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Visual Brand Manager Jobs in Riverside, CA (NOW HIRING)

Establish and govern iHerb's global brand identity framework, including visual identity, tone of ... Manage and mentor a team of designers, creatives, and external partners/agencies * Lead and develop ...

Establish and govern iHerb's global brand identity framework, including visual identity, tone of ... Manage and mentor a team of designers, creatives, and external partners/agencies * Lead and develop ...

... Brand Content Manager to own the day-to-day creation, distribution, and performance of content ... You'll help shape the voice and visual identity of two of Southern California's most respected ...

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Brand Management & Messaging * Maintain and evolve the company's brand identity, messaging, and visual standards. * Ensure consistent brand representation across all marketing and communications ...

Brand Management & Messaging * Maintain and evolve the company's brand identity, messaging, and visual standards. * Ensure consistent brand representation across all marketing and communications ...

Brand Management & Messaging * Maintain and evolve the company's brand identity, messaging, and visual standards. * Ensure consistent brand representation across all marketing and communications ...

OVERVIEW The Visual Merchandiser Team Lead position is a combination of a management and visual ... Understands and respects the WSS culture and brand identity Travel Based out of home store.

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Visual Brand Manager information

See Riverside, CA salary details

$44.3K

$107.8K

$162.2K

How much do visual brand manager jobs pay per year?

As of Jul 24, 2026, the average yearly pay for visual brand manager in Riverside, CA is $107,825.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,400.00 and $138,800.00 per year, depending on experience, location, and employer.

How does a Visual Brand Manager typically collaborate with creative and marketing teams to ensure cohesive brand representation?

Visual Brand Managers work closely with both creative and marketing teams to develop and maintain a consistent visual identity across all channels. They often lead brainstorming sessions, provide clear brand guidelines, and review creative assets to ensure alignment with the brand’s vision. Effective collaboration involves regular meetings, feedback loops, and cross-functional coordination to launch campaigns or refresh brand visuals. This role requires balancing creative input with strategic brand objectives, ensuring every visual element supports the overall brand message.

What are the key skills and qualifications needed to thrive as a Visual Brand Manager, and why are they important?

To thrive as a Visual Brand Manager, you need expertise in brand strategy, graphic design, visual storytelling, and a relevant degree such as marketing, design, or communications. Familiarity with design software (like Adobe Creative Suite), brand management platforms, and digital asset management systems is essential. Strong creative vision, collaboration skills, and attention to detail help individuals excel in shaping consistent brand visuals. These skills ensure cohesive brand representation and drive audience engagement across multiple channels.

What is a Visual Brand Manager?

A Visual Brand Manager is a professional responsible for shaping and maintaining the visual identity of a brand across all platforms and communications. They oversee the creation and consistency of visual elements such as logos, color schemes, typography, and imagery to ensure they align with the brand’s values and message. This role often involves collaborating with designers, marketing teams, and other stakeholders to develop cohesive visual strategies that enhance brand recognition and appeal. Visual Brand Managers play a key role in differentiating a brand in the marketplace and ensuring a positive visual experience for customers.

What is the difference between Visual Brand Manager vs Graphic Designer?

AspectVisual Brand ManagerGraphic Designer
Primary FocusDeveloping and maintaining brand visual identity across platformsCreating visual content and designs for specific projects
Required SkillsBrand strategy, visual storytelling, project managementDesign software proficiency, creativity, technical skills
Work EnvironmentCollaborative, strategic, cross-departmentalDesign studios, marketing teams, freelance
Common CertificationsBrand management, marketing certificationsAdobe Certified Expert, design certifications

While both roles involve visual work, a Visual Brand Manager oversees the overall brand visual identity and strategy, ensuring consistency across channels. A Graphic Designer focuses on creating specific visual content and designs. The roles complement each other but differ in scope and responsibilities.

What job categories do people searching Visual Brand Manager jobs in Riverside, CA look for? The top searched job categories for Visual Brand Manager jobs in Riverside, CA are:
What cities near Riverside, CA are hiring for Visual Brand Manager jobs? Cities near Riverside, CA with the most Visual Brand Manager job openings:
Infographic showing various Visual Brand Manager job openings in Riverside, CA as of July 2026, with employment types broken down into 76% Full Time, 22% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $107,825 per year, or $51.8 per hour.
Director, Brand Strategy

