clear direction, prioritization, and development opportunities to elevate team performance.
  • Responsible for creating a 365 marketing calendar as well as content calendar for the year.
  • Develop brand marketing strategy for display and fan acquisition including conferences, partner summits, etc.
  • Manage Influencer programs and develop NIL opportunities for riders and stock contractors.
  • Additional duties as assigned.

You Have These:
  • Bachelor's degree in a relevant field (e.g., Marketing, Business, Communications, or related field) or equivalent professional experience.
  • 10+ years of progressive experience in brand strategy and integrated marketing, with at least 5+ years in leadership roles.
  • 5+ years in leadership roles managing teams and cross-functional initiatives.
  • Experience developing and executing multi-channel marketing strategies across digital, social, broadcast, and live experiences.
  • Demonstrated success in building brands, growing audiences, and driving engagement.
  • Experience working in sports, entertainment, or live event environments strongly preferred.
TKO EEO Statement:
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee's or applicant's race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy. For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.

About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

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