Visual Merchandising Graphic Designer Jobs (NOW HIRING)

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Overview

A graphic designer is a creative professional who creates visual imagery to communicate ideas and messages, such as in advertising and marketing. Their mission is to inspire, engage and educate the audience through visually compelling artwork, logos and other images.

Graphic design requires a blend of art and technology. Graphic designers may do their work by hand or use sophisticated visual design software. They collaborate closely with other professionals, such as writers and editors, to create the ideal look and layout for each project.

A graphic designer’s responsibilities often follow an established project lifecycle, from planning to design to revisions. A graphic designer may juggle multiple projects for various clients. They must strive to satisfy their clients while communicating a specific message through visual imagery.

Some main job tasks include:

Planning

Graphic designers will plan the scope and requirements for a project.

Designing

They will design logos, illustrations and other visual imagery.

Selecting

These designers choose appropriate colors, typefaces and layouts.

Presenting

Graphic designers will present designs and concepts to clients or art directors.

Revising

They will often revise designs according to requests.

Reviewing

Doing a final review of all work before publication is critical in graphic design.

Education

When learning how to become a graphic designer, it’s important to keep in mind that there are no universal requirements. Employers’ requirements and preferences for graphic design hires will vary. However, it’s common for graphic designers to need a related bachelor’s degree that includes technical training in design. Graphic designers are expected to have a portfolio showcasing their creativity and technical abilities. (See disclaimer 2 )

High School Diploma

Meeting the graphic designer education requirementsstarts with a high school diploma. In high school, it’s helpful to take as many courses as possible in art, particularly drawing and painting, as well as computer applications, desktop publishing, graphic design and web page design. If you aspire to become a freelance graphic designer with your own business, consider taking classes in accounting, business and entrepreneurship. (See disclaimer 3 )

College Degree

While there are no universal degree requirements to become a graphic designer, it may be ideal to earn a degree that focuses on digital design and graphic design. A fine arts degree may also translate to the graphic design field if the graduate pursues additional technical training in graphic design. During a digital arts program , students can begin building a professional portfolio of their work. (See disclaimer 2 )

Internships

Internships can provide useful experience for graphic design students or recent graduates. These positions can enable students to see the design process from start to finish and continue building their portfolio. (See disclaimer 2 )

Professional Certifications

Professional certifications are not mandatory for graphic design, but may prove helpful in the job marketplace. Graphic designers can obtain certifications from various design software products to demonstrate proficiency with those technical tools. (See disclaimer 2 )

An aspiring graphic designer needs a blend of creative and technical skills. The ideal degree program will teach both through didactic coursework and hands-on, immersive practice opportunities. Professionals can enter this field from a variety of academic backgrounds, but a strong focus on digital and graphic design is ideal. (See disclaimer 2 )

A degree program for future graphic designers will typically teach:

Principles and elements of design

Pixel, vector and layout tools

Color theory, typography and composition

Raster- and vector-based graphics

Rapid visualization and mixed media

Webdesign

Bachelor of Arts in Advertising and Graphic Design

Graphic design is a highly creative field, but also a technically challenging one. Graphic designers can benefit from having a strong command of the technical elements of digital design, such as proficiency with graphic design software, while retaining their artistic eye. (See disclaimer 2 )

Some of the most important skills in graphic design include:

Creativity

Artistic ability

Effective communication

Time management

Graphic design software proficiency

Analytical reasoning

Graphic designers typically work in offices or studios. They may be employees or freelancers. While they generally perform their work independently, they also function as part of a team. Graphic designers can usually expect to work standard office hours, although self-employed professionals may accommodate their clients by meeting outside of regular business hours. (See disclaimer 4 )

Many graphic designers create visual imagery for marketing campaigns.

Design firms

Some graphic designers work for dedicated graphic design firms.

Self-employed

It’s common for graphic designers to launch their own digital design business.

Some graphic designers find work in support organizations like printing companies.

Projected number of job openings for graphic designers each year from 2024 through 2034 (See disclaimer 6 )

After gaining some experience and obtaining any other needed credentials, a graphic designer may choose to seek advancement opportunities.This may come in the form of advancing to a supervisory position. Some potential roles like these may include art director and chief designer. (See disclaimer 2 )

If you have a creative passion and aspire to work in graphic design, you can learn more about this field with the following blog articles.

What Is Graphic Design?

Discover the fundamentals of graphic design, including its purpose, elements and principles.

Is Graphic Design a Good Career To Pursue?

Dive into crucial information as you consider whether graphic design is a good fit for you.

Creative Director vs. Art Director: What’s the Difference?

Explore the roles of creative director vs. art director, including the career pathway.

Develop Your Creative Design Process and Bring Ideas to Life

Embrace your artistic eye and creativity while developing a student portfolio at GCU. Apply online today to study graphic design and digital design!

• The earnings referenced were reported by the U.S. Bureau of Labor Statistics (BLS), Graphic Designers , as of May 2024, retrieved March 2026. Due to COVID-19, data from 2020 to 2023 may be atypical compared to prior years. BLS calculates the median using salaries of workers nationwide with varying levels of education and experience. It does not reflect the earnings of GCU graduates as graphic designers, nor does it reflect the earnings of workers in one city or region of the country or a typical entry-level salary. Median income is the statistical midpoint for the range of salaries in a specific occupation. It is very unlikely that a median salary will reflect an entry-level salary. It represents what you would earn if you were paid more money than half the workers in an occupation, and less than half the workers in an occupation. It may give you a basis to estimate what you might earn at some point if you enter this career. Grand Canyon University can make no guarantees on individual graduates’ salaries. Your employability will be determined by numerous factors over which GCU has no control, such as the employer the graduate chooses to apply to, the graduate’s experience level, individual characteristics, skills, etc. against a pool of candidates.
• COVID-19 has adversely affected the global economy and data from 2020 to 2023 may be atypical compared to prior years. Accordingly, data shown is effective August 2025, which can be found here: U.S. Bureau of Labor Statistics, Occupational Outlook Handbook, Graphic Designers , retrieved March 2026.