Director, Brand Strategy

iHerb, LLC

Irvine, CA • On-site, Remote

Full-time

Posted 8 days ago


iHerb rating

7.5

Company rating: 7.5 out of 10

Based on 13 frontline employees who took The Breakroom Quiz


Job description

For A Better YouAt iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we'll empower you to live this promise each day as you make a truly global impact in your career.
We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.
Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what's expected, turning challenge into change. If you're ready for it, we want you to join our team. Get started now.
Job Summary:
We are seeking a Director, Brand Strategy to define, evolve, and scale iHerb's global brand strategy at the enterprise level. This role is fundamentally strategic, focused on long-term brand positioning, architecture, and market differentiation. This leader will translate business objectives, customer insights, and market dynamics into a cohesive global brand strategy, ensuring alignment across regions, functions, and channels. Unlike a traditional creative production lead, this role is fundamentally strategic: shaping how iHerb shows up in the world, ensuring consistency across markets, and translating business priorities into a cohesive brand system. The role serves as the organization's central authority on brand strategy, distinct from creative production and campaign execution functions. They will possess excellent leadership skills, the ability to inspire and motivate a team, and have the ability to effectively communicate their ideas to multiple teams and stakeholders. This role is distinct from creative production leadership roles and does not primarily focus on the execution of marketing assets or day-to-day design management.
Job Expectations:
Brand Strategy & Positioning
  • Define and continuously refine iHerb's global brand positioning, narrative, and value proposition
  • Translate business and market insights into clear brand strategies across regions and customer segments
  • Partner with leadership to align brand direction with company growth priorities
  • Develop long-term (3-5 year) brand strategy and equity-building initiatives
  • Define brand architecture across product categories, customer segments, and global markets
  • Establish KPIs and measurement frameworks for brand health (e.g., awareness, perception, equity)

Brand Identity & Systems
  • Establish and govern iHerb's global brand identity framework, including visual identity, tone of voice, and brand guidelines
  • Build scalable brand systems that ensure consistency across all touchpoints (digital, packaging, campaigns, social, etc.)
  • Define enterprise-wide brand standards and governance models to guide execution across internal teams and external partners
  • Establish guardrails and frameworks that empower teams while protecting brand integrity

Creative Direction & Studio Oversight
  • Lead the internal creative studio responsible for producing marketing and brand assets
  • Provide strategic oversight to the internal creative studio; day-to-day creative production is executed by creative operations and studio leadership
  • Set the creative vision and direction for campaigns, product storytelling, and content
  • Establish strategic brand frameworks and guardrails that inform campaign development and creative direction
  • Ensure output is not only high-quality but strategically aligned with brand objectives
  • Elevate the overall creative standard across the organization
  • Evaluate creative effectiveness against brand strategy and business outcomes, rather than directly managing asset production

Global Brand Governance
  • Drive consistency across international markets while allowing for localized relevance
  • Define decision rights and governance processes for brand approvals across regions
  • Implement processes and review mechanisms to maintain brand quality at scale
  • Partner with regional teams to adapt brand strategy effectively without diluting core identity
  • Implement processes and review mechanisms to maintain brand quality at scale
  • Serve as final escalation point for brand strategy decisions impacting multiple markets or functions

Cross-Functional Leadership
  • Collaborate closely with Growth, Product, Merchandising, and International teams
  • Influence executive leadership on brand implications of business decisions (e.g., product launches, market entry, partnerships)
  • Influence senior stakeholders and serve as the central authority on brand decisions
  • Manage and mentor a team of designers, creatives, and external partners/agencies
  • Lead and develop brand strategy capabilities within the organization; direct management of creative production teams may be indirect or through layered leadership

Knowledge, Skills and Abilities:
Required:
  • Bachelor's degree in graphic design, marketing, or a related field
  • +12 years of experience in branding, brand strategy, or creative design
  • Strong leadership and team management skills
  • Experience developing and operationalizing brand strategy at a global or enterprise level
  • Strong analytical skills, including ability to interpret brand performance data and market research
  • Experience influencing executive stakeholders and driving cross-functional alignment
  • Excellent communication and collaboration and presentation skills
  • Ability to work in a fast-paced environment
  • Proven track record of developing successful marketing campaigns
  • Proficient in Adobe Creative Suite and other design software
  • Strong understanding of industry trends and best practices
  • Cross-device and cross-platform design skills in the native environment (iOS and Android), mobile web and desktop
  • Excellent communication, presentation, and interpersonal skills and ability to champion design decisions
  • Experience working in a fast-paced environment and with rapid prototyping
  • Experience leading a team

Equipment Knowledge:
  • Proficiency in design and prototyping tools such as Adobe CS and Sketch
  • Superior knowledge of Adobe Creative Suite
  • Experience with Microsoft Office Suite (Word, Excel, PowerPoint)
  • Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Education Requirements:
BA or BS in interactive design, graphic design, or equivalent experience.
#LI-ME1
Compensation:
The expected salary range for this role is $180,000 - $210,000 USD. The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Staffing Agency Submission NoticeiHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

